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[SCHEDULE 13D/A] Porch Group, Inc. SEC Filing

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13D/A

Rhea-AI Filing Summary

Matthew A. Ehrlichman reports beneficial ownership of 22,088,263 shares of Porch Group, Inc., representing approximately 20.6% of the outstanding common stock as reported. That total includes 12,753,531 shares held directly, 1,892,203 exercisable options, 1,025,817 restricted stock units (164,331 of which vest within 60 days), and 6,416,712 shares held by West Equities, LLC over which he has sole voting and investment power.

The filing discloses a Rule 10b5-1 trading plan established by Mr. Ehrlichman to sell up to 584,998 shares for tax planning purposes. The filing excludes 4,183,826 performance-based restricted stock units that will only be issued upon satisfaction of detailed multi-year performance metrics tied to share price, adjusted EBITDA and revenue, with payout ranges from 50% to 200% of target (and higher discretionary ceilings for certain awards). The report states Mr. Ehrlichman has no disclosed plans to pursue corporate transactions or governance changes.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Insider holds a large, aligned stake and adopted a limited Rule 10b5-1 sales plan; performance awards could materially alter ownership.

The reported 20.6% beneficial stake signals significant insider alignment with shareholders and provides meaningful influence over investor perception, though the filer disclaims any plans to change corporate control or strategy. The 10b5-1 plan is explicitly for tax planning and is limited to 584,998 shares, representing a small fraction of total holdings, which reduces near-term forced-selling risk. However, nearly 4.18 million performance-contingent PRSUs remain excluded from the current count and, if earned, would increase potential dilution and insider ownership. Overall, this is material information but not an immediate governance action.

TL;DR: Substantial insider ownership with complex incentive structure; no announced takeover intent but future vesting could change dynamics.

The filing details a layered award structure: exercisable options, RSUs, and multi-year PRSUs tied to absolute share price, TSR/rTSR and financial targets with specified threshold/target/maximum payout bands. Such performance-contingent awards align executive pay with long-term metrics but create contingent dilution that may affect voting and control dynamics if performance targets are met. The explicit statement that no plans exist to alter board composition or corporate structure tempers immediate governance concerns, but shareholders should note the potential for ownership and voting power to shift if performance awards vest.






If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).






SCHEDULE 13D




Comment for Type of Reporting Person:
The numbers reported in Items 7, 9, and 11 include 19,170,243 shares of Common Stock beneficially owned by Mr. Ehrlichman, options exerciseable for 1,892,203 shares of Common Stock, and 1,025,817 restricted stock units, 164,331 of which vest within 60 days. The percentage reported in Item 13 is calculated based on 104,268,887 shares outstanding as of August 1, 2025, plus 1,892,203 options and 1,025,817 restricted stock units. The number of Issuer shares outstanding excludes 18,312,208 shares held by Porch Reciprocal Exchange, an affiliate of the issuer, which are considered treasury shares for GAAP accounting purposes and under Delaware law and are not considered outstanding for quorum and are not entitled to vote or receive dividends.


SCHEDULE 13D


Ehrlichman Matt
Signature:/s/ Matthew Ehrlichman
Name/Title:Matthew Ehrlichman
Date:08/08/2025
Porch Group Inc

NASDAQ:PRCH

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1.03B
101.96M
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12.45%
Software - Application
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United States
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