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Peloton (NASDAQ: PTON) taps Sarah Robb O’Hagan to lead content and member growth

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8-K

Rhea-AI Filing Summary

Peloton Interactive announced a leadership transition in its content organization. Chief Content Officer Jen Cotter will move to a non-executive advisory role after the close of business on March 31, 2026, with no disagreement cited regarding the company’s operations, policies, or practices.

Cotter will provide advisory services through August 16, 2026 under a transition agreement that includes 12 months of base-salary continuation after the transition date, certain annual and pro-rated bonus payments for fiscal 2026 and 2027, COBRA continuation coverage of up to 18 months, reimbursement of certain attorney’s fees, and specified equity treatment, subject to a release of claims and ongoing covenants.

The company appointed Sarah Robb O’Hagan as Chief Content and Member Development Officer, effective April 1, 2026. A veteran of EXOS, Flywheel Sports, Equinox, Gatorade, and other fitness and sports brands, she will lead Peloton’s content and member development as the company pursues a multi-year shift from connected fitness to connected wellness and aims for sustainable, profitable revenue growth.

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0001639825false441 Ninth Avenue, Sixth FloorNew YorkNew York00016398252026-03-142026-03-14


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_______________________________________________________
FORM 8-K
_______________________________________________________
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): March 14, 2026
_______________________________________________________

Peloton Interactive, Inc.
(Exact name of Registrant as Specified in Its Charter)
_______________________________________________________
Delaware001-3905847-3533761
(State or Other Jurisdiction
of Incorporation)
(Commission File Number)
(IRS Employer
Identification No.)



441 Ninth Avenue, Sixth Floor
New York, New York

10001
(Address of Principal Executive Offices)

(Zip Code)
Registrant’s Telephone Number, Including Area Code: (929) 567-0006

Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
_______________________________________________________
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of Each ClassTrading SymbolName of Each Exchange on Which Registered
Class A Common Stock, $0.000025 par value per sharePTONThe Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company 





If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.





Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

CCO Transition

On March 17, 2026, the Company announced that Jen Cotter will transition from Chief Content Officer (“CCO”) of the Company to a non-executive, advisory role effective as of the close of business on March 31, 2026. The circumstances giving rise to Ms. Cotter’s transition are not the result of any disagreement with the Company on any subject, including its operations, policies or practices.

In connection with the change in Ms. Cotter’s role, Ms. Cotter has entered into a transition agreement (the “Transition Agreement”) with the Company, pursuant to which Ms. Cotter has agreed to provide advisory services to the Company through August 16, 2026 (the “Transition Date”) in order to facilitate a smooth and orderly transition of her responsibilities in her role as CCO. Pursuant to the Transition Agreement, Ms. Cotter will receive (i) all accrued but unpaid salary, (ii) if required by the Company’s applicable policies, all accrued, unused vacation and paid time off through the Transition Date, and (iii) any qualifying unreimbursed business expenses. Ms. Cotter will be entitled to retain or receive any vested amounts due to her under any employee benefit plan, program or policy of the Company, subject to the terms thereof. The Transition Agreement provides that the Company will pay to Ms. Cotter the payments and benefits to which she is entitled under Section 3.1 of the Severance Plan, as modified by the Transition Agreement. Under the Transition Agreement, Ms. Cotter is entitled to, among other things, base salary continuation for a period of twelve months following the Transition Date, certain annual and pro-rated bonus payments with respect to fiscal years 2026 (if not already paid as of the Transition Date) and 2027, COBRA continuation coverage of up to 18 months and reimbursement of certain attorney’s fees. The Transition Agreement also provides that the number of performance-based restricted stock units eligible for acceleration will be determined based on the target achievement level and vested stock options will remain exercisable for up to 12 months after the Transition Date. Payments and benefits are contingent on Ms. Cotter’s compliance with the Severance Plan, the Transition Agreement and certain restrictive covenants applicable to her, and her execution of a customary release of claims.

