STOCK TITAN

Peloton (NASDAQ: PTON) CCO sells 112K shares under 10b5-1 plan

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Form Type
4

Rhea-AI Filing Summary

PELOTON INTERACTIVE, INC. (PTON) reported that Dion C. Sanders, Chief Commercial Officer, sold 112,512 shares of Class A Common Stock on 2026-08-19 in a sale classified as an open-market or private transaction. The weighted average sale price was $5.4521 per share, with prices ranging from $5.42 to $5.48 per share. Following this transaction, Sanders held 18,801 shares directly. The sales were effected under a Rule 10b5-1 trading plan adopted by Sanders on December 2, 2025.

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Insider Sanders Dion C.
Role Chief Commercial Officer
Sold 112,512 shs ($613K)
Type Security Shares Price Value
Sale Class A Common Stock F1, F2 112,512 $5.4521 $613K
Holdings After Transaction: Class A Common Stock — 18,801 shares (Direct)
Footnotes (2)
  1. F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 2, 2025.
  2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4200 to $5.4800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares sold 112,512 shares of Class A Common Stock Sale transaction on 2026-08-19 by Chief Commercial Officer Dion C. Sanders
Weighted average sale price $5.4521 per share Weighted average price for 112,512 shares sold on 2026-08-19
Sale price range $5.42 to $5.48 per share Price range of multiple transactions comprising the reported sale
Shares owned after transaction 18,801 shares Directly held by Dion C. Sanders following the 2026-08-19 sale
Rule 10b5-1 trading plan adoption date December 2, 2025 Plan under which the reported sales by Dion C. Sanders were effected
Rule 10b5-1 trading plan regulatory
"The sales reported ... were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

FAQ

What insider transaction did PTON disclose for Dion C. Sanders?

PTON disclosed that Chief Commercial Officer Dion C. Sanders sold 112,512 shares of Class A Common Stock on 2026-08-19, in an open-market or private transaction, at a weighted average price of $5.4521 per share, leaving him with 18,801 shares directly held.

At what price did Dion C. Sanders sell PTON shares?

The reported price was a weighted average of $5.4521 per share. The 112,512 shares of PTON Class A Common Stock were sold in multiple transactions at prices ranging from $5.42 to $5.48 per share, inclusive.

How many PTON shares does Dion C. Sanders hold after the reported sale?

After the reported sale, Chief Commercial Officer Dion C. Sanders directly holds 18,801 shares of Peloton Interactive, Inc. Class A Common Stock, as stated in the Form 4 filing’s post-transaction holdings column.

Was the PTON insider sale by Dion C. Sanders under a Rule 10b5-1 trading plan?

Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Dion C. Sanders on December 2, 2025, indicating the transactions were pre-arranged under that plan.

What is the total number of PTON shares sold by Dion C. Sanders in this Form 4?

The Form 4 reports that Chief Commercial Officer Dion C. Sanders sold a total of 112,512 shares of Peloton Interactive, Inc. Class A Common Stock in this transaction on 2026-08-19.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sanders Dion C.

(Last)(First)(Middle)
C/O PELOTON INTERACTIVE, INC.
441 NINTH AVENUE, SIXTH FLOOR

(Street)
NEW YORK NEW YORK 10001

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Commercial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/19/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/19/2026S(1)112,512D$5.4521(2)18,801D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 2, 2025.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4200 to $5.4800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Tammy Albarran as attorney-in-fact for Dion C. Sanders08/21/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)