Beretta Holding buys 7.735% of Sturm Ruger (RGR) for $45.9M

Beretta Holding S.A. reported acquiring 1,250,100 shares of Sturm, Ruger & Co., Inc. common stock, representing 7.735% of the outstanding shares based on ~16,162,030 shares outstanding.

Rhea-AI Filing Summary

Beretta Holding S.A. reported acquiring 1,250,100 shares of Sturm, Ruger & Co., Inc. common stock, representing 7.735% of the outstanding shares based on ~16,162,030 shares outstanding. The aggregate purchase price for those shares was approximately $45.9 million, and the shares were purchased with working capital.

The filer states it does not currently intend to seek control of Sturm Ruger but plans to engage in discussions with the company's management and board about the business and potential operational or strategic collaborations. The filer also reserves the right to buy more shares, sell holdings, or enter into hedging or other transactions in the future.

Positive

• Acquired a material minority stake: 1,250,100 shares representing 7.735% of outstanding common stock
• Clear purchase consideration disclosed: aggregate purchase price approximately $45.9 million
• No current plan to seek control while indicating willingness to engage with management and the board

Negative

• None.

Insights

Financial Analyst

TL;DR: A strategic minority stake of 7.735% acquired for ~$45.9M signals a meaningful investment and potential for engagement with management.

The purchase of 1,250,100 shares (7.735%) represents a material position for an outside strategic holder given the company’s ~16.16 million shares outstanding. The use of working capital and the explicit statement of engaging with management indicate the holder views the equity as a long‑term strategic investment rather than a short‑term trade. The filing’s flexibility to acquire more shares or dispose of holdings is standard but creates potential for future position increases or liquidity events that could influence the stock’s supply-demand balance. Absence of contracts, arrangements, or group affiliations reduces immediate governance complexity.

Corporate Governance Expert

TL;DR: Minority stake with stated no-control intent but planned engagement is governance‑relevant and warrants monitoring.

The filer disclaims an intent to seek control while signaling planned discussions with management and the board. This positions the holder as an engaged minority investor; such engagement can lead to constructive dialogue on strategy or, alternatively, escalate to more active activism if objectives are unmet. The Schedule 13D properly discloses sole voting and dispositive power over the shares and confirms no arrangements with other parties, which simplifies ownership transparency. Investors should note the filer’s reserved rights to change intentions.

FAQ

What stake did Beretta Holding S.A. acquire in Sturm Ruger (RGR)?

Beretta Holding S.A. acquired 1,250,100 shares, representing 7.735% of Sturm Ruger's common stock based on ~16,162,030 shares outstanding.

How much did Beretta Holding pay for its RGR position?

The aggregate purchase price for the 1,250,100 shares was approximately $45.9 million, including brokerage commissions.

Does Beretta Holding intend to take control of Sturm Ruger?

The filing states Beretta Holding does not have a present intention of seeking control of the issuer but intends to evaluate and engage with management.

What actions might Beretta Holding take in the future regarding its RGR investment?

The filer may acquire additional shares, sell holdings, enter into hedging or derivative transactions, or engage with third parties, depending on future conditions.

What source of funds was used to purchase the RGR shares?

The shares were purchased using working capital (source of funds reported as WC).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 09/22/2025 - 07:42 PM Learn about SEC filing dates

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

STURM RUGER & CO INC

(Name of Issuer)

Common Stock, $1.00 par value per share

(Title of Class of Securities)

864159108

(CUSIP Number)

Robert Eckert
Beretta Holding S.A., 9 rue Sainte Zithe
Luxembourg, N4, L-2763
352 691 325 028

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

09/15/2025

(Date of Event Which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

SCHEDULE 13D

CUSIP No. 864159108

1

Name of reporting person

Beretta Holding S.A.

2

Check the appropriate box if a member of a Group (See Instructions)

(a)
(b)

3

SEC use only

4

Source of funds (See Instructions)

WC

5

Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

6

Citizenship or place of organization

LUXEMBOURG

Number of Shares Beneficially Owned by Each Reporting Person With:

7	Sole Voting Power 1,250,100.00
8	Shared Voting Power 0.00
9	Sole Dispositive Power 1,250,100.00
10	Shared Dispositive Power 0.00

11

Aggregate amount beneficially owned by each reporting person

1,250,100.00

12

Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

13

Percent of class represented by amount in Row (11)

7.735 %

14

Type of Reporting Person (See Instructions)

HC

Comment for Type of Reporting Person:

Row 13 - This percentage of the shares of Common Stock beneficially owned is based on approximately 16,162,030 shares of the Issuer's Common Stock outstanding as of July 18, 2025.

