Tax-driven sale: Porch Group (PRCH) CEO offloads 121K shares
Rhea-AI Filing Summary
Porch Group, Inc. CEO Matt Ehrlichman reported a required sale of 121,242 shares of Common Stock on April 21, 2026. The shares were sold at a weighted average price of $8.1156 per share in multiple trades.
The sale was mandated by the company under a sell-to-cover method to satisfy tax withholding on performance-based restricted stock units that vested on April 7, 2026, with settlement occurring in several transactions over approximately 45 days between April 7, 2026 and May 21, 2026.
After this transaction, Ehrlichman directly held 16,928,071 shares of Common Stock and indirectly held 6,416,712 shares through West Equities, LLC, over which he has sole voting and dispositive power.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 121,242 shares
Net Sell
2 txns
Insider
Ehrlichman Matt
Role
CEO, CHAIRMAN AND FOUNDER
Sold
121,242 shs ($984K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 121,242 | $8.1156 | $984K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 16,928,071 shares (Direct);
Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (3)
- F1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.92 to $8.48 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Key Figures
Shares sold: 121,242 shares
Weighted average sale price: $8.1156 per share
Sale price range: $7.92–$8.48 per share
+3 more
6 metrics
Shares sold
121,242 shares
Open-market sale on April 21, 2026
Weighted average sale price
$8.1156 per share
Common Stock sale on April 21, 2026
Sale price range
$7.92–$8.48 per share
Multiple transactions within this range
Direct holdings after transaction
16,928,071 shares
Common Stock directly owned after April 21, 2026 sale
Indirect holdings via LLC
6,416,712 shares
Common Stock held by West Equities, LLC
Net shares sold
121,242 shares
Net buy/sell direction marked as net-sell
Key Terms
sell-to-cover, performance-based restricted stock unit ("PRSU"), weighted average price, dispositive power
4 terms
sell-to-cover financial
"This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method"
Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.
performance-based restricted stock unit ("PRSU") financial
"tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
dispositive power financial
"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power."
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Porch Group (PRCH) CEO Matt Ehrlichman report?
Matt Ehrlichman reported a sale of 121,242 Porch Group shares. The Common Stock sale occurred on April 21, 2026 at a weighted average price of $8.1156 per share, executed in multiple trades across a price range from $7.92 to $8.48.
What is the role of West Equities, LLC in the Porch Group (PRCH) filing?
West Equities, LLC holds Porch Group shares for the CEO. The filing notes 6,416,712 shares of issuer common stock are held by West Equities, LLC, and Matt Ehrlichman has sole voting and dispositive power over these indirectly owned shares.