STOCK TITAN

[Form 4] Pure Storage, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Dan FitzSimons, Pure Storage (PSTG) Chief Revenue Officer, reported non-derivative transactions in Class A common stock. A net settlement withheld 7,329 shares to satisfy income tax obligations arising from equity vesting; the reporting person did not sell those withheld shares. The filing also shows the reporting person acquired 174 shares through the company Employee Stock Purchase Plan.

Separately, under a pre-existing Rule 10b5-1 trading plan, the reporting person sold 6,051 shares at a weighted-average price of $87.42 (individual sale prices ranged $87.06–$87.89), leaving 62,759 shares beneficially owned after the reported transactions.

Dan FitzSimons, Chief Revenue Officer di Pure Storage (PSTG), ha riportato operazioni non derivanti in azioni ordinarie di Classe A. Un regolamento netto ha trattenuto 7.329 azioni per coprire obblighi fiscali derivanti dalla vesting delle azioni; la persona che segnala non ha venduto le azioni trattenute. La dichiarazione mostra inoltre che la persona ha acquisito 174 azioni tramite il piano di acquisto azioni per dipendenti dell’azienda.

Separatamente, nell’ambito di un piano di trading Rule 10b5-1 preesistente, la persona che segnala ha venduto 6.051 azioni a un prezzo medio ponderato di $87,42 (i prezzi di vendita individuali variavano da $87,06 a $87,89), rimanendo 62.759 azioni detenute beneficiariamente dopo le operazioni riportate.

Dan FitzSimons, Chief Revenue Officer de Pure Storage (PSTG), reportó operaciones no derivadas en acciones ordinarias de Clase A. Un acuerdo neto retuvo 7.329 acciones para satisfacer obligaciones fiscales derivadas del vesting de las acciones; la persona que reporta no vendió dichas acciones retenidas. La declaración también muestra que la persona adquirió 174 acciones a través del Plan de Compras de Acciones para Empleados de la empresa.

Por separado, bajo un plan de negociación Rule 10b5-1 preexistente, la persona reportante vendió 6.051 acciones a un precio medio ponderado de $87,42 (los precios de venta individuales oscilaron entre $87,06 y $87,89), dejando 62,759 acciones en beneficio de la persona tras las transacciones reportadas.

Dan FitzSimons는 Pure Storage(PSTG)의 최고매출책임자(CRO)로서 비파생적 거래를 Class A 보통주에서 보고했습니다. 순 settlements로 인한 소득세 의무를 충당하기 위해 7,329주가 면제되었고, 보고자는 면제된 주식을 매각하지 않았습니다. 보고서에 따르면 회사의 직원주식매수계획(Employee Stock Purchase Plan)을 통해 174주를 취득했습니다.

또한 선행된 Rule 10b5-1 트레이딩 플랜에 따라 보고자는 가중평균가 $87.426,051주를 매도했으며(개별 매도가는 $87.06~$87.89 사이), 보고된 거래 이후 62,759주를 유익하게 보유하게 되었습니다.

Dan FitzSimons, directeur des revenus chez Pure Storage (PSTG), a déclaré des transactions non dérivées sur des actions ordinaires de classe A. Un règlement net a retenu 7 329 actions pour satisfaire les obligations fiscales liées à la vesting des actions; la personne déclarant n’a pas vendu ces actions retenues. Le dossier indique également que la personne a acquis 174 actions via le plan d’achat d’actions des employés de l’entreprise.

Par ailleurs, dans le cadre d’un plan de trading préexistant Rule 10b5-1, la personne déclarant a vendu 6 051 actions à un prix moyen pondéré de $87,42 (les prix de vente individuels variaient de $87,06 à $87,89), laissant 62 759 actions détenues bénéficiairement après les transactions rapportées.

Dan FitzSimons, Chief Revenue Officer von Pure Storage (PSTG), meldete nicht derivative Transaktionen in Stammaktien der Klasse A. Eine Nettosettlement-Abrechnung hielt 7.329 Aktien zurück, um steuerliche Verpflichtungen aus dem vesting der Aktien zu erfüllen; die meldende Person verkaufte diese zurückgehaltenen Aktien nicht. Die Einreichung zeigt auch, dass die meldende Person 174 Aktien über den Employee Stock Purchase Plan des Unternehmens erworben hat.

Separat, im Rahmen eines bestehenden Rule 10b5-1-Handelsplans, verkaufte die meldende Person 6.051 Aktien zu einem gewichteten Durchschnittspreis von $87,42 (die Einzelverkaufspreise reichten von $87,06 bis $87,89), wodurch nach den berichteten Transaktionen 62.759 Aktien im Eigentum verbleiben.