The foregoing description of the Transition Agreement does not purport to be complete and is qualified in its entirety by reference to the full text of the Transition Agreement, a copy of which is attached as Exhibit 10.1 hereto and is incorporated herein by reference.

CCMDO Appointment

On March 17, 2026, Peloton Interactive, Inc. (the “Company”) announced that Sarah Robb O’Hagan had been appointed as Chief Content and Member Development Officer (“CCMDO”) of the Company, effective as of April 1, 2026.

Ms. Robb O’Hagan, 53, served as CEO of EXOS, the Human Performance Company, from 2020 to 2024. Prior to joining EXOS, Ms. Robb O’Hagan served as the CEO of the indoor cycling company Flywheel Sports from 2016 to 2018, and became the author and founder behind Extreme Living LLC, a content platform to unleash potential in diverse aspiring leaders. She previously served as global president of Equinox, a luxury fitness company, from 2012 to 2016, where she led the upgrading of the offering through a significant technology transformation, and previously served as global president of Gatorade, a sports nutrition business, from 2008 to 2012, where she led the business through a major repositioning and business turnaround. Ms. Robb O’Hagan has served on the board of directors of JetBlue Airways Corporation since 2018, and previously served on the board of Strava, Inc. from 2016 to 2022.

Item 7.01 Regulation FD Disclosure.

On March 17, 2026, the Company issued a press release announcing the leadership transitions described in this Current Report on Form 8-K. A copy of the press release is attached as Exhibit 99.1 and incorporated herein by reference.

The information contained or incorporated in this Item 7.01, including Exhibit 99.1, is being furnished, and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.


Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.








Exhibit No.Description
10.1
Transition Agreement, by and between Jen Cotter and Peloton Interactive, Inc., dated March 14, 2026.
99.1
Press Release Announcing Leadership Changes, dated March 17, 2026.
104Cover Page Interactive Data File (embedded within the Inline XBRL document).








SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


PELOTON INTERACTIVE, INC.



Date: March 17, 2026By:/s/ Tammy Albarran
Tammy Albarran
Chief Legal Officer



Sarah Robb O’Hagan Appointed Chief Content and Member Development Officer,
Peloton Interactive, Inc.

Proven Growth Executive to Accelerate Content Innovation and Scale Connected Wellness Strategy

NEW YORK--March 17, 2026-- Peloton Interactive, Inc. (NASDAQ: PTON) today announced that Sarah Robb O’Hagan has been named Chief Content and Member Development Officer, reporting to President and CEO Peter Stern. The appointment supports the company’s multi-year strategy to evolve from a connected fitness company to a connected wellness company and its plans to return to sustainable, profitable revenue growth.

Robb O’Hagan will join the company on April 1 and be responsible for accelerating innovation across the growing Peloton content ecosystem, while driving engagement, improving outcomes and reinforcing the loyalty of Members globally.

Robb O’Hagan’s career is defined by her personal and professional passion for empowering people to live fit, strong, long and happy. She brings to Peloton three decades of experience working across technology, content and community with some of the most recognized companies in sports, health and fitness, including Nike, Gatorade, Equinox, Flywheel Sports and Strava.

She most recently served as CEO of EXOS, the human performance coaching company. During Robb O’Hagan’s tenure, she led the reinvention of the company from a predominantly bricks and mortar service provider for professional athletes and corporate executives, to a digitally enabled human performance coaching platform. As President of Gatorade, she architected the successful turnaround of the $5 billion business by driving innovation and new product development focused on serving the needs of athletes. At Equinox, she drove a technology and content transformation as President, developing a fully integrated approach that expanded Member connection inside and outside the gym. During this time, she was named one of Fast Company’s “Most Creative People in Business” and one of Forbes’ “Most Powerful Women in Sports.”

