Reddit CEO Huffman's trust sells 17,308 shares

Q: How many RDDT shares did Steve Ladd Huffman's trust sell, and at what prices?

The trust reported six sales totaling 17,308 Class A shares on September 29, 2026: 300 shares at $142.44, 2,500 at $143.78, 8,100 at $144.64, 5,308 at $145.46, 776 at $146.62, and 324 at $147.25 per share. The sales were under a Rule 10b5-1 plan adopted May 20, 2026.

The option vests over five years on quarterly anniversaries of December 25, 2023, subject to continued employment or service.

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Form Type

Rhea-AI Filing Summary

Reddit, Inc. (RDDT) CEO & President Steve Ladd Huffman reported that The XYZ Revocable Trust exercised an option for 17,308 Class A shares at a $25.29 per-share exercise price on September 29, 2026. The trust also sold 17,308 Class A shares in six reported transactions, at per-share prices of $142.44, $143.78, $144.64, $145.46, $146.62 and $147.25. The common-share acquisition and sales were made under a Rule 10b5-1 plan adopted May 20, 2026.

Insider Trade Summary 10b5-1

Exercise and Sale: 17,308 shares ($2.07M approx. pre-tax spread)

Exercise and Sale 11 txns

Insider Huffman Steve Ladd

Role CEO & President

Sold 17,308 shs ($2.51M)

Approx. gross sale proceeds $2.51M

Approx. exercise cost $438K

Approx. pre-tax spread $2.07M

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy) ^F9	17,308	$0.00	$0.00
Exercise	Class A Common Stock ^F1	17,308	$25.29	$438K
Sale	Class A Common Stock ^{F1, F2}	300	$142.44	$43K
Sale	Class A Common Stock ^{F1, F3}	2,500	$143.78	$359K
Sale	Class A Common Stock ^{F1, F4}	8,100	$144.64	$1.17M
Sale	Class A Common Stock ^{F1, F5}	5,308	$145.46	$772K
Sale	Class A Common Stock ^{F1, F6}	776	$146.62	$114K
Sale	Class A Common Stock ^{F1, F7}	324	$147.25	$48K
holding	Class A Common Stock ^F8	--	--	--
holding	Class A Common Stock ^F8	--	--	--
holding	Class A Common Stock ^F8	--	--	--

Holdings After Transaction: Stock Option (Right to Buy) — 1,010,639 contracts (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 336,432 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 68,966 shares (Indirect, EVS Trust - I); Class A Common Stock — 6,897 shares (Indirect, JDI Trust - I); Class A Common Stock — 6,897 shares (Indirect, MLH Trust - I)

Footnotes (9)

F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026.
F2. The sales were executed in multiple trades at prices ranging from $142.09 to $143.08. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 7 to this Form 4.
F3. The sales were executed in multiple trades at prices ranging from $143.15 to $144.13.
F4. The sales were executed in multiple trades at prices ranging from $144.15 to $145.14.
F5. The sales were executed in multiple trades at prices ranging from $145.16 to $146.11.
F6. The sales were executed in multiple trades at prices ranging from $146.17 to $147.16.
F7. The sales were executed in multiple trades at prices ranging from $147.17 to $147.43.
F8. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
F9. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Key Figures

Shares underlying exercised option: 17,308 shares Exercise price: $25.29 per share Shares sold: 17,308 Class A shares +1 more

4 metrics

Shares underlying exercised option 17,308 shares September 29, 2026

Exercise price $25.29 per share Option exercise on September 29, 2026

Shares sold 17,308 Class A shares Six reported transactions on September 29, 2026

Reported sale prices $142.44, $143.78, $144.64, $145.46, $146.62 and $147.25 per share Six separate reported sales on September 29, 2026

Key Terms

Stock Option (Right to Buy), Rule 10b5-1 trading plan, weighted average sale price, grantor retained annuity trust

4 terms

Stock Option (Right to Buy) financial

"Stock Option (Right to Buy)"

Rule 10b5-1 trading plan regulatory

"effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"reflects the weighted average sale price"

grantor retained annuity trust financial

"directly held by a grantor retained annuity trust"

A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many RDDT shares did Steve Ladd Huffman's trust sell, and at what prices?

The trust reported six sales totaling 17,308 Class A shares on September 29, 2026: 300 shares at $142.44, 2,500 at $143.78, 8,100 at $144.64, 5,308 at $145.46, 776 at $146.62, and 324 at $147.25 per share. The sales were under a Rule 10b5-1 plan adopted May 20, 2026.

What were the terms of the RDDT option exercise?

The XYZ Revocable Trust's reported exercise on September 29, 2026 covered 17,308 Class A shares at an exercise price of $25.29 per share. The option expires December 25, 2033, and vests over five years on each quarterly anniversary of December 25, 2023, subject to Steve Ladd Huffman's continued employment or service relationship.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Available on EDGAR 10/01/2026 - 06:16 PM Accepted by SEC EDGAR 10/01/2026 - 06:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Huffman Steve Ladd

(Last)

(First)

(Middle)

C/O REDDIT, INC.

303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)

SAN FRANCISCO

CALIFORNIA

94107

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO & President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	09/29/2026		M⁽¹⁾		17,308	A	$25.29	353,740	I	By The XYZ Revocable Trust
Class A Common Stock	09/29/2026		S⁽¹⁾		300	D	$142.44⁽²⁾	353,440	I	By The XYZ Revocable Trust
Class A Common Stock	09/29/2026		S⁽¹⁾		2,500	D	$143.78⁽³⁾	350,940	I	By The XYZ Revocable Trust
Class A Common Stock	09/29/2026		S⁽¹⁾		8,100	D	$144.64⁽⁴⁾	342,840	I	By The XYZ Revocable Trust
Class A Common Stock	09/29/2026		S⁽¹⁾		5,308	D	$145.46⁽⁵⁾	337,532	I	By The XYZ Revocable Trust
Class A Common Stock	09/29/2026		S⁽¹⁾		776	D	$146.62⁽⁶⁾	336,756	I	By The XYZ Revocable Trust
Class A Common Stock	09/29/2026		S⁽¹⁾		324	D	$147.25⁽⁷⁾	336,432	I	By The XYZ Revocable Trust
Class A Common Stock								68,966	I	EVS Trust - I⁽⁸⁾
Class A Common Stock								6,897	I	JDI Trust - I⁽⁸⁾
Class A Common Stock								6,897	I	MLH Trust - I⁽⁸⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option (Right to Buy)	$25.29	09/29/2026		M			17,308	⁽⁹⁾	12/25/2033	Class A Common Stock	17,308	$0	1,010,639	I	By The XYZ Revocable Trust

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026.

2. The sales were executed in multiple trades at prices ranging from $142.09 to $143.08. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 7 to this Form 4.

3. The sales were executed in multiple trades at prices ranging from $143.15 to $144.13.

4. The sales were executed in multiple trades at prices ranging from $144.15 to $145.14.

5. The sales were executed in multiple trades at prices ranging from $145.16 to $146.11.

6. The sales were executed in multiple trades at prices ranging from $146.17 to $147.16.

7. The sales were executed in multiple trades at prices ranging from $147.17 to $147.43.

8. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.

9. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Remarks:

	/s/ Julie Rogers, Attorney-in-Fact	10/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR