STOCK TITAN

Purple Innovation (PRPL) executive adds 16,881 shares via RSU exercise

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Purple Innovation, Inc. Chief Innovation Officer Jeffrey Layne Hutchings exercised 16,881 Restricted Stock Units on March 31, 2026, receiving the same number of Class A Common shares at a stated price of $0.00 per share. Following the transaction, he directly holds 96,947 Class A Common shares.

Each Restricted Stock Unit converts into one share of Class A Common Stock. The units referenced in the footnotes vest in three equal annual installments on March 31, 2025, March 31, 2026, and March 31, 2027, with any fractional amounts rounded down.

Positive

  • None.

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Insider HUTCHINGS JEFFREY LAYNE
Role Chief Innovation Officer
Type Security Shares Price Value
Exercise Restricted Stock Units 16,881 $0.00 --
Exercise Class A Common Stock 16,881 $0.00 --
Holdings After Transaction: Restricted Stock Units — 16,881 shares (Direct); Class A Common Stock — 96,947 shares (Direct)
Footnotes (1)
  1. Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
RSUs exercised 16,881 units Restricted Stock Units exercised on March 31, 2026
Shares acquired 16,881 shares Class A Common Stock received from RSU conversion
Post-transaction holdings 96,947 shares Direct Class A Common Stock held after March 31, 2026
Exercise price $0.00 per share Stated transaction price for RSU conversion
Vesting date 1 March 31, 2025 One-third of RSUs vest
Vesting date 2 March 31, 2026 Half of remaining RSUs vest
Vesting date 3 March 31, 2027 Final RSU balance vests
Restricted Stock Units financial
"Each Restricted Stock Unit represents a contingent right to receive one share"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Class A Common Stock financial
"convert into Class A Common Stock on a one-for-one basis"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Exercise or conversion of derivative security financial
"transaction_code_description: Exercise or conversion of derivative security"
Vesting Period financial
"the balance on March 31, 2027 (the "Vesting Period")"
A vesting period is the set amount of time someone must wait before they fully own granted shares, stock options, or other equity tied to their work or an agreement; ownership increases gradually or in steps during that time. Investors care because vesting determines when insiders or employees can sell shares, which affects future supply of stock, company incentives and executive retention—think of it like unlocking ownership over installments rather than receiving it all at once.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
HUTCHINGS JEFFREY LAYNE

(Last)(First)(Middle)
C/O PURPLE INNOVATION, INC.
4100 N. CHAPEL RIDGE RD., SUITE 200

(Street)
LEHI UTAH 84043

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [ PRPL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Innovation Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
03/31/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock03/31/2026M16,881A(1)96,947D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(1)03/31/2026M16,881 (2) (2)Class A Common Stock16,881$016,881D
Explanation of Responses:
1. Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
2. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
/s/ Todd Vogensen, Attorney-in-Fact04/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did PRPL report for Jeffrey Layne Hutchings?

Purple Innovation reported that Chief Innovation Officer Jeffrey Layne Hutchings exercised 16,881 Restricted Stock Units on March 31, 2026, receiving 16,881 shares of Class A Common Stock. This was recorded as a derivative exercise/conversion rather than an open-market purchase or sale.

How many Purple Innovation (PRPL) shares does the insider hold after this Form 4?

After exercising 16,881 Restricted Stock Units into Class A Common Stock, Jeffrey Layne Hutchings directly holds 96,947 shares. This total includes the newly acquired shares and reflects his direct ownership position immediately following the March 31, 2026 transaction.

What are Restricted Stock Units in the Purple Innovation (PRPL) filing?

In this filing, each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation Class A Common Stock. The RSUs convert into common shares on a one-for-one basis upon vesting and exercise, with fractional amounts rounded down to the nearest whole share.

What is the vesting schedule for the Purple Innovation (PRPL) RSUs?

The Restricted Stock Units vest in three annual installments: one-third on March 31, 2025, one-half of the remaining balance on March 31, 2026, and the rest on March 31, 2027. Any fractional RSU amounts are rounded down to whole units when converting to shares.

Was there any open-market buying or selling in this PRPL Form 4?

No open-market buying or selling is shown. The Form 4 records a derivative exercise, where 16,881 Restricted Stock Units were converted into 16,881 shares of Class A Common Stock at a stated price of $0.00 per share, without a separate sale transaction reported.