PRI Insider RSU Sale: 2,500 Shares via Morgan Stanley ($645,675)

Rhea-AI Filing Summary

Primerica, Inc. (PRI) filed a Form 144 notifying a proposed sale of 2,500 shares of common stock through Morgan Stanley Smith Barney on the NYSE with an indicated aggregate market value of $645,675.00. The shares were acquired as Restricted Stock Units on 03/01/2025 and the filing lists an approximate sale date of 08/12/2025. The filing also discloses a prior 10b5-1 sale of 2,500 shares on 06/13/2025 generating gross proceeds of $647,591.25. Outstanding shares are shown as 32,391,333, making the proposed block a very small percentage of the company.

Positive

• Acquisition type disclosed: Shares were acquired as Restricted Stock Units, indicating compensation-originated holdings rather than undisclosed purchases.
• Brokered sale on major exchange: Proposed execution through Morgan Stanley Smith Barney on the NYSE, suggesting orderly market handling.
• Small relative size: 2,500 shares represent approximately 0.0077% of the reported 32,391,333 outstanding shares, indicating immaterial market impact.

Negative

• None.

Insights

Securities Analyst

TL;DR: Small insider disposition via RSU sale; immaterial to capitalization and unlikely to affect market direction.

The notice reports a proposed sale of 2,500 common shares acquired as restricted stock units, to be executed through Morgan Stanley Smith Barney on the NYSE. Given the issuer's stated outstanding share count of 32,391,333, the block represents roughly 0.0077% of outstanding stock, which is immaterial to market supply. The filing also discloses a recent 10b5-1 sale of the same size that produced roughly $647.6K, suggesting routine monetization under a trading plan rather than an unscheduled large disposition.

Corporate Governance Expert

TL;DR: Transaction appears to be routine insider compensation realization with appropriate broker execution and 10b5-1 disclosure.

The securities were acquired as RSUs and the filer has represented compliance with Rule 10b5-1 procedures, with brokerage execution via Morgan Stanley Smith Barney. The filing includes the required representation about absence of undisclosed material information. From a governance perspective, this is a standard compliance disclosure for insider sales tied to compensation and trading plans, not indicative of governance red flags.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	2500	645675.00	32391333	08/12/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/01/2025	Restricted Stock Units	Issuer			2500	03/01/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for GLENN J WILLIAMS 1 Primerica Parkway Duluth GA 30099	COMMON	06/13/2025	2500	647591.25

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for Primerica (PRI) disclose?

The filing notifies a proposed sale of 2,500 common shares via Morgan Stanley Smith Barney on the NYSE with an aggregate market value of $645,675.00.

How were the 2,500 shares acquired according to the filing?

The shares were acquired as Restricted Stock Units on 03/01/2025 and the payment/nature of payment is listed as N/A.

Was there any recent sale activity by the same person?

Yes, the filing lists a prior 10b5-1 sale of 2,500 shares on 06/13/2025 with gross proceeds of $647,591.25.

How large is the proposed sale relative to outstanding shares?

The proposed 2,500-share sale is about 0.0077% of the reported 32,391,333 shares outstanding, indicating low dilution or market impact.

Which broker and exchange are named for the proposed sale?

The broker is Morgan Stanley Smith Barney LLC and the exchange listed is the NYSE.