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[SCHEDULE 13D] Rocket Companies, Inc. SEC Filing

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13D

Rhea-AI Filing Summary

Rocket Companies, Inc. (NYSE: RKT) – Schedule 13D filing dated 07/08/2025

The filing discloses the share ownership positions of Daniel Gilbert (Chairman), the Daniel Gilbert Trust #1, and Jennifer Gilbert (director) following the 30 June 2025 collapse of the company’s “Up-C” structure. The transaction exchanged Rock Holdings Inc. (RHI) shares and Class D common stock for newly created Class L-1 and Class L-2 common stock.

  • Daniel Gilbert beneficially owns 1,608,089,722 shares (76.45 % of the Class A equivalent) comprising 996.8 M sole-vote shares and 611.3 M shared-vote shares. His stake includes direct holdings, trust holdings, shares subject to an irrevocable proxy from Jennifer Gilbert, and shares controlled under voting agreements with senior executives.
  • Daniel Gilbert Trust #1 owns 140,215,280 shares (6.67 %).
  • Jennifer Gilbert owns 314,055,385 shares (14.93 %), all subject to Daniel Gilbert’s voting control via an irrevocable proxy.

Capital-structure implications

  • The new classes come with transfer restrictions: Class L-1 locked until 30 Jun 2026, Class L-2 until 30 Jun 2027.
  • Each Class L share converts 1-for-1 into Class A common stock after the lock-up or immediately prior to transfer, introducing a potential 1.85 B incremental Class A shares—> an ≈12× increase versus the 151.3 M Class A shares outstanding as of 2 May 2025.
  • Automatic conversion of all Class L shares will occur on the later of 30 Jun 2027 or when Class L voting power falls below 79 %.

Governance & agreements

  • Daniel Gilbert retains majority voting control and can unilaterally approve or block shareholder actions.
  • Key contracts remain in force: Registration Rights Agreement (Aug 2020), a new Letter Agreement preserving information rights, irrevocable proxy from Jennifer Gilbert, and Voting Agreements with 12 senior insiders aligning their votes with Gilbert.

Investor takeaway: The Up-C collapse simplifies the tax and ownership structure but keeps founder control intact and sets up a material future float expansion once Class L shares convert. Minority investors face significant potential dilution and continuing governance concentration.

Positive

  • Up-C structure collapse streamlines legal entity configuration, potentially reducing administrative and tax-related costs.
  • Lock-up periods (2026/2027) delay share conversion, limiting immediate dilution and supply overhang.

Negative

  • Potential issuance of 1.85 B new Class A shares represents ~1,200 % dilution to current float.
  • Daniel Gilbert retains 76 % voting control, sustaining concentrated governance and limiting minority shareholder influence.

Insights

TL;DR: Founder retains 76% control; 1.85 B convertible shares signal major future dilution risk.

The filing is impactful because it quantifies Daniel Gilbert’s post-restructure ownership and clarifies lock-ups and conversion mechanics for the new Class L stock. While the Up-C collapse reduces structural complexity and may lower administrative costs, the prospect of a twelve-fold share-count increase once 1.85 B Class L shares convert could weigh on long-term valuation metrics (EPS, free float). Governance remains tightly held, limiting activist influence and raising minority-protection concerns. Near-term market impact should be limited by the 2026/2027 lock-ups, but investors need to model substantial dilution in outer years.

TL;DR: Control is entrenched through multi-class shares, proxies and voting pacts—minority voice stays weak.

Daniel Gilbert’s majority voting power is preserved via direct holdings, trust interests, an irrevocable proxy over Jennifer Gilbert’s stake and voting agreements with key executives. The staggered lock-up on Class L shares delays, but does not remove, a large conversion overhang. Combined with the unchanged Registration Rights Agreement, Gilbert can time liquidity events while maintaining control. This entrenchment may limit governance reforms and raises ISS/Glass Lewis red flags, though it provides strategic stability. Overall, the disclosure is material yet expected given prior dual-class history.






If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).






