Porch Group (PRCH) CEO receives major RSU grant and sells shares to cover taxes
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Porch Group, Inc. CEO Matt Ehrlichman reported equity awards and related tax-withholding share sales in Porch Group common stock. He received a grant of 226,355 restricted stock units under the company’s 2026 long-term equity incentive program, each RSU representing one share upon vesting. He was also granted 71,474 shares of common stock for performance in excess of target under the 2025 annual bonus program.
On the same date, a total of 71,167 shares were sold at a weighted average price of $7.1889 per share to cover tax withholding obligations tied to previously granted RSUs, pursuant to the company’s mandatory sell-to-cover policy and without his discretion. After these transactions, Ehrlichman holds 17,430,350 shares directly and 6,416,712 shares indirectly through West Equities, LLC.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 71,167 shares ($511,612)
Net Sell
6 txns
Insider
Ehrlichman Matt
Role
CEO, CHAIRMAN AND FOUNDER
Sold
71,167 shs ($512K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Grant/Award | Common Stock | 226,355 | $0.00 | -- |
| Grant/Award | Common Stock | 71,474 | $0.00 | -- |
| Sale | Common Stock | 18,983 | $7.1889 | $136K |
| Sale | Common Stock | 24,996 | $7.1889 | $180K |
| Sale | Common Stock | 27,188 | $7.1889 | $195K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 17,430,043 shares (Direct);
Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (1)
- Represents a grant of restricted stock units ("RSUs") under the Company's 2026 long-term equity incentive program. Each RSU represents a right to receive one share of the Issuer's common stock upon vesting. 25% of the RSUs shall vest on April 7, 2027, then 1/6th of the remaining RSUs shall vest every 6 months for the remaining 36 months of the 48-month vesting period, subject to the Reporting Person's employment or service with the Issuer as contemplated in the RSU Agreement. At the determination of the Compensation Committee, represents a grant of the Issuer's common stock for the portion of achieving in excess of target performance for the annual bonus program for 2025. This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 4, 2026 on the semi-annual vesting of the Reporting Person's April 4, 2025 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 4, 2025, subject to the Reporting Person's continuous employment or service with the Issuer. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.19 to $7.27 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 5, 2026 on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2023, subject to the Reporting Person's continuous employment or service with the Issuer. This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 5, 2026 on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2024, subject to the Reporting Person's continuous employment or service with the Issuer. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Key Figures
RSU grant size: 226,355 RSUs
Performance share grant: 71,474 shares
Tax-withholding shares sold: 71,167 shares
+3 more
6 metrics
RSU grant size
226,355 RSUs
2026 long-term equity incentive program grant
Performance share grant
71,474 shares
Above-target 2025 annual bonus program
Tax-withholding shares sold
71,167 shares
Sell-to-cover RSU tax obligations on April 2026 vesting
Weighted average sale price
$7.1889 per share
Tax-withholding share sales
Direct holdings after transactions
17,430,350 shares
Common stock held directly by Matt Ehrlichman
Indirect holdings via LLC
6,416,712 shares
Common stock held by West Equities, LLC
Key Terms
restricted stock units ("RSUs"), long-term equity incentive program, tax withholding obligations, sell-to-cover method, +2 more
6 terms
restricted stock units ("RSUs") financial
"Represents a grant of restricted stock units ("RSUs") under the Company's 2026 long-term equity incentive program."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
long-term equity incentive program financial
"Represents a grant of restricted stock units ("RSUs") under the Company's 2026 long-term equity incentive program."
tax withholding obligations financial
"represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units"
sell-to-cover method financial
"The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations"
semi-annual vesting financial
"RSUs that vested on April 4, 2026 on the semi-annual vesting of the Reporting Person's April 4, 2025 RSU grant."
vesting period financial
"for the remaining 36 months of the 48-month vesting period, subject to the Reporting Person's employment or service"
A vesting period is the set amount of time someone must wait before they fully own granted shares, stock options, or other equity tied to their work or an agreement; ownership increases gradually or in steps during that time. Investors care because vesting determines when insiders or employees can sell shares, which affects future supply of stock, company incentives and executive retention—think of it like unlocking ownership over installments rather than receiving it all at once.
FAQ
What equity awards did Porch Group (PRCH) CEO Matt Ehrlichman receive?
Matt Ehrlichman received 226,355 restricted stock units and 71,474 shares of common stock. The RSUs were granted under Porch Group’s 2026 long-term equity incentive program, while the share grant reflects performance above target under the 2025 annual bonus program.
What are the vesting terms of Matt Ehrlichman’s new RSU grant at Porch Group (PRCH)?
The 226,355 RSUs vest over 48 months. Twenty-five percent vest on April 7, 2027, and one-sixth of the remaining units vest every six months thereafter, contingent on Ehrlichman’s continued employment or service with Porch Group.