دان فيتز-سيمونز، رئيس الإيرادات بشركة Pure Storage (PSTG)، أبلغ عن معاملات غير مشتقة في الأسهم العادية من الفئة A. تم حجز صافي بمقدار 7٬329 سهماً لتلبية الالتزامات الضريبية الناتجة عن vesting الأسهم؛ لم تقم جهة الإبلاغ ببيع هذه الأسهم المحجوبة. كما تُظهر الإفادة أن الشخص المبلغ له اكتسب 174 سهماً من خلال خطة شراء أسهم الموظفين بالشركة.

على نحو منفصل، وفي إطار خطة تداول سابقة بموجب Rule 10b5-1، باع الشخص المبلِغ 6٬051 سهماً بسعر متوسط ​​مرجح قدره $87.42 (أسعار البيع الفردية تراوحت بين $87.06 و $87.89)، وبذلك بقيت 62٬759 سهماً مملوكة بشكل مفيد بعد المعاملات المبلَّغ عنها.

Dan FitzSimons,Pure Storage(PSTG)首席营收官,报告了非衍生的A类普通股交易。净清算扣留了7,329股以满足因股票归属而产生的所得税义务;报告人并未出售这些被扣留的股份。该披露还显示,报告人通过公司员工股票购买计划购买了174股。

此外,在一个现有的Rule 10b5-1交易计划下,报告人以加权平均价格$87.42卖出6,051股(单笔交易价格区间为$87.06–$87.89),交易后仍持有62,759股有益拥有股份。

Positive
  • Withheld 7,329 shares were for tax withholding related to vesting and not a sale, preserving executive ownership position
  • Sales executed under a Rule 10b5-1 plan, indicating pre-arranged trading and reducing concerns about opportunistic insider timing
Negative
  • Sold 6,051 shares, reducing beneficial ownership to 62,759 shares which is a decline from prior holdings

Insights

TL;DR: Insider executed a 10b5-1 sale and tax-withholding related to equity vesting; remaining stake modest after activity.

The reported transactions are routine insider activity: shares were withheld to satisfy tax obligations stemming from equity award vesting and are explicitly not sales, which preserves ownership while fulfilling tax liabilities. The sale of 6,051 shares was executed under a Rule 10b5-1 plan, indicating a pre-arranged disposition rather than opportunistic trading. The weighted-average sale price of $87.42, with a reported range of $87.06–$87.89, provides transparency on execution pricing. Net beneficial ownership after these events is 62,759 shares, which is the key balance investors can track for future insider alignment.

TL;DR: Transactions appear compliant and documented; use of 10b5-1 plan reduces potential insider trading concerns.

The filing discloses withholding to cover tax obligations from vesting and sales under a stated 10b5-1 plan adopted earlier in the year. These disclosures align with standard governance practices for executive equity management and provide the customary explanatory footnotes. The reporting explicitly notes the withheld shares were not sold by the reporting person, which clarifies their nature. From a governance perspective, the presence of a documented trading plan and clear explanations reduces ambiguity for stakeholders evaluating insider conduct.

Dan FitzSimons, Chief Revenue Officer di Pure Storage (PSTG), ha riportato operazioni non derivanti in azioni ordinarie di Classe A. Un regolamento netto ha trattenuto 7.329 azioni per coprire obblighi fiscali derivanti dalla vesting delle azioni; la persona che segnala non ha venduto le azioni trattenute. La dichiarazione mostra inoltre che la persona ha acquisito 174 azioni tramite il piano di acquisto azioni per dipendenti dell’azienda.

Separatamente, nell’ambito di un piano di trading Rule 10b5-1 preesistente, la persona che segnala ha venduto 6.051 azioni a un prezzo medio ponderato di $87,42 (i prezzi di vendita individuali variavano da $87,06 a $87,89), rimanendo 62.759 azioni detenute beneficiariamente dopo le operazioni riportate.

Dan FitzSimons, Chief Revenue Officer de Pure Storage (PSTG), reportó operaciones no derivadas en acciones ordinarias de Clase A. Un acuerdo neto retuvo 7.329 acciones para satisfacer obligaciones fiscales derivadas del vesting de las acciones; la persona que reporta no vendió dichas acciones retenidas. La declaración también muestra que la persona adquirió 174 acciones a través del Plan de Compras de Acciones para Empleados de la empresa.

