STOCK TITAN

[Form 4] Peloton Interactive, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Nick V. Caldwell, identified as Chief Product Officer of Peloton Interactive, Inc. (PTON), reported an insider sale of Class A common stock. The Form 4 shows a sale of 30,290 shares with a reported price of $8 per share and indicates 548,378 shares remained beneficially owned following the transaction. The filing states the sales were executed under a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024, which generally allows pre-scheduled sales irrespective of later company developments. The report lists the transaction date as 08/07/2025 and records ownership as direct.

Nick V. Caldwell, indicato come Chief Product Officer di Peloton Interactive, Inc. (PTON), ha segnalato una vendita da insider di azioni ordinarie di Classe A. Il Form 4 mostra una vendita di 30,290 azioni al prezzo riportato di $8 per azione e indica che dopo la transazione risultavano beneficiariamente possedute 548,378 azioni. Il deposito afferma che le vendite sono state eseguite nell'ambito di un piano di negoziazione Rule 10b5-1 adottato dal dichiarante il 6 dicembre 2024, che consente in generale vendite programmate indipendentemente da successivi sviluppi aziendali. Il rapporto indica la data della transazione come 08/07/2025 e registra la proprietà come diretta.

Nick V. Caldwell, identificado como Chief Product Officer de Peloton Interactive, Inc. (PTON), informó una venta por parte de un insider de acciones ordinarias de Clase A. El Form 4 muestra una venta de 30,290 acciones a un precio reportado de $8 por acción y señala que tras la transacción quedaban en propiedad beneficiaria 548,378 acciones. La presentación indica que las ventas se realizaron bajo un plan de negociación Rule 10b5-1 adoptado por el declarante el 6 de diciembre de 2024, que generalmente permite ventas preprogramadas independientemente de desarrollos posteriores de la empresa. El informe registra la fecha de la transacción como 08/07/2025 y anota la titularidad como directa.

Nick V. Caldwell은 Peloton Interactive, Inc. (PTON)의 Chief Product Officer로 표시되어 있으며, Class A 보통주에 대한 내부자 매도를 신고했습니다. Form 4에는 30,290주 매도가 주당 보고 가격 $8으로 기재되어 있고, 거래 후 548,378주가 계속해서 수익적 소유로 남아 있는 것으로 나타납니다. 제출서류에는 해당 매도들이 보고인이 2024년 12월 6일 채택한 Rule 10b5-1 거래 계획에 따라 실행되었으며, 이는 일반적으로 이후 회사 상황과 관계없이 사전에 예정된 매도를 허용한다고 명시되어 있습니다. 보고서는 거래일을 08/07/2025로 기재하고 소유 형태를 직접으로 기록했습니다.

Nick V. Caldwell, identifié comme Chief Product Officer de Peloton Interactive, Inc. (PTON), a déclaré une cession d'initié d'actions ordinaires de classe A. Le formulaire Form 4 indique une cession de 30,290 actions au prix déclaré de $8 par action et précise que 548,378 actions restaient détenues à titre bénéficiaire après la transaction. Le dépôt indique que les ventes ont été exécutées dans le cadre d'un plan de négociation Rule 10b5-1 adopté par le déclarant le 6 décembre 2024, qui permet généralement des ventes préprogrammées indépendamment des développements ultérieurs de l'entreprise. Le rapport mentionne la date de la transaction comme 08/07/2025 et enregistre la propriété comme directe.

Nick V. Caldwell, ausgewiesen als Chief Product Officer von Peloton Interactive, Inc. (PTON), meldete einen Insider-Verkauf von Class‑A‑Stammaktien. Das Form 4 weist einen Verkauf von 30,290 Aktien zu einem gemeldeten Preis von $8 pro Aktie aus und gibt an, dass nach der Transaktion weiterhin 548,378 Aktien begünstigt gehalten wurden. Die Einreichung besagt, dass die Verkäufe im Rahmen eines am 6. Dezember 2024 vom Meldenden angenommenen Rule 10b5-1‑Handelsplans ausgeführt wurden, der in der Regel vorgeplante Verkäufe unabhängig von späteren Unternehmensentwicklungen ermöglicht. Der Bericht nennt das Transaktionsdatum 08/07/2025 und verzeichnet das Eigentum als direkt.

Positive
  • Sale executed under a Rule 10b5-1 trading plan, which provides a pre-scheduled, documented process for insider transactions.
  • Clear post-transaction ownership disclosure: the filing reports 548,378 shares beneficially owned directly after the sale.
Negative
  • Insider disposition of 30,290 shares was reported, which reduces the officer's direct shareholdings.

Insights

TL;DR: Routine insider sale under a 10b5-1 plan; sale size and remaining holding are disclosed, suggesting planned liquidity rather than opportunistic trading.

The Form 4 discloses a 30,290-share sale at $8 under a Rule 10b5-1 plan adopted December 6, 2024. Because the sale was executed under a pre-existing plan, it reduces the likelihood that the transaction was motivated by undisclosed material information. The reported remaining direct ownership of 548,378 shares provides context on continued insider exposure to company equity. For investors, this is a routine disclosure rather than an unexpected governance event.

TL;DR: Use of a 10b5-1 plan is governance-positive for disclosure transparency; the sale itself is a common executive liquidity action.

