Reddit trust plans $19.7M stock sale in 2026

A trust associated with Reddit, Inc. filed a Rule 144 notice to sell 121,156 shares acquired via stock option exercises, alongside recent 10b5-1 plan sales.

Rhea-AI Filing Summary

Reddit, Inc. (RDDT) received a notice under Rule 144 that The XYZ Revocable Trust intends to sell up to 121,156 shares of Reddit common stock. The notice lists an aggregate market value of about $19.67 million for these shares and references 146,103,200 shares of Reddit common stock outstanding as of the planned sale date of September 15, 2026.

The securities to be sold were and will be acquired through the exercise of stock options for cash, with acquisition and payment dates matching the exercise and sale dates. The notice is signed by Steven L. Huffman on behalf of the selling trust.

Over the prior three months, the trust reports a series of Rule 10b5-1 plan sales, each for 18,000 shares of Reddit common stock on June 30, July 15, August 4, August 14, and August 31, 2026, with reported gross proceeds ranging from about $2.66 million to $3.56 million per sale.

Key Figures

Shares to be sold under Rule 144: 121,156 shares Aggregate market value of shares to be sold: $19,673,311.28 Reddit shares outstanding: 146,103,200 shares +5 more

8 metrics

Shares to be sold under Rule 144 121,156 shares Planned sale of Reddit common stock reported for September 15, 2026

Aggregate market value of shares to be sold $19,673,311.28 Value of 121,156 Reddit common shares covered by the notice

Reddit shares outstanding 146,103,200 shares Shares of Reddit common stock outstanding as of September 15, 2026

Recent 10b5-1 sale size 18,000 shares Each of five reported Reddit common stock sales by the trust in June–August 2026

Proceeds from June 30, 2026 sale $3,116,408.40 Rule 10b5-1 sale of 18,000 Reddit common shares

Proceeds from July 15, 2026 sale $3,561,472.80 Rule 10b5-1 sale of 18,000 Reddit common shares

Proceeds from August 4, 2026 sale $2,876,049.00 Rule 10b5-1 sale of 18,000 Reddit common shares

Proceeds from August 31, 2026 sale $2,664,356.40 Rule 10b5-1 sale of 18,000 Reddit common shares

Key Terms

Rule 144, 10b5-1, revocable trust, aggregate market value, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10b5-1 regulatory

"10b5-1 Sales for THE XYZ REVOCABLE TRUST 303 2nd Street"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

revocable trust financial

"Name of Person for Whose Account the Securities are To Be Sold | The XYZ Revocable Trust"

A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.

aggregate market value financial

"Common | Morgan Stanley Smith Barney LLC Executive Financial Services ... | 19673311.28"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

exercise of stock options financial

"Common | 09/15/2026 | Exercise of Stock Options | Issuer"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Rule 144 filing disclose for Reddit (RDDT)?

It discloses that The XYZ Revocable Trust intends to sell 121,156 shares of Reddit common stock under Rule 144, with an aggregate market value of about $19.67 million, and that the shares will be obtained via cash exercises of stock options.

How many Reddit (RDDT) shares are planned to be sold and at what value?

The notice covers 121,156 shares of Reddit common stock, with a stated aggregate market value of $19,673,311.28 as of the approximate sale date of September 15, 2026.

What is the reported Reddit (RDDT) share count context in this filing?

The filing cites 146,103,200 shares of Reddit common stock outstanding as of September 15, 2026; this is given as the shares outstanding figure and not as an amount being sold.

How will the selling trust acquire the Reddit (RDDT) shares it plans to sell?

The filing states that the securities to be sold were and will be received upon the exercise of stock options over a three-month period, with cash used to exercise the options and the exercise dates matching the sale dates.

What recent 10b5-1 plan sales of Reddit (RDDT) stock does the trust report?

The XYZ Revocable Trust reports five Rule 10b5-1 plan sales of Reddit common stock: each for 18,000 shares on June 30, July 15, August 4, August 14, and August 31, 2026, with gross proceeds per sale between about $2.66 million and $3.56 million.

Who signed the Rule 144 notice related to Reddit (RDDT)?

The notice is signed “/s/ Steven L Huffman”, indicating Steven L. Huffman signed on behalf of The XYZ Revocable Trust in connection with the planned Rule 144 sales of Reddit common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/15/2026 - 04:49 PM Accepted by SEC EDGAR 09/15/2026 - 04:48 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001827011
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Reddit, Inc.
SEC File Number	001-41983
Address of Issuer	303 2nd Street, South Tower, 5th Floor San Francisco CALIFORNIA 94107
Phone	4154948016
Name of Person for Whose Account the Securities are To Be Sold	The XYZ Revocable Trust
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer
Relationship to Issuer	10% Stockholder

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	121156	19673311.28	146103200	09/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/15/2026	Exercise of Stock Options	Issuer			121156	09/15/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for THE XYZ REVOCABLE TRUST 303 2nd Street, South Tower, 5th Floor San Francisco CA 94107	Common	08/31/2026	18000	2664356.40
10b5-1 Sales for THE XYZ REVOCABLE TRUST 303 2nd Street, South Tower, 5th Floor San Francisco CA 94107	Common	08/14/2026	18000	3206907.00
10b5-1 Sales for THE XYZ REVOCABLE TRUST 303 2nd Street, South Tower, 5th Floor San Francisco CA 94107	Common	08/04/2026	18000	2876049.00
10b5-1 Sales for THE XYZ REVOCABLE TRUST 303 2nd Street, South Tower, 5th Floor San Francisco CA 94107	Common	07/15/2026	18000	3561472.80
10b5-1 Sales for THE XYZ REVOCABLE TRUST 303 2nd Street, South Tower, 5th Floor San Francisco CA 94107	Common	06/30/2026	18000	3116408.40

144: Remarks and Signature

Remarks	The securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale.
Date of Notice	09/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Steven L Huffman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)