SCHEDULE 13D




Comment for Type of Reporting Person:
(a) On June 30, 2025, Rocket Companies, Inc. ("Rocket") completed the collapse of its "Up-C" structure (the "Up-C Collapse") pursuant to the Transaction Agreement, dated March 9, 2025, by and among Rocket, Rock Holdings Inc. ("RHI"), Eclipse Sub, Inc., Rocket GP, LLC, Daniel Gilbert and RHI II, LLC (the "Transaction Agreement"). Pursuant to the Transaction Agreement, each RHI shareholder, in consideration for its voting common shares of RHI, par value $0.001 per share (the "RHI Shares"), received for each RHI Share 56.54 newly issued shares of Rocket Class L common stock, par value $0.00001 per share (the "Class L Common Stock"), half of which are designated Class L-1 Common Stock, par value $0.00001 per share ("Class L-1 Common Stock"), and half of which are designated Class L-2 Common Stock, par value $0.00001 per share ("Class L-2 Common Stock"). Additionally, pursuant to the Transaction Agreement, Daniel Gilbert contributed and transferred to Rocket his shares of Rocket Class D common stock, par value $0.00001 per share ("Class D Common Stock") and corresponding non-voting common interest units of Rocket Limited Partnership (as successor in interest to Rocket, LLC) ("Rocket LP") and received shares of Class L Common Stock on a one-to-one basis, half of which are designated Class L-1 Common Stock and half of which are designated Class L-2 Common Stock. (b) The Reporting Person's aggregate amount of beneficially owned shares consists of (a) 498,416,138 shares of Class L-1 Common Stock and 498,416,138 shares of Class L-2 Common Stock held directly by the Reporting Person, (b) 70,107,640 shares of Class L-1 Common Stock and 70,107,640 shares of Class L-2 Common Stock held by the Daniel Gilbert Trust #1 u/a/d 8/23/16, a revocable trust for the benefit of the Reporting Person, (c) 157,027,692 shares of Class L-1 Common Stock and 157,027,693 shares of Class L-2 Common Stock held by Jennifer Gilbert, over which the Reporting Person exercises voting power pursuant to an Irrevocable Proxy and Power of Attorney described in Item 6 of this Schedule 13D and (d) 78,493,390 shares of Class L-1 Common Stock and 78,493,391 shares of Class L-2 Common Stock held by various persons, over which the Reporting Person exercises voting power pursuant to Voting Agreements described in Item 6 of this Schedule 13D. (c) Subject to certain limited exceptions as provided in Rocket's certificate of incorporation, (i) holders of Class L-1 Common Stock are prohibited from transferring or otherwise disposing of such shares prior to June 30, 2026, and (ii) holders of Class L-2 Common Stock are prohibited from transferring or otherwise disposing of such shares prior to June 30, 2027. Following June 30, 2026, each share of Class L-1 common stock (i) may be converted at any time, at the option of the holder, into one share of Rocket Class A common stock, par value $0.00001 per share ("Class A Common Stock") and (ii) will automatically convert into one share of Class A Common Stock immediately prior to any transfer of such share, except for certain permitted transfers that are described in Rocket's certificate of incorporation. Following June 30, 2027, each share of Class L-2 Common Stock (i) may be converted at any time, at the option of the holder, into one share of Class A Common Stock and (ii) will automatically convert into one share of Class A Common Stock immediately prior to any transfer of such share, except for certain permitted transfers that are described in Rocket's certificate of incorporation. In addition, upon the later to occur of (A) June 30, 2027 and (B) the date that the outstanding shares of Class L Common Stock no longer represent at least 79% of the total voting power of the issued and outstanding shares of Rocket common stock, all shares of Class L Common Stock will automatically convert to newly issued shares of Class A Common Stock. (d) References to percentage ownership of Class A Common Stock in Row 13 are based on (i) 151,272,632 shares of Class A Common Stock outstanding as of May 2, 2025, as reported by the Issuer in its publicly filed Quarterly Report on Form 10-Q for the quarter ended March 31, 2025, (ii) 1,848,879,455 shares of Class A Common Stock issuable upon conversion of shares of Class L Common Stock and (iii) 103,391,679 shares of Class A Common Stock issued to the stockholders of Redfin Corporation in connection with the acquisition of Redfin Corporation by the Issuer on July 1, 2025, as reported by the Issuer in its publicly filed Current Report on Form 8-K on July 1, 2025.


SCHEDULE 13D




Comment for Type of Reporting Person:
(a) The Reporting Person's aggregate amount of beneficially owned shares consists of 70,107,640 shares of Class L-1 Common Stock and 70,107,640 shares of Class L-2 Common Stock, which the Reporting Person received in connection with Up-C Collapse. (b) Subject to certain limited exceptions as provided in Rocket's certificate of incorporation, (i) holders of Class L-1 Common Stock are prohibited from transferring or otherwise disposing of such shares prior to June 30, 2026, and (ii) holders of Class L-2 Common Stock are prohibited from transferring or otherwise disposing of such shares prior to June 30, 2027. Following June 30, 2026, each share of Class L-1 common stock (i) may be converted at any time, at the option of the holder, into one share of Class A Common Stock and (ii) will automatically convert into one share of Class A Common Stock immediately prior to any transfer of such share, except for certain permitted transfers that are described in Rocket's certificate of incorporation. Following June 30, 2027, each share of Class L-2 Common Stock (i) may be converted at any time, at the option of the holder, into one share of Class A Common Stock and (ii) will automatically convert into one share of Rocket Class A Common Stock immediately prior to any transfer of such share, except for certain permitted transfers that are described in Rocket's certificate of incorporation. In addition, upon the later to occur of (A) June 30, 2027 and (B) the date that the outstanding shares of Class L Common Stock no longer represent at least 79% of the total voting power of the issued and outstanding shares of Rocket common stock, all shares of Class L Common Stock will automatically convert to newly issued shares of Class A Common Stock. (c) References to percentage ownership of Class A Common Stock in Row 13 are based on (i) 151,272,632 shares of Class A Common Stock outstanding as of May 2, 2025, as reported by the Issuer in its publicly filed Quarterly Report on Form 10-Q for the quarter ended March 31, 2025, (ii) 1,848,879,455 shares of Class A Common Stock issuable upon conversion of shares of Class L Common Stock and (iii) 103,391,679 shares of Class A Common Stock issued to the stockholders of Redfin Corporation in connection with the acquisition of Redfin Corporation by the Issuer on July 1, 2025, as reported by the Issuer in its publicly filed Current Report on Form 8-K on July 1, 2025.