The filing explicitly states the sale was effected pursuant to a 10b5-1 trading plan, which is a governance mechanism that helps insulate planned trades from allegations of insider timing. The reporting person is identified as an officer (Chief Product Officer) and the ownership is reported as direct. The disclosure is precise about the number of shares sold and the post-transaction holding, meeting standard Form 4 transparency expectations.

Nick V. Caldwell, indicato come Chief Product Officer di Peloton Interactive, Inc. (PTON), ha segnalato una vendita da insider di azioni ordinarie di Classe A. Il Form 4 mostra una vendita di 30,290 azioni al prezzo riportato di $8 per azione e indica che dopo la transazione risultavano beneficiariamente possedute 548,378 azioni. Il deposito afferma che le vendite sono state eseguite nell'ambito di un piano di negoziazione Rule 10b5-1 adottato dal dichiarante il 6 dicembre 2024, che consente in generale vendite programmate indipendentemente da successivi sviluppi aziendali. Il rapporto indica la data della transazione come 08/07/2025 e registra la proprietà come diretta.

Nick V. Caldwell, identificado como Chief Product Officer de Peloton Interactive, Inc. (PTON), informó una venta por parte de un insider de acciones ordinarias de Clase A. El Form 4 muestra una venta de 30,290 acciones a un precio reportado de $8 por acción y señala que tras la transacción quedaban en propiedad beneficiaria 548,378 acciones. La presentación indica que las ventas se realizaron bajo un plan de negociación Rule 10b5-1 adoptado por el declarante el 6 de diciembre de 2024, que generalmente permite ventas preprogramadas independientemente de desarrollos posteriores de la empresa. El informe registra la fecha de la transacción como 08/07/2025 y anota la titularidad como directa.

Nick V. Caldwell은 Peloton Interactive, Inc. (PTON)의 Chief Product Officer로 표시되어 있으며, Class A 보통주에 대한 내부자 매도를 신고했습니다. Form 4에는 30,290주 매도가 주당 보고 가격 $8으로 기재되어 있고, 거래 후 548,378주가 계속해서 수익적 소유로 남아 있는 것으로 나타납니다. 제출서류에는 해당 매도들이 보고인이 2024년 12월 6일 채택한 Rule 10b5-1 거래 계획에 따라 실행되었으며, 이는 일반적으로 이후 회사 상황과 관계없이 사전에 예정된 매도를 허용한다고 명시되어 있습니다. 보고서는 거래일을 08/07/2025로 기재하고 소유 형태를 직접으로 기록했습니다.

Nick V. Caldwell, identifié comme Chief Product Officer de Peloton Interactive, Inc. (PTON), a déclaré une cession d'initié d'actions ordinaires de classe A. Le formulaire Form 4 indique une cession de 30,290 actions au prix déclaré de $8 par action et précise que 548,378 actions restaient détenues à titre bénéficiaire après la transaction. Le dépôt indique que les ventes ont été exécutées dans le cadre d'un plan de négociation Rule 10b5-1 adopté par le déclarant le 6 décembre 2024, qui permet généralement des ventes préprogrammées indépendamment des développements ultérieurs de l'entreprise. Le rapport mentionne la date de la transaction comme 08/07/2025 et enregistre la propriété comme directe.

Nick V. Caldwell, ausgewiesen als Chief Product Officer von Peloton Interactive, Inc. (PTON), meldete einen Insider-Verkauf von Class‑A‑Stammaktien. Das Form 4 weist einen Verkauf von 30,290 Aktien zu einem gemeldeten Preis von $8 pro Aktie aus und gibt an, dass nach der Transaktion weiterhin 548,378 Aktien begünstigt gehalten wurden. Die Einreichung besagt, dass die Verkäufe im Rahmen eines am 6. Dezember 2024 vom Meldenden angenommenen Rule 10b5-1‑Handelsplans ausgeführt wurden, der in der Regel vorgeplante Verkäufe unabhängig von späteren Unternehmensentwicklungen ermöglicht. Der Bericht nennt das Transaktionsdatum 08/07/2025 und verzeichnet das Eigentum als direkt.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Caldwell Nick V.

(Last) (First) (Middle)
C/O PELOTON INTERACTIVE, INC.
441 9TH AVENUE, SIXTH FLOOR

(Street)
NEW YORK NY 10001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Product Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/07/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/07/2025 S(1) 30,290 D $8 548,378 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 6, 2024.
Remarks:
/s/ Tammy Albarran as attorney-in-fact for Nick V. Caldwell 08/11/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Nick V. Caldwell report on the Form 4 for Peloton (PTON)?

He reported a sale of 30,290 shares of Class A common stock with a reported price of $8 per share, leaving 548,378 shares beneficially owned directly.

Was the sale by Nick V. Caldwell part of a 10b5-1 plan?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.

What transaction date is shown on the Form 4 for this sale?

The transaction date reported on the form is 08/07/2025.

What is Nick V. Caldwell's role at Peloton as listed on the Form 4?

He is listed as an Officer with the title Chief Product Officer.

How is the post-transaction ownership described?

The filing reports the post-transaction ownership as 548,378 shares held directly by the reporting person.
Peloton Interactive, Inc.

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