STOCK TITAN
  1. Home
  2. Sec-filings
  3. ROK
  4. [Form 4] ROCKWELL AUTOMATION, INC Insider Trading Activity

Rockwell Automation (ROK) CRO reports RSU vesting and stock sales near $403

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Rockwell Automation (ROK) senior vice president and chief revenue officer Scott Genereux reported equity transactions in company stock. On December 4 and 5, 2025, previously granted restricted stock units were converted into 787 and 740 shares of common stock at an exercise price of $0, increasing his directly held shares.

On December 5, he then sold 194 and 88 shares of Rockwell Automation common stock at weighted average prices of $402.6684 and $403.2875, respectively, under a pre-established Rule 10b5-1 trading plan entered into on November 26, 2024 to cover taxes due on vesting. Following these transactions, he directly beneficially owned 3,150 shares of common stock and held additional restricted stock units representing the right to receive common shares in the future.

Positive

  • None.

Negative

  • None.
Insider GENEREUX SCOTT
Role Sr.VP, Chief Revenue Officer
Sold 282 shs ($114K)
Type Security Shares Price Value
Exercise Restricted Stock Units 740 $0.00 --
Exercise Common Stock 740 $0.00 --
Sale Common Stock 194 $402.6684 $78K
Sale Common Stock 88 $403.2875 $35K
Exercise Restricted Stock Units 787 $0.00 --
Exercise Common Stock 787 $0.00 --
Holdings After Transaction: Restricted Stock Units — 1,482 shares (Direct); Common Stock — 3,432 shares (Direct)
Footnotes (1)
  1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2024 to cover taxes due on restricted stock units that vested on 12/4/2025. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $402.19 to $403.12. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $403.2150 to $403.36. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Each restricted stock unit represents a contingent right to receive one share of Rockwell Automation common stock. The restricted stock units vest in three substantially equal annual installments beginning on the date exercisable.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GENEREUX SCOTT
(Last) (First) (Middle)
1201 SOUTH SECOND STREET
(Street)
MILWAUKEE WI 53204
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROCKWELL AUTOMATION, INC [ ROK ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Sr.VP, Chief Revenue Officer
3. Date of Earliest Transaction (Month/Day/Year)
12/04/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/04/2025 M 787 A $0 2,692 D
Common Stock 12/05/2025 M 740 A $0 3,432 D
Common Stock 12/05/2025 S(1) 194 D $402.6684(2) 3,238 D
Common Stock 12/05/2025 S(1) 88 D $403.2875(3) 3,150 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (4) 12/04/2025 M 787 12/04/2024(5) 12/04/2026 Common Stock 787 $0 788 D
Restricted Stock Units (4) 12/05/2025 M 740 12/05/2025(5) 12/05/2027 Common Stock 740 $0 1,482 D
Explanation of Responses:
1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2024 to cover taxes due on restricted stock units that vested on 12/4/2025.
2. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $402.19 to $403.12. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
3. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $403.2150 to $403.36. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
4. Each restricted stock unit represents a contingent right to receive one share of Rockwell Automation common stock.
5. The restricted stock units vest in three substantially equal annual installments beginning on the date exercisable.
Remarks:
Danielle White, Attorney-in-fact for Scott Genereux 12/05/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Rockwell Automation (ROK) report for Scott Genereux?

The filing shows that Scott Genereux, senior vice president and chief revenue officer of Rockwell Automation, had restricted stock units convert into common shares and then sold a portion of those shares on December 4 and 5, 2025.

How many Rockwell Automation (ROK) shares did the executive sell and at what prices?

On December 5, 2025, Scott Genereux sold 194 shares at a weighted average price of $402.6684 and 88 shares at a weighted average price of $403.2875, with actual sale prices ranging from $402.19 to $403.36.

Why were Rockwell Automation (ROK) shares sold under the Rule 10b5-1 plan?

The filing states that the sales were made under a Rule 10b5-1 plan entered into on November 26, 2024 to cover taxes due on restricted stock units that vested on December 4, 2025.

How many Rockwell Automation (ROK) shares does the executive own after these transactions?

After the reported transactions, Scott Genereux directly beneficially owned 3,150 shares of Rockwell Automation common stock.

What happened to the restricted stock units reported by Rockwell Automation (ROK)?

Restricted stock units converted into 787 and 740 shares of Rockwell Automation common stock at an exercise price of $0, and each restricted stock unit represents a contingent right to receive one share of common stock. Some units vest in three substantially equal annual installments starting on their exercisable dates.

Are the Rockwell Automation (ROK) insider sales part of a pre-arranged plan?

Yes. The sales are disclosed as being made pursuant to a Rule 10b5-1 trading plan that was intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).