Reformation director lists 12.9M-share stake

Reformation Inc. insider Yael Aflalo filed an initial ownership report as a director and ten percent owner of the company.

Rhea-AI Filing Summary

Reformation Inc. insider Yael Aflalo filed an initial ownership report as a director and ten percent owner of the company. The filing lists 12,929,832 shares of Common Stock held indirectly through the Aflalo Family Trust. No new purchases, sales, or option exercises are reported; this form establishes the insider’s existing holdings.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Aflalo Yael

Role Director, 10% Owner

Type	Security	Shares	Price	Value
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 12,929,832 shares (Indirect, By the Aflalo Family Trust)

Key Figures

Indirectly held Common Stock: 12,929,832 shares Holding entries reported: 1 Buy transactions: 0 +3 more

6 metrics

Indirectly held Common Stock 12,929,832 shares Total shares of Common Stock reported following the holding entry, held by the Aflalo Family Trust

Holding entries reported 1 Number of holding entries listed for Common Stock

Buy transactions 0 Transaction summary buyCount for this Form 3

Sell transactions 0 Transaction summary sellCount for this Form 3

Net buy/sell direction neutral Transaction summary netBuySellDirection based on reported transactions

Ownership type Indirect Ownership code I and nature of ownership "By the Aflalo Family Trust"

Key Terms

ten percent owner, indirect, Aflalo Family Trust, Power of Attorney

4 terms

ten percent owner regulatory

"is_ten_percent_owner indicates status as a ten percent owner"

indirect financial

"direct_or_indirect field shows ownership type as indirect"

Aflalo Family Trust financial

"nature_of_ownership specifies By the Aflalo Family Trust"

Power of Attorney regulatory

"remarks note Exhibit 24 - Power of Attorney"

A power of attorney is a legal document that allows one person to make decisions and act on behalf of another person, often in financial or legal matters. It’s like giving someone a trusted helper or agent the authority to handle important tasks if you are unable to do so yourself. This matters to investors because it can impact how their assets are managed or transferred if they become unable to oversee their affairs.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 3 filing by Yael Aflalo mean for Reformation Inc. (REF)?

Yael Aflalo reported existing ownership in Reformation Inc. (REF) on Form 3. The filing shows her as a director and ten percent owner, disclosing indirect holdings through a family trust but no new share transactions.

How many Reformation Inc. (REF) shares does Yael Aflalo report owning?

The Form 3 reports 12,929,832 shares of Reformation Inc. Common Stock. These shares are held indirectly by the Aflalo Family Trust, rather than directly in her own name, according to the filing.

Is Yael Aflalo a ten percent owner of Reformation Inc. (REF)?

Yes. The Form 3 designates Yael Aflalo as a ten percent owner of Reformation Inc. She is also identified as a director, underscoring a significant ownership and governance role in the company.

Are the reported REF shares held directly or through an entity?

The reported 12,929,832 REF shares are held indirectly by the Aflalo Family Trust. The filing’s ownership nature field specifies "By the Aflalo Family Trust," indicating trust-level rather than direct personal holding.

Does the Reformation Inc. (REF) Form 3 show any recent insider buying or selling?

No. The Form 3 only reports existing holdings of Common Stock and includes a holding entry with no transaction code. The transaction summary shows zero buys, sells, or exercises.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/29/2026 - 08:25 PM EDT Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Aflalo Yael

(Last) (First) (Middle)

5801 S. 2ND ST.

(Street)

VERNON CALIFORNIA 90058

(City) (State) (Zip)

UNITED STATES

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
07/29/2026

3. Issuer Name and Ticker or Trading Symbol
Reformation Inc. [ REF ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	12,929,832	I	By the Aflalo Family Trust

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

Exhibit 24 - Power of Attorney

	/s/ Alexander M. Schwartz, as attorney-in-fact	07/29/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)