Por separado, bajo un plan de negociación Rule 10b5-1 preexistente, la persona reportante vendió 6.051 acciones a un precio medio ponderado de $87,42 (los precios de venta individuales oscilaron entre $87,06 y $87,89), dejando 62,759 acciones en beneficio de la persona tras las transacciones reportadas.

Dan FitzSimons는 Pure Storage(PSTG)의 최고매출책임자(CRO)로서 비파생적 거래를 Class A 보통주에서 보고했습니다. 순 settlements로 인한 소득세 의무를 충당하기 위해 7,329주가 면제되었고, 보고자는 면제된 주식을 매각하지 않았습니다. 보고서에 따르면 회사의 직원주식매수계획(Employee Stock Purchase Plan)을 통해 174주를 취득했습니다.

또한 선행된 Rule 10b5-1 트레이딩 플랜에 따라 보고자는 가중평균가 $87.426,051주를 매도했으며(개별 매도가는 $87.06~$87.89 사이), 보고된 거래 이후 62,759주를 유익하게 보유하게 되었습니다.

Dan FitzSimons, directeur des revenus chez Pure Storage (PSTG), a déclaré des transactions non dérivées sur des actions ordinaires de classe A. Un règlement net a retenu 7 329 actions pour satisfaire les obligations fiscales liées à la vesting des actions; la personne déclarant n’a pas vendu ces actions retenues. Le dossier indique également que la personne a acquis 174 actions via le plan d’achat d’actions des employés de l’entreprise.

Par ailleurs, dans le cadre d’un plan de trading préexistant Rule 10b5-1, la personne déclarant a vendu 6 051 actions à un prix moyen pondéré de $87,42 (les prix de vente individuels variaient de $87,06 à $87,89), laissant 62 759 actions détenues bénéficiairement après les transactions rapportées.

Dan FitzSimons, Chief Revenue Officer von Pure Storage (PSTG), meldete nicht derivative Transaktionen in Stammaktien der Klasse A. Eine Nettosettlement-Abrechnung hielt 7.329 Aktien zurück, um steuerliche Verpflichtungen aus dem vesting der Aktien zu erfüllen; die meldende Person verkaufte diese zurückgehaltenen Aktien nicht. Die Einreichung zeigt auch, dass die meldende Person 174 Aktien über den Employee Stock Purchase Plan des Unternehmens erworben hat.

Separat, im Rahmen eines bestehenden Rule 10b5-1-Handelsplans, verkaufte die meldende Person 6.051 Aktien zu einem gewichteten Durchschnittspreis von $87,42 (die Einzelverkaufspreise reichten von $87,06 bis $87,89), wodurch nach den berichteten Transaktionen 62.759 Aktien im Eigentum verbleiben.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
FitzSimons Dan

(Last) (First) (Middle)
2555 AUGUSTINE DRIVE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Pure Storage, Inc. [ PSTG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Revenue Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/20/2025 F 7,329(1) D $87.87 68,810(2) D
Class A Common Stock 09/23/2025 S(3) 6,051 D $87.42(4) 62,759 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents shares that have been withheld by the Issuer to satisfy its income tax withholding and remittance obligations in connection with the vesting and net settlement of the Reporting Person's equity awards, previously reported on a Form 4, and does not represent a sale by the Reporting Person.
2. Includes 174 shares of Class A Common Stock that were acquired by the Reporting Person on September 15, 2025 pursuant to Issuer's Employee Stock Purchase Plan.
3. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 16, 2025.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.06 to $87.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Todd Wheeler, attorney-in-fact 09/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did PSTG Chief Revenue Officer Dan FitzSimons report?

The report shows 7,329 shares withheld for tax withholding related to vesting, acquisition of 174 ESPP shares, and a sale of 6,051 shares executed under a Rule 10b5-1 plan.

Were the withheld 7,329 PSTG shares sold?

No. The filing states the 7,329 shares were withheld by the issuer to satisfy income tax withholding and do not represent a sale by the reporting person.

At what price were the PSTG shares sold?

The sale of 6,051 shares had a weighted-average price of $87.42; individual sale prices ranged from $87.06 to $87.89 per share.

How many PSTG shares does the reporting person own after these transactions?

Following the reported transactions, the reporting person beneficially owned 62,759 shares of Class A common stock.

Was the sale part of a pre-arranged trading plan?

Yes. The filing discloses the sale was effected pursuant to a Rule 10b5-1 trading plan adopted on January 16, 2025.
Pure Storage Inc

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Computer Hardware
Computer Storage Devices
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United States
SANTA CLARA