Pure Storage insider sells 100,000 shares via trust

Pure Storage, Inc. director and Chief Visionary Officer John Colgrove reported indirect sales of 100,000 Class A Common Stock shares on September 18, 2025.

Rhea-AI Filing Summary

Pure Storage, Inc. director and Chief Visionary Officer John Colgrove reported indirect sales of 100,000 Class A Common Stock shares on September 18, 2025. The Colgrove Family Charitable Remainder Trust sold these shares under a Rule 10b5-1 trading plan at weighted-average prices near $87 per share. After these trades, the charitable remainder trust holds 300,000 shares, and additional 6,231,959 shares are held indirectly through family trusts.

Insights

Securities Analyst

TL;DR: Insider executed large planned sales under a 10b5-1 plan on 09/18/2025; remaining indirect holdings remain material.

John Colgrove, a director and the company’s Chief Visionary Officer, reported multiple Class A share dispositions tied to a Rule 10b5-1 trading plan adopted January 7, 2025. The filing itemizes two weighted-average sale prices: $87.23 (77,569 shares) and $87.68 (22,431 shares), and a separate reported disposition of 6,478,148 shares. Significant indirect holdings remain via The Colgrove Family Charitable Remainder Trust and multiple family trusts, indicating continued exposure to company equity despite the sales. For investors, planned insider selling of this scale is noteworthy but the 10b5-1 disclosure clarifies intent and timing were prearranged.

Corporate Governance Expert

TL;DR: Sales were processed under an established 10b5-1 plan, reducing ambiguity about insider timing but representing substantial share dispositions.

The Form 4 confirms the transactions were effected pursuant to a Rule 10b5-1 trading plan for The Colgrove Family Charitable Remainder Trust. Using a 10b5-1 plan provides the reporting person an affirmative defense against certain allegations of insider trading because the plan pre-dates the reported trades. The filing also details ongoing indirect ownership through several trusts, which is relevant for assessing long-term aligned ownership and governance influence.

Insider Trade Summary

Net Seller: 100,000 shares

Net Sell 6 txns

Insider Colgrove John

Role Chief Visionary Officer

Sold 100,000 shs ($8.73M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	77,569	$87.23	$6.77M
Sale	Class A Common Stock	22,431	$87.68	$1.97M
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class A Common Stock — 300,000 shares (Indirect, By CRT); Class A Common Stock — 6,478,148 shares (Direct); Class A Common Stock — 6,231,959 shares (Indirect, By Trust)

Footnotes (7)

1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of The Colgrove Family Charitable Remainder Trust on January 7, 2025.
2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.57 to $87.56 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. Shares are held by The Colgrove Family Charitable Remainder Trust.
4. F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.57 to $87.81 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. F5. Shares are held by Colgrove Family Living Trust.
6. F6. Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
7. F7. Shares are held by Richard Winston Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.

Key Figures

First sale size: 77,569 shares First sale price: $87.23 per share Second sale size: 22,431 shares +4 more

7 metrics

First sale size 77,569 shares Class A Common Stock sold indirectly by CRT on September 18, 2025

First sale price $87.23 per share Weighted-average price; individual trades ranged $86.57–$87.56

Second sale size 22,431 shares Additional Class A Common Stock sold indirectly by CRT on September 18, 2025

Second sale price $87.68 per share Weighted-average price; trades ranged $87.57–$87.81

Total shares sold 100,000 shares Aggregate net-sell activity reported across both transactions

CRT post-transaction holding 300,000 shares Class A Common Stock held by The Colgrove Family Charitable Remainder Trust

Family trusts holding 6,231,959 shares Class A Common Stock held indirectly by family trusts

Key Terms

Rule 10b5-1 trading plan, Charitable Remainder Trust, weighted average price, Irrevocable Trust

4 terms

Rule 10b5-1 trading plan regulatory

"This transaction was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Charitable Remainder Trust financial

"Shares are held by The Colgrove Family Charitable Remainder Trust."

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Irrevocable Trust financial

"Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011"

An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider activity did Pure Storage (PSTG) report from John Colgrove?

John Colgrove reported selling 100,000 Pure Storage Class A shares on September 18, 2025. The transactions were made indirectly by The Colgrove Family Charitable Remainder Trust under a Rule 10b5-1 trading plan at weighted-average prices around $87 per share.

At what prices were the 100,000 Pure Storage (PSTG) shares sold?

Colgrove’s trust sold 77,569 shares at $87.23 and 22,431 shares at $87.68 per share. Footnotes state these are weighted-average prices from multiple trades in ranges of $86.57–$87.56 and $87.57–$87.81 per share, respectively.

Was John Colgrove’s Pure Storage (PSTG) stock sale made under a 10b5-1 plan?

Yes. The filing notes the transactions were effected under a Rule 10b5-1 trading plan adopted on January 7, 2025. Such pre-arranged plans automate trading and can reduce the informational value of the exact timing of these insider sales.

How many Pure Storage (PSTG) shares does Colgrove’s charitable remainder trust hold after the sale?

After these transactions, The Colgrove Family Charitable Remainder Trust holds 300,000 Class A Common Stock shares. This figure is disclosed as the canonical post-transaction holding for the CRT and reflects its remaining indirect ownership position in Pure Storage.

What are John Colgrove’s additional indirect holdings in Pure Storage (PSTG)?

Beyond the CRT, family trusts collectively hold 6,231,959 Pure Storage Class A shares indirectly. Footnotes indicate these include the Colgrove Family Living Trust and two irrevocable trusts established for family members, all contributing to Colgrove’s reported indirect ownership.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 09/22/2025 - 04:06 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Colgrove John

(Last) (First) (Middle)

2555 AUGUSTINE DRIVE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Pure Storage, Inc. [ PSTG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Visionary Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/18/2025		S(1)		77,569	D	$87.23(2)	322,431	I	By CRT(3)
Class A Common Stock	09/18/2025		S(1)		22,431	D	$87.68(4)	300,000	I	By CRT(3)
Class A Common Stock								6,478,148	D
Class A Common Stock								701,959	I	By Trust(5)
Class A Common Stock								2,765,000	I	By Trust(6)
Class A Common Stock								2,765,000	I	By Trust(7)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of The Colgrove Family Charitable Remainder Trust on January 7, 2025.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.57 to $87.56 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Shares are held by The Colgrove Family Charitable Remainder Trust.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.57 to $87.81 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. Shares are held by Colgrove Family Living Trust.

6. Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.

7. Shares are held by Richard Winston Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.

Remarks:

	/s/ Todd Wheeler, attorney-in-fact	09/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.