Porch Group CEO sells shares to cover taxes

Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman reported an issuer-directed sale of 113,862 shares of Common Stock.

Rhea-AI Filing Summary

Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman reported an issuer-directed sale of 113,862 shares of Common Stock. The sale was required by the company under a sell-to-cover method to satisfy tax withholding for performance-based RSU awards that vested on April 7, 2026.

The shares were sold at a weighted average price of $7.8722, in multiple trades between $7.56 and $8.25 per share. Following the transaction, Ehrlichman holds 17,049,313 shares directly, and an additional 6,416,712 shares indirectly through West Equities, LLC, over which he has sole voting and dispositive power.

Insider Trade Summary

Net Seller: 113,862 shares

Net Sell 2 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 113,862 shs ($896K)

Type	Security	Shares	Price	Value
Sale	Common Stock	113,862	$7.8722	$896K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 17,049,313 shares (Direct); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (3)

1. F1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.56 to $8.25 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Shares sold: 113,862 shares Weighted average sale price: $7.8722 per share Sale price range: $7.56–$8.25 per share +2 more

5 metrics

Shares sold 113,862 shares Issuer-directed sell-to-cover sale on April 17, 2026

Weighted average sale price $7.8722 per share Open-market sale of Common Stock

Sale price range $7.56–$8.25 per share Multiple transactions within this range

Direct holdings after transaction 17,049,313 shares Common Stock directly owned following sale

Indirect holdings via LLC 6,416,712 shares Issuer common stock held by West Equities, LLC

Key Terms

sell-to-cover, performance-based restricted stock unit ("PRSU") awards, weighted average price

3 terms

sell-to-cover financial

"required by the Issuer at its election (without any discretion...) under a sell-to-cover method"

Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.

performance-based restricted stock unit ("PRSU") awards financial

"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested"

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Porch Group (PRCH) CEO Matt Ehrlichman report in this Form 4?

Matt Ehrlichman reported a required sale of 113,862 shares of Porch Group Common Stock. The sale was issuer-directed under a sell-to-cover method to satisfy tax withholding tied to vested performance-based RSU awards.

Why were 113,862 Porch Group (PRCH) shares sold by the CEO?

The 113,862 shares were sold because the company required a sell-to-cover transaction. This was the sole method for plan participants to pay tax withholding obligations on PRSU awards that vested on April 7, 2026.

At what price did the Porch Group (PRCH) CEO’s shares sell in this transaction?

The reported sale used a weighted average price of $7.8722 per share. Individual trades occurred across multiple transactions, with prices ranging from $7.56 to $8.25 per share in the market.

How many Porch Group (PRCH) shares does the CEO own after this Form 4 transaction?

After the sale, Matt Ehrlichman directly owns 17,049,313 shares of Common Stock. Separately, West Equities, LLC holds 6,416,712 shares, and he has sole voting and dispositive power over those indirect holdings.

What are the performance-based RSU (PRSU) awards mentioned for Porch Group (PRCH)?

The filing references vested performance-based restricted stock unit (PRSU) awards. Vested PRSUs were settled in shares of Common Stock, and the required sell-to-cover transaction helped participants meet related tax withholding obligations.

Was the Porch Group (PRCH) CEO’s share sale discretionary?

The sale was not discretionary by the CEO. It was required by the company at its election under a sell-to-cover method, used solely to satisfy tax withholding on vested PRSU awards settled in Common Stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/21/2026 - 05:44 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WASHINGTON 98104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/17/2026		S(1)		113,862	D	$7.8722(2)	17,049,313	D
Common Stock								6,416,712	I(3)	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.56 to $8.25 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	04/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)