Peloton (PTON) Form 144: 57,625 Shares From Performance Units Planned Sale

Rhea-AI Filing Summary

Peloton Interactive, Inc. (PTON) insider notice records a proposed sale of 57,625 common shares valued at $468,491.25 through Morgan Stanley Smith Barney LLC, with an approximate sale date of 09/18/2025. The shares were acquired as Performance Stock Units on 09/15/2025 and payment was recorded the same day. The filing also lists insider sales in the prior three months: 24,566 shares sold on 08/20/2025 for $186,814.60 and 603,841 shares sold on 07/15/2025 for $3,857,215.54. The filer attests they are not aware of undisclosed material adverse information.

Positive

• Clear disclosure of the broker (Morgan Stanley Smith Barney LLC) and planned sale date, supporting transparency
• Acquisition type stated (Performance Stock Units), clarifying the origin of the securities
• Prior sale listed as executed under a 10b5-1 plan, indicating structured, prearranged insider selling

Negative

• Significant prior sale of 603,841 shares on 07/15/2025 generating $3,857,215.54, which represents notable insider liquidity in the three-month window

Insights

Securities Analyst

TL;DR: Routine insider sale notice showing recent grant-derived sale and notable prior dispositions; neutral for valuation without additional company data.

The filing documents a planned sale of 57,625 shares tied to performance stock units and executed through a named broker, indicating standard equity compensation monetization. Recent three-month activity includes two earlier sales totaling 628,407 shares generating roughly $4.04 million in gross proceeds. Without concurrent operating or earnings disclosures in this filing, these sales represent liquidity events by an insider rather than direct information about Peloton's operational performance.

Corporate Governance Expert

TL;DR: Disclosure meets Rule 144/Section 144 filing norms; includes representation on material nonpublic information and 10b5-1 plan reference.

The form identifies the nature of acquisition (performance stock units) and cites reliance on a 10b5-1 sales plan for at least one transaction, which supports procedural compliance for scheduled insider sales. The signature attestation is present, aligning with required certifications. This is a governance-compliant disclosure; material implications would depend on broader corporate developments not included here.

FAQ

What shares does the Form 144 for PTON propose to sell?

The notice proposes to sell 57,625 common shares of Peloton (PTON).

When is the proposed sale date listed on the Form 144?

The approximate date of sale is listed as 09/18/2025.

What is the aggregate market value of the shares to be sold?

The aggregate market value is listed as $468,491.25 for the 57,625 shares.

How were the shares being sold acquired?

They were acquired as Performance Stock Units on 09/15/2025, with payment noted the same day.

Were there any insider sales in the past three months disclosed?

Yes. The filing lists 24,566 shares sold on 08/20/2025 for $186,814.60 and 603,841 shares sold on 07/15/2025 for $3,857,215.54.

Which broker is handling the proposed sale?

The broker named is Morgan Stanley Smith Barney LLC.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 09/18/2025 - 04:32 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	57625	468491.25	391926269	09/18/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/15/2025	Performance Stock Units	Issuer			57625	09/15/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales Plan for ANDREW RENDICH 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	08/20/2025	24566	186814.60
ANDREW RENDICH 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	07/15/2025	603841	3857215.54

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)