Reddit CEO trust sells 17K shares after exercise
Rhea-AI Filing Summary
Reddit, Inc. (RDDT) reports that CEO and President Steve Ladd Huffman, through The XYZ Revocable Trust, exercised stock options for 17,308 shares of Class A Common Stock at an exercise price of $25.29 per share on September 15, 2026, and on the same date the trust sold 17,308 shares in multiple transactions at weighted average prices between about $158.21 and $163.64, pursuant to a Rule 10b5-1 trading plan adopted on May 20, 2026. Following the option exercise, the trust holds 1,027,947 stock options indirectly, and additional Class A shares are held indirectly through several grantor retained annuity trusts for which Huffman is sole trustee and beneficiary.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and Sale: 17,308 shares ($2.33M approx. pre-tax spread)
Exercise and Sale
11 txns
Insider
Huffman Steve Ladd
Role
CEO & President
Sold
17,308 shs ($2.77M)
Approx. gross sale proceeds
$2.77M
Approx. exercise cost
$438K
Approx. pre-tax spread
$2.33M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (Right to Buy) F9 | 17,308 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1 | 17,308 | $25.29 | $438K |
| Sale | Class A Common Stock F1, F2 | 900 | $158.21 | $142K |
| Sale | Class A Common Stock F1, F3 | 7,602 | $159.44 | $1.21M |
| Sale | Class A Common Stock F1, F4 | 6,027 | $160.28 | $966K |
| Sale | Class A Common Stock F1, F5 | 1,079 | $160.99 | $174K |
| Sale | Class A Common Stock F1, F6 | 1,400 | $162.81 | $228K |
| Sale | Class A Common Stock F1, F7 | 300 | $163.64 | $49K |
| holding | Class A Common Stock F8 | -- | -- | -- |
| holding | Class A Common Stock F8 | -- | -- | -- |
| holding | Class A Common Stock F8 | -- | -- | -- |
Holdings After Transaction:
Stock Option (Right to Buy) — 1,027,947 contracts (Indirect, By The XYZ Revocable Trust);
Class A Common Stock — 336,432 shares (Indirect, By The XYZ Revocable Trust);
Class A Common Stock — 68,966 shares (Indirect, EVS Trust - I);
Class A Common Stock — 6,897 shares (Indirect, JDI Trust - I);
Class A Common Stock — 6,897 shares (Indirect, MLH Trust - I)
Footnotes (9)
- F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026.
- F2. The sales were executed in multiple trades at prices ranging from $157.77 to $158.75. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 7 to this Form 4.
- F3. The sales were executed in multiple trades at prices ranging from $158.77 to $159.74.
- F4. The sales were executed in multiple trades at prices ranging from $159.77 to $160.76.
- F5. The sales were executed in multiple trades at prices ranging from $160.82 to $161.63.
- F6. The sales were executed in multiple trades at prices ranging from $162.35 to $163.21.
- F7. The sales were executed in multiple trades at prices ranging from $163.37 to $163.78.
- F8. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
- F9. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Key Figures
Options exercised: 17,308 shares
Option exercise price: $25.29 per share
Shares sold: 17,308 shares
+5 more
8 metrics
Options exercised
17,308 shares
Stock Option (Right to Buy) for Class A Common Stock exercised on September 15, 2026
Option exercise price
$25.29 per share
Exercise price for 17,308 options exercised on September 15, 2026
Shares sold
17,308 shares
Total Reddit Class A shares sold indirectly by The XYZ Revocable Trust on September 15, 2026
Sale prices (weighted averages)
$158.21–$163.64 per share
Weighted average prices for multiple sale transactions on September 15, 2026
Remaining stock options
1,027,947 options
Stock options held indirectly by The XYZ Revocable Trust after the reported exercise
EVS Trust Class A holdings
68,966 shares
Indirect Class A Common Stock holdings in EVS Trust – I
JDI Trust Class A holdings
6,897 shares
Indirect Class A Common Stock holdings in JDI Trust – I
MLH Trust Class A holdings
6,897 shares
Indirect Class A Common Stock holdings in MLH Trust – I
Key Terms
Rule 10b5-1 trading plan, grantor retained annuity trust, weighted average sale price, Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"transactions were effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"The securities are directly held by a grantor retained annuity trust"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average sale price financial
"The price reported reflects the weighted average sale price"
Class A Common Stock financial
"underlying security title is Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Stock Option (Right to Buy) financial
"security title is Stock Option (Right to Buy)"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did RDDT CEO Steve Huffman report in this Form 4?
He reported that a trust associated with him exercised 17,308 stock options for Reddit Class A Common Stock at $25.29 per share and sold 17,308 shares on September 15, 2026 under a Rule 10b5-1 trading plan.
What stock options did Steve Huffman exercise in Reddit (RDDT)?
A trust associated with Steve Huffman exercised a Stock Option (Right to Buy) covering 17,308 shares of Reddit Class A Common Stock at an exercise price of $25.29 per share, with the option expiring on December 25, 2033.
How many Reddit options remain held after these transactions?
After the September 15, 2026 exercise, The XYZ Revocable Trust is reported as holding 1,027,947 stock options indirectly, each representing the right to acquire Reddit Class A Common Stock, subject to the option’s vesting and expiration terms.
Were Steve Huffman’s RDDT trades made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were effected under a Rule 10b5-1 trading plan adopted by Steve Huffman on May 20, 2026, and the plan checkbox on the form is marked as affirmed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