SCHEDULE 13D




Comment for Type of Reporting Person:
(a) The Reporting Person's aggregate amount of beneficially owned shares consists of 157,027,693 shares of Class L-1 Common Stock and 157,027,693 shares of Class L-2 Common Stock, which the Reporting Person received in connection with Up-C Collapse. Daniel Gilbert exercises voting power over the shares held by the Reporting Person pursuant to a proxy and irrevocable power of attorney. (b) Subject to certain limited exceptions as provided in Rocket's certificate of incorporation, (i) holders of Class L-1 Common Stock are prohibited from transferring or otherwise disposing of such shares prior to June 30, 2026, and (ii) holders of Class L-2 Common Stock are prohibited from transferring or otherwise disposing of such shares prior to June 30, 2027. Following June 30, 2026, each share of Class L-1 common stock (i) may be converted at any time, at the option of the holder, into one share of Class A Common Stock and (ii) will automatically convert into one share of Class A Common Stock immediately prior to any transfer of such share, except for certain permitted transfers that are described in Rocket's certificate of incorporation. Following June 30, 2027, each share of Class L-2 Common Stock (i) may be converted at any time, at the option of the holder, into one share of Class A Common Stock and (ii) will automatically convert into one share of Class A Common Stock immediately prior to any transfer of such share, except for certain permitted transfers that are described in Rocket's certificate of incorporation. In addition, upon the later to occur of (A) June 30, 2027 and (B) the date that the outstanding shares of Class L Common Stock no longer represent at least 79% of the total voting power of the issued and outstanding shares of Rocket common stock, all shares of Class L Common Stock will automatically convert to newly issued shares of Class A Common Stock. (c) References to percentage ownership of Class A Common Stock in Row 13 are based on (i) 151,272,632 shares of Class A Common Stock outstanding as of May 2, 2025, as reported by the Issuer in its publicly filed Quarterly Report on Form 10-Q for the quarter ended March 31, 2025, (ii) 1,848,879,455 shares of Class A Common Stock issuable upon conversion of shares of Class L Common Stock and (iii) 103,391,679 shares of Class A Common Stock issued to the stockholders of Redfin Corporation in connection with the acquisition of Redfin Corporation by the Issuer on July 1, 2025, as reported by the Issuer in its publicly filed Current Report on Form 8-K on July 1, 2025.


SCHEDULE 13D


Daniel Gilbert
Signature:/s/ Daniel Gilbert
Name/Title:Daniel Gilbert
Date:07/08/2025
Daniel Gilbert Trust #1 u/a/d 8/23/16
Signature:/s/ Daniel Gilbert
Name/Title:Daniel Gilbert
Date:07/08/2025
Jennifer Gilbert
Signature:/s/ Jennifer Gilbert
Name/Title:Jennifer Gilbert
Date:07/08/2025

FAQ

How many Rocket Companies (RKT) shares does Daniel Gilbert now control?

He beneficially owns 1,608,089,722 shares, equal to 76.45 % of the Class A equivalent after full conversion.

When can Class L-1 and Class L-2 shares convert to Class A stock?

Class L-1: after 30 Jun 2026; Class L-2: after 30 Jun 2027 or automatically on transfer, subject to the certificate of incorporation.

What is the dilution risk for existing Rocket Companies shareholders?

Up to 1.85 B Class A shares may be issued upon conversion of Class L stock, enlarging the share count by roughly twelve times the current 151 M Class A shares.

Does Daniel Gilbert retain control after the Up-C collapse?

Yes. With >76 % of voting power and voting agreements with insiders, he can approve or reject any shareholder action.

Are there any registration rights associated with the new shares?

Yes. The Registration Rights Agreement (Aug 5 2020) remains effective, allowing insiders to demand registration of their Class A shares.

What is the significance of the irrevocable proxy from Jennifer Gilbert?

It grants Daniel Gilbert sole voting power over Jennifer Gilbert’s 314 M shares, further consolidating his control.
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