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Peloton (PTON) Form 144: 57,625 Shares From Performance Units Planned Sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Peloton Interactive, Inc. (PTON) insider notice records a proposed sale of 57,625 common shares valued at $468,491.25 through Morgan Stanley Smith Barney LLC, with an approximate sale date of 09/18/2025. The shares were acquired as Performance Stock Units on 09/15/2025 and payment was recorded the same day. The filing also lists insider sales in the prior three months: 24,566 shares sold on 08/20/2025 for $186,814.60 and 603,841 shares sold on 07/15/2025 for $3,857,215.54. The filer attests they are not aware of undisclosed material adverse information.

Positive

  • Clear disclosure of the broker (Morgan Stanley Smith Barney LLC) and planned sale date, supporting transparency
  • Acquisition type stated (Performance Stock Units), clarifying the origin of the securities
  • Prior sale listed as executed under a 10b5-1 plan, indicating structured, prearranged insider selling

Negative

  • Significant prior sale of 603,841 shares on 07/15/2025 generating $3,857,215.54, which represents notable insider liquidity in the three-month window

Insights

TL;DR: Routine insider sale notice showing recent grant-derived sale and notable prior dispositions; neutral for valuation without additional company data.

The filing documents a planned sale of 57,625 shares tied to performance stock units and executed through a named broker, indicating standard equity compensation monetization. Recent three-month activity includes two earlier sales totaling 628,407 shares generating roughly $4.04 million in gross proceeds. Without concurrent operating or earnings disclosures in this filing, these sales represent liquidity events by an insider rather than direct information about Peloton's operational performance.

TL;DR: Disclosure meets Rule 144/Section 144 filing norms; includes representation on material nonpublic information and 10b5-1 plan reference.

The form identifies the nature of acquisition (performance stock units) and cites reliance on a 10b5-1 sales plan for at least one transaction, which supports procedural compliance for scheduled insider sales. The signature attestation is present, aligning with required certifications. This is a governance-compliant disclosure; material implications would depend on broader corporate developments not included here.

144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

FAQ

What shares does the Form 144 for PTON propose to sell?

The notice proposes to sell 57,625 common shares of Peloton (PTON).

When is the proposed sale date listed on the Form 144?

The approximate date of sale is listed as 09/18/2025.

What is the aggregate market value of the shares to be sold?

The aggregate market value is listed as $468,491.25 for the 57,625 shares.

How were the shares being sold acquired?

They were acquired as Performance Stock Units on 09/15/2025, with payment noted the same day.

Were there any insider sales in the past three months disclosed?

Yes. The filing lists 24,566 shares sold on 08/20/2025 for $186,814.60 and 603,841 shares sold on 07/15/2025 for $3,857,215.54.

Which broker is handling the proposed sale?

The broker named is Morgan Stanley Smith Barney LLC.
Peloton Interactive, Inc.

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