PTON Form 4: Chief Content Officer Disposes 134,476 Shares Under 10b5-1 Plan

Rhea-AI Filing Summary

Jennifer Cunningham Cotter, Chief Content Officer at Peloton Interactive, Inc. (PTON), reported the disposition of 134,476 shares of Class A common stock under a Rule 10b5-1 trading plan adopted December 5, 2024. The transactions occurred on 08/20/2025 at a weighted average price of $7.6141 per share, with individual sale prices ranging from $7.39 to $7.75. After these reported sales, the reporting person beneficially owned 100,269 shares. The Form 4 was signed on behalf of the reporting person by an attorney-in-fact on 08/22/2025. The filer indicates the sales were effected pursuant to the specified 10b5-1 plan and offers to provide further breakdown of shares sold at each price upon request.

Positive

• Transaction transparency: The Form 4 discloses the exact number of shares sold and remaining beneficial ownership.
• Use of a 10b5-1 plan: Sales were effected pursuant to a pre-established trading plan (adopted 12/05/2024), which supports procedural compliance.

Negative

• Significant disposition: The reporting person sold 134,476 shares, reducing direct holdings to 100,269 shares.
• Potential perception risk: Although planned, the sizable sale may be viewed by some investors as a reduction in insider ownership concentration.

Insights

Financial Analyst

TL;DR: Insider executed a pre-established 10b5-1 plan to sell 134,476 shares at a weighted $7.6141, retaining 100,269 shares.

The filing documents a routine insider disposition under a dated 10b5-1 trading plan, which reduces the officer's direct holdings from a higher prior level to 100,269 shares. The weighted average sale price of $7.6141 and disclosed range ($7.39–$7.75) provide transparent execution details. For investors, this is a clear disclosure of liquidity by an insider rather than an undisclosed ad hoc sale, limiting immediate governance concerns. No derivative transactions or additional context about prior ownership levels are provided in the document.

Corporate Governance Expert

TL;DR: The use of a documented 10b5-1 plan signals procedural compliance; the sale materially reduced the officer's direct stake.

The Form 4 affirms procedural compliance with Section 16 reporting and cites a 10b5-1 plan adopted December 5, 2024, which typically mitigates insider-trading concerns. The report shows a sizeable quantified disposition (134,476 shares) and the remaining beneficial ownership (100,269), allowing stakeholders to assess potential shifts in insider alignment. The filing contains no information on any change to officer role or additional compensatory grants.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cotter Jennifer Cunningham

(Last) (First) (Middle)

C/O PELOTON INTERACTIVE, INC.

441 NINTH AVENUE, SIXTH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Content Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/20/2025		S(1)		134,476	D	$7.6141(2)	100,269	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 5, 2024.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.3900 to $7.7500 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Tammy Albarran as attorney-in-fact for Jennifer Cotter	08/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did the Peloton (PTON) Form 4 filed by Jennifer Cunningham Cotter report?

The Form 4 reports the sale of 134,476 Class A shares on 08/20/2025 under a Rule 10b5-1 plan, at a weighted average price of $7.6141, leaving 100,269 shares beneficially owned.

Were the sales by the Peloton officer part of a pre-established plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on 12/05/2024.

What price range were the Peloton shares sold at?

The reported sales occurred at prices ranging from $7.39 to $7.75 per share, with a weighted average of $7.6141.

How many Peloton shares does the reporting person own after the transaction?

After the reported sales, the reporting person beneficially owned 100,269 shares of Class A common stock.

Who signed the Form 4 for the reporting person?

The Form 4 was signed by Tammy Albarran as attorney-in-fact for Jennifer Cotter, dated 08/22/2025.