“Sarah is a visionary leader and champion of the Member experience who is uniquely equipped to lead Peloton’s content and community as we aim to capture more of the $7 trillion global wellness market,” said Stern. “Sarah brings to Peloton deep expertise in growing iconic brands and limitless creativity for building new products and experiences that help communities thrive. I’m excited to welcome her as we expand the ways we support our Members every single day.”

“As a longtime Peloton Member myself, I’ve felt the magic of this community firsthand. The awesome instructors, the depth of programming and the energy of other members–it’s powerful and can truly change your life,” said Robb O’Hagan. “This opportunity feels like the intersection of everything I’ve spent my career learning, and I’m fired up to work alongside this incredible team to build on the formidable foundation already in place, and give our Members even more ways to stay inspired, moving and committed.”

Robb O’Hagan will succeed Chief Content Officer Jen Cotter, who will be leaving the company after seven years of building Peloton’s content and studio experience. To support a smooth transition, Cotter will remain as an advisor through mid-August.

Stern commented, “Jen has been instrumental in establishing Peloton as the leader in connected fitness, with her vision serving as the catalyst in building our world-class content engine, instructor team, and global community. As we embark on this new chapter, we are stronger because of Jen and we will forever be grateful for her many contributions. I want to thank Jen for her partnership and leadership.”




Forward Looking Statement
This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including with respect to statements regarding our products, our business strategy and plans, our growth, and our objectives for future operations. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to a number of risks, uncertainties, and assumptions and other important factors that could cause actual results to differ materially from those stated, including the risks and uncertainties described in the sections titled “Risk Factors” in Part I, Item 1A and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 in our Annual Report on Form 10-K for the fiscal year ended June 30, 2025, as such factors may be updated in our filings with the Securities and Exchange Commission. Our forward-looking statements speak only as of the date of this press release, and we undertake no obligation to update any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations, except as required by law.
About Peloton
Peloton (NASDAQ: PTON) provides Members with world-class equipment, ground-breaking software, expert human instruction, and the world’s most supportive fitness community. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.






FAQ

What leadership changes did Peloton (PTON) announce in this 8-K filing?

Peloton announced a key content leadership transition. Chief Content Officer Jen Cotter will shift to a non-executive advisory role, while Sarah Robb O’Hagan becomes Chief Content and Member Development Officer effective April 1, 2026, overseeing Peloton’s global content and member development strategy.

When does Jen Cotter’s role change at Peloton (PTON) become effective?

Jen Cotter’s transition becomes effective March 31, 2026. She will step down as Chief Content Officer at the close of business and then serve in a non-executive advisory capacity through August 16, 2026, helping ensure a smooth handover of her responsibilities.

What severance and benefits will Jen Cotter receive from Peloton (PTON)?

Jen Cotter’s transition agreement provides cash, benefits, and equity terms. She receives 12 months of base-salary continuation, certain annual and pro-rated bonus payments for fiscal 2026 and 2027, up to 18 months of COBRA continuation coverage, reimbursement of certain attorney’s fees, and specified treatment of stock units and options.

Who is Peloton’s new Chief Content and Member Development Officer?

Sarah Robb O’Hagan has been appointed Peloton’s CCMDO. Effective April 1, 2026, she brings three decades of experience at EXOS, Gatorade, Equinox, Flywheel Sports, Nike and others, with a track record in content, technology, and brand growth in sports and fitness.

How does Peloton (PTON) link this appointment to its broader strategy?

Peloton ties the role to its connected wellness strategy. The company states that appointing Sarah Robb O’Hagan supports its multi-year plan to evolve from connected fitness to connected wellness and its plans to return to sustainable, profitable revenue growth across its global member base.

Did Peloton report any disagreement with Jen Cotter leading to her transition?

Peloton states there was no disagreement behind Cotter’s transition. The company specifically notes that the circumstances of her move to an advisory role were not due to any disagreement on operations, policies, or practices, indicating an orderly and cooperative leadership change.

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