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Peloton Interactive (NASDAQ: PTON) COO trades 3,198 shares in 10b5-1 sale

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(Negative)
Form Type
4

Rhea-AI Filing Summary

Peloton Interactive Chief Operating Officer Charles Peter Kirol sold 3,198 shares of Class A Common Stock on July 20, 2026, at a weighted average price of $6.4894 per share under a Rule 10b5-1 trading plan adopted May 29, 2025.

Following this sale, he directly holds 161,242 shares. Individual trade prices ranged from $6.4300 to $6.5500 per share.

Positive

  • None.

Negative

  • None.
Insider Kirol Charles Peter
Role Chief Operating Officer
Sold 3,198 shs ($21K)
Type Security Shares Price Value
Sale Class A Common Stock F1, F2 3,198 $6.4894 $21K
Holdings After Transaction: Class A Common Stock — 161,242 shares (Direct)
Footnotes (2)
  1. F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2025.
  2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.4300 to $6.5500 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares sold 3,198 shares Class A Common Stock sale on July 20, 2026 by COO Charles Peter Kirol
Weighted average sale price $6.4894 per share Reported price for the July 20, 2026 Class A Common Stock sale
Post-transaction holdings 161,242 shares Directly held by Charles Peter Kirol after the July 20, 2026 sale
Sale price range $6.4300–$6.5500 per share Range of prices for multiple transactions comprising the 3,198-share sale
10b5-1 plan adoption date May 29, 2025 Date COO Charles Peter Kirol adopted the Rule 10b5-1 trading plan used for this sale
Rule 10b5-1 trading plan regulatory
"The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price for the sold shares."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"Security title for the reported transaction is Class A Common Stock."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did Peloton (PTON) report for its COO?

Peloton reported that COO Charles Peter Kirol sold 3,198 shares of Class A Common Stock on July 20, 2026. The sale was executed at a weighted average price of $6.4894 per share under a pre-arranged Rule 10b5-1 trading plan adopted May 29, 2025.

How many Peloton (PTON) shares does the COO hold after this Form 4 sale?

After the reported transaction, COO Charles Peter Kirol directly holds 161,242 shares of Peloton Class A Common Stock. This figure reflects his position immediately following the July 20, 2026 sale of 3,198 shares disclosed in the Form 4 filing.

At what price did the Peloton (PTON) COO sell his shares?

The reported sale used a weighted average price of $6.4894 per share. According to the filing, the 3,198 shares were sold in multiple transactions at prices ranging from $6.4300 to $6.5500 per share on July 20, 2026.

Was the Peloton (PTON) COO’s share sale under a Rule 10b5-1 plan?

Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan. This plan was adopted by COO Charles Peter Kirol on May 29, 2025, indicating the trades were pre-arranged rather than discretionary at the time of execution.

What type of security did the Peloton (PTON) Form 4 transaction involve?

The transaction involved Peloton’s Class A Common Stock. COO Charles Peter Kirol sold 3,198 non-derivative shares in open market or private transactions, as coded in the Form 4, with post-transaction direct ownership of 161,242 shares reported.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kirol Charles Peter

(Last)(First)(Middle)
C/O PELOTON INTERACTIVE, INC.
441 NINTH AVENUE, SIXTH FLOOR

(Street)
NEW YORK NEW YORK 10001

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Operating Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/20/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/20/2026S(1)3,198D$6.4894(2)161,242D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2025.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.4300 to $6.5500 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Tammy Albarran as attorney-in-fact for Charles P. Kirol07/22/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)