Reed’s, Inc. (REED) shifts leadership as CCO exits and new CMO starts

Rhea-AI Filing Summary

Reed’s, Inc. reported leadership changes in its commercial and marketing organization. On September 8, 2025, Chief Commercial Officer Christopher Burleson notified the company of his intention to resign from that role, effective September 12, 2025. The company stated that his resignation is not due to any disagreement with the company, its Board of Directors, or any matter related to operations, policies, or practices.

Reed’s subsequently announced organizational updates, including appointing Tina Reejsinghani as Chief Marketing Officer, effective September 15, 2025. These changes were communicated in a press release dated September 12, 2025, which is included as an exhibit to the report.

false 0001140215 0001140215 2025-09-08 2025-09-08 iso4217:USD xbrli:shares iso4217:USD xbrli:shares

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): September 8, 2025

REED’S, INC.

(Exact name of Registrant as Specified in Its Charter)

Delaware		001-32501		35-2177773
(State or Other Jurisdiction of Incorporation)		(Commission File Number)		(I.R.S. Employer Identification No.)

501 Merritt 7 Norwalk, Connecticut		06851
(Address of Principal Executive Offices)		(Zip Code)

Registrant’s Telephone Number, Including Area Code: (800) 997-3337

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)*		Name of each exchange on which registered
None		REED		N/A

* The registrant’s common stock, $0.0001 par value, is quoted over-the-counter on OTCQX Best Market under the trading symbol “REED”.

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On September 8, 2025, Christopher Burleson, Chief Commercial Officer of Reed’s, Inc., a Delaware corporation (the “Company”), informed the Company of his intention to resign from such office effective as of September 12, 2025. Mr. Burleson’s resignation is not a result of any disagreement with the Company or its Board of Directors (the “Board”), or any matter relating to its operations, policies or practices.

Item 7.01 Regulation FD Disclosure.

On September 12, 2025, the Company issued a press release announcing certain organizational updates, including the appointment of Tina Reejsinghani as Chief Marketing Officer of the Company, effective as of September 15, 2025. A copy of the press release is attached as Exhibit 99.1 and incorporated herein by reference.

The information contained in this Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1 attached hereto, is furnished pursuant to Item 7.01 of Form 8-K and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended. The information shall not be deemed incorporated by reference into any other filing with the SEC made by the Company regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

Item 8.01 Other Events.

Effective September 15, 2025, Tina Reejsinghani was appointed as Chief Marketing Officer of the Company.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit Number		Description
99.1		Press Release, dated September 12, 2025.
104		Cover Page Interactive Date File (embedded within the Inline XBRL document).

2

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	Reed’s, Inc.
Date: September 12, 2025	By:	/s/ Douglas W. McCurdy
		Douglas W. McCurdy
		Chief Financial Officer

3

FAQ

What executive change did Reed’s, Inc. (REED) disclose in this 8-K?

Reed’s, Inc. disclosed that Christopher Burleson, its Chief Commercial Officer, informed the company on September 8, 2025 of his intention to resign from that position, effective September 12, 2025.

Why did Christopher Burleson resign from Reed’s, Inc. (REED)?

The company stated that Mr. Burleson’s resignation is not a result of any disagreement with Reed’s, its Board of Directors, or any matter relating to its operations, policies, or practices.

Who was appointed Chief Marketing Officer at Reed’s, Inc. (REED)?

Effective September 15, 2025, Tina Reejsinghani was appointed as Chief Marketing Officer of Reed’s, Inc.

When does the new Chief Marketing Officer role at Reed’s, Inc. (REED) become effective?

The appointment of Tina Reejsinghani as Chief Marketing Officer is effective as of September 15, 2025.

How did Reed’s, Inc. (REED) communicate these organizational updates?

The company issued a press release dated September 12, 2025 announcing certain organizational updates, including the Chief Marketing Officer appointment, and attached it as Exhibit 99.1.

Are the organizational updates in this Reed’s, Inc. (REED) report considered filed or furnished?

The company states that the information in Item 7.01, including Exhibit 99.1, is furnished and shall not be deemed “filed” for purposes of Section 18 of the Exchange Act or Sections 11 and 12(a)(2) of the Securities Act.