Rockwell officer plans $168K stock sale under plan

Officer in Rockwell Automation, Inc. files a Rule 144 notice to sell 400 shares under a pre-arranged Rule 10b5-1 trading plan.

Rhea-AI Filing Summary

ROCKWELL AUTOMATION, INC (ROK) is the issuer of common stock that Bulho Matheus De A G Viera, an officer, has notified for potential sale under Rule 144. The notice covers 400 shares of common stock held at Charles Schwab, with an aggregate market value of $168,056.00 as of September 2, 2026, to be sold upon a restricted stock lapse on December 9, 2025 as equity compensation.

The seller previously sold 467 shares for $199,390.00 on August 31, 2026. The filing states that the planned sales are being made pursuant to a Rule 10b5-1 trading plan dated May 28, 2026, which is represented as being adopted when the seller lacked material nonpublic information.

Key Figures

Shares to be sold under Rule 144: 400 shares Aggregate market value of shares to be sold: $168,056.00 Shares sold in prior 3 months: 467 shares +3 more

6 metrics

Shares to be sold under Rule 144 400 shares Common stock of Rockwell Automation, Inc. covered by the notice

Aggregate market value of shares to be sold $168,056.00 Value of 400 shares as of September 2, 2026 on NYSE

Shares sold in prior 3 months 467 shares Shares of Rockwell Automation, Inc. sold on August 31, 2026

Aggregate proceeds from prior sale $199,390.00 Aggregate price received for 467 shares sold on August 31, 2026

Restricted stock lapse date December 9, 2025 Date tied to the equity compensation shares to be sold

Rule 10b5-1 trading plan adoption date May 28, 2026 Date of the trading plan governing the planned sales

Key Terms

Rule 144, Rule 10b5-1 trading plan, restricted stock lapse, equity compensation

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Rule 10b5-1 trading plan regulatory

"being sold pursuant to a 10b51 trading plan dated 05 28 2026"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock lapse financial

"Common | 12/09/2025 | Restricted Stock Lapse | Rockwell Automation, Inc"

equity compensation financial

"12/09/2025 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

What does the Form 144 filing disclose for ROCKWELL AUTOMATION, INC (ROK)?

It discloses that officer Bulho Matheus De A G Viera intends to sell 400 shares of Rockwell Automation common stock under Rule 144, with an aggregate market value of $168,056.00 as of September 2, 2026, pursuant to a pre-arranged Rule 10b5-1 trading plan.

How many Rockwell Automation (ROK) shares are covered by this Form 144?

The notice covers 400 shares of Rockwell Automation, Inc. common stock to be sold. These shares are associated with a restricted stock lapse dated December 9, 2025 and are described as arising from equity compensation.

What is the reported market value of the Rockwell Automation (ROK) shares to be sold?

The filing states an aggregate market value of $168,056.00 for the 400 shares of Rockwell Automation common stock covered by the notice, based on pricing information as of September 2, 2026 on the NYSE.

Were there recent sales of Rockwell Automation (ROK) shares by this person?

Yes. The Form 144 reports that Bulho Matheus De A G Viera sold 467 shares of Rockwell Automation, Inc. common stock for an aggregate price of $199,390.00 on August 31, 2026 in the prior three months.

Is the Rockwell Automation (ROK) sale under a Rule 10b5-1 trading plan?

Yes. The remarks state that the shares covered by this notice are being sold pursuant to a Rule 10b5-1 trading plan dated May 28, 2026, which is represented as intended to comply with Rule 10b5-1 regarding lack of material nonpublic information at adoption.

What is the source of the Rockwell Automation (ROK) shares being sold?

The filing identifies the security type as common stock of Rockwell Automation, Inc. and describes the transaction as a restricted stock lapse dated December 9, 2025, categorized under equity compensation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 04:05 PM Accepted by SEC EDGAR 09/02/2026 - 04:04 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002016350
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ROCKWELL AUTOMATION, INC
SEC File Number	001-12383
Address of Issuer	1201 SOUTH 2ND STREET MILWAUKEE WISCONSIN 53204
Phone	414-382-2000
Name of Person for Whose Account the Securities are To Be Sold	Bulho Matheus De A G Viera
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	400	168056.00	111048676	09/02/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	12/09/2025	Restricted Stock Lapse	Rockwell Automation, Inc			400	12/09/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Matheus De A G Viera Bulho 1201 SOUTH 2ND STREET MILWAUKEE WI 53204	ROCKWELL AUTOMATION, INC	08/31/2026	467	199390.00

144: Remarks and Signature

Remarks	The shares covered by this form 144 are being sold pursuant to a 10b51 trading plan dated 05 28 2026 which plan is intended to comply with Rule 10b51 and the representation regarding sellers lack of knowledge of material nonpublic information as of the date of the trading plan.
Date of Notice	09/02/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/28/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Matheus De A G Viera Bulho
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)