SCHEDULE 13D

Item 1.	Security and Issuer
(a)	Title of Class of Securities: Common Stock, $1.00 par value per share
(b)	Name of Issuer: STURM RUGER & CO INC
(c)	Address of Issuer's Principal Executive Offices: 1 Lacey Place, Southport, CONNECTICUT , 06890.
Item 1 Comment: This statement on Schedule 13D relates to the shares of Common Stock of the Issuer. The Issuer's principal executive office is located at 1 Lacey Place, Southport, CT, 06890.
Item 2.	Identity and Background
(a)	This Schedule 13D is being filed pursuant to Rule 13d-1 of Regulations 13D-G under the Securities Exchange Act of 1934 (the "Act") on behalf of Beretta Holding S.A., a Luxembourg corporation (the "Reporting Person").
(b)	The business address of the Reporting Person is 9 rue Sainte Zithe, L-2763, Luxembourg.
(c)	The principal business of the Reporting Person is to act as a holding company. The name, business address, present principal occupation or employment and citizenship of each person controlling the Reporting Person is set forth below: 1. PIETRO GUSSALLI BERETTA; 9 Rue Sainte Zithe, L-2763 Luxembourg; President and CEO of Beretta Holding S.A.; Italy. 2. FRANCO GUSSALLI BERETTA; 9 Rue Sainte Zithe, L-2763 Luxembourg; Vice-President and CEO of Beretta Holding S.A.; Italy. 3. ROBERT ECKERT; 9 Rue Sainte Zithe, L-2763 Luxembourg; General Manager of Beretta Holding S.A.; Germany.
(d)	During the last five years, neither the Reporting Person nor any of the persons listed in Item 2(c) above have: (i) been convicted in any criminal proceeding (excluding traffic violations or similar misdemeanours); or (ii) been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.
(e)	See (d) above.
(f)	The Reporting Person is a Luxembourg corporation formed under the laws of Luxembourg. The citizenship of each person controlling the Reporting Person is set forth in Item 2(c) above.
Item 3.	Source and Amount of Funds or Other Consideration
	The shares purchased by the Reporting Person were purchased with working capital. The aggregate purchase price of the 1,250,100 shares beneficially owned by the Reporting Person is approximately $45.9 million, including brokerage commissions. Schedule I sets forth the transactions of the Common Stock effected by the Reporting Person during the past 60 days.
Item 4.	Purpose of Transaction
	The information set forth in Item 3 of this Schedule 13D is incorporated by reference into this Item 4. The Reporting Person acquired the Shares of the Issuer, which represent 7.735% of the Issuer's outstanding common stock, based on the Reporting Person's belief that the Shares represent an attractive investment opportunity within the industry. The Reporting Person anticipates engaging in discussions with members of the Issuer's management and the Issuer's board of directors regarding the Issuer's business, industry developments, and potential areas of operational and strategic collaborations. The Reporting Person does not have a present intention of seeking control of the Issuer. The Reporting Person intends to continuously evaluate its investment in the Issuer. Depending on various factors, including, but not limited to, the Issuer's financial performance, industry conditions, market prices of the Shares, general economic and market conditions, and other relevant considerations, the Reporting Person may, from time to time and at any time, take such actions with respect to its investment as it deems appropriate. These actions may include, without limitation, (i) acquiring additional Shares or other securities of the Issuer, (ii) disposing of some or all of its holdings, (iii) entering into hedging, derivative, or other risk management transactions with respect to its positions, or (iv) engaging in discussions with third parties. Except as set forth herein, the Reporting Person has no present plan or proposal that would result in any of the events or transactions described in Items 4(a) through (j) of Schedule 13D. The Reporting Person reserves the right to change its intentions with respect to its investment in the Issuer at any time and to take any and all actions that it deems appropriate to maximize the value of its investment, subject to applicable legal and regulatory requirements.
Item 5.	Interest in Securities of the Issuer
(a)	The information set forth in Items 3 and 4 of this Schedule 13D is incorporated by reference into this Item 5. See rows (11) and (13) of the cover pages to this Schedule 13D for the aggregate number of Common Stock and percentage of the Common Stock beneficially owned by the Reporting Person.
(b)	See rows (7) through (10) of the cover pages to this Schedule 13D for the number of Common Stock to which the Reporting Person has the sole or shared power to vote or direct the vote and sole or shared power to dispose or to direct the disposition.
(c)	Except as set forth in Schedule I, during the past 60 days, the Reporting Person has not effected any transaction with respect to the Issuer's Common Stock.
(d)	No other person is known by the Reporting Person to have the right to receive or the power to direct the receipt from, or the proceeds from the sale of, any Common Stock beneficially owned by the Reporting Person.
(e)	Not Applicable.
Item 6.	Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer
	The Reporting Person does not have any contracts, arrangements, understandings or relationships (legal or otherwise) with any person with respect to any securities of the Issuer, including but not limited to any contracts, arrangements, understandings or relationships concerning the transfer or voting of such securities, finder's fees, joint ventures, loan or option arrangements, puts or calls, guarantees of profits, division of profits or losses, or the giving or withholding of proxies.
Item 7.	Material to be Filed as Exhibits.
	1. Schedule I. Transactions in Securities.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Beretta Holding S.A.

Signature:	/s/ Robert Eckert
Name/Title:	Robert Eckert, General Manager of Beretta Holding S.A.
Date:	09/22/2025