STOCK TITAN

Reformation (NYSE: REF) CEO holds vested options on 1.9M shares

(Neutral)
(Neutral)
Form Type
3

Rhea-AI Filing Summary

Reformation Inc. insider Hali Borenstein, CEO and President, reported her initial ownership on Form 3. She holds 170,876 shares of Common Stock directly and 61,075 shares indirectly through the Borenstein Irrevocable Trust, for which she disclaims beneficial ownership except for her pecuniary interest. She also holds fully vested stock options exercisable at $6.61 per share, covering 1,934,178 underlying shares of Common Stock, expiring on May 1, 2034.

Positive

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Negative

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Insider Borenstein Hali
Role CEO and President
Type Security Shares Price Value
holding Stock Option (right to buy) F2 -- -- --
holding Common Stock -- -- --
holding Common Stock F1 -- -- --
Holdings After Transaction: Stock Option (right to buy) — 1,934,178 shares (Direct); Common Stock — 170,876 shares (Direct); Common Stock — 61,075 shares (Indirect, By Borenstein Irrevocable Trust)
Footnotes (2)
  1. F1. These shares are held by Borenstein Irrevocable Trust, of which the reporting person has the power to replace the trustee. The reporting person disclaims beneficial ownership of the shares held by Borenstein Irrevocable Trust, except to the extent of her pecuniary interest therein.
  2. F2. These options are fully vested.
Direct Common Stock holdings 170,876 shares Total Common Stock directly owned following reported holdings
Indirect Common Stock holdings 61,075 shares Common Stock held indirectly by Borenstein Irrevocable Trust
Underlying shares for stock options 1,934,178 shares Underlying Common Stock for stock options held directly
Stock option exercise price $6.61 per share Exercise price of Stock Option (right to buy) held directly
Stock option expiration date May 1, 2034 Expiration date for reported stock options
Stock Option (right to buy financial
"security_title: "Stock Option (right to buy)""
Common Stock financial
"underlying_security_title: "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Irrevocable Trust financial
"held by Borenstein Irrevocable Trust, of which the reporting person"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
beneficial ownership financial
"The reporting person disclaims beneficial ownership of the shares"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

What insider ownership did REF CEO Hali Borenstein report on this Form 3?

Hali Borenstein reported 170,876 directly held Common Shares and 61,075 indirectly held through the Borenstein Irrevocable Trust. She also reported stock options over 1,934,178 underlying shares at a $6.61 exercise price, expiring May 1, 2034.

How many stock options did REF’s CEO report and at what exercise price?

Hali Borenstein reported fully vested stock options covering 1,934,178 shares of Reformation Inc. Common Stock with an exercise price of $6.61 per share. These options are scheduled to expire on May 1, 2034.

What indirect holdings in REF shares does Hali Borenstein report?

She reports 61,075 REF Common Shares held indirectly by the Borenstein Irrevocable Trust. She has the power to replace the trustee and disclaims beneficial ownership of those shares except to the extent of her pecuniary interest.

Are Hali Borenstein’s reported REF stock options vested?

Yes. A footnote states that the reported stock options are fully vested. They relate to 1,934,178 underlying shares of Common Stock with a $6.61 exercise price and an expiration date of May 1, 2034.

What is the difference between Hali Borenstein’s direct and indirect REF share ownership?

She holds 170,876 REF shares directly in her own name and 61,075 shares indirectly via the Borenstein Irrevocable Trust. For the trust-held shares, she disclaims beneficial ownership except for any pecuniary interest she may have.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 3
FORM 3UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0104
Estimated average burden
hours per response:0.5
1. Name and Address of Reporting Person*
Borenstein Hali

(Last)(First)(Middle)
5801 S. 2ND ST.

(Street)
VERNON CALIFORNIA 90058

(City)(State)(Zip)

UNITED STATES

(Country)
2. Date of Event Requiring Statement (Month/Day/Year)
07/29/2026
3. Issuer Name and Ticker or Trading Symbol
Reformation Inc. [ REF ]
3a. Foreign Trading Symbol
5. If Amendment, Date of Original Filed (Month/Day/Year)
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CEO and President
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock170,876D
Common Stock61,075IBy Borenstein Irrevocable Trust(1)
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year)3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (right to buy) (2)05/01/2034Common Stock1,934,178$6.61D
Explanation of Responses:
1. These shares are held by Borenstein Irrevocable Trust, of which the reporting person has the power to replace the trustee. The reporting person disclaims beneficial ownership of the shares held by Borenstein Irrevocable Trust, except to the extent of her pecuniary interest therein.
2. These options are fully vested.
Remarks:
Exhibit 24 - Power of Attorney
/s/ Christina Halliday, as attorney-in-fact07/29/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)