[144] PELOTON INTERACTIVE, INC. SEC Filing
Peloton Interactive, Inc. (PTON) insider notice records a proposed sale of 57,625 common shares valued at $468,491.25 through Morgan Stanley Smith Barney LLC, with an approximate sale date of 09/18/2025. The shares were acquired as Performance Stock Units on 09/15/2025 and payment was recorded the same day. The filing also lists insider sales in the prior three months: 24,566 shares sold on 08/20/2025 for $186,814.60 and 603,841 shares sold on 07/15/2025 for $3,857,215.54. The filer attests they are not aware of undisclosed material adverse information.
- Clear disclosure of the broker (Morgan Stanley Smith Barney LLC) and planned sale date, supporting transparency
- Acquisition type stated (Performance Stock Units), clarifying the origin of the securities
- Prior sale listed as executed under a 10b5-1 plan, indicating structured, prearranged insider selling
- Significant prior sale of 603,841 shares on 07/15/2025 generating $3,857,215.54, which represents notable insider liquidity in the three-month window
Insights
TL;DR: Routine insider sale notice showing recent grant-derived sale and notable prior dispositions; neutral for valuation without additional company data.
The filing documents a planned sale of 57,625 shares tied to performance stock units and executed through a named broker, indicating standard equity compensation monetization. Recent three-month activity includes two earlier sales totaling 628,407 shares generating roughly $4.04 million in gross proceeds. Without concurrent operating or earnings disclosures in this filing, these sales represent liquidity events by an insider rather than direct information about Peloton's operational performance.
TL;DR: Disclosure meets Rule 144/Section 144 filing norms; includes representation on material nonpublic information and 10b5-1 plan reference.
The form identifies the nature of acquisition (performance stock units) and cites reliance on a 10b5-1 sales plan for at least one transaction, which supports procedural compliance for scheduled insider sales. The signature attestation is present, aligning with required certifications. This is a governance-compliant disclosure; material implications would depend on broader corporate developments not included here.