ROKU insider Form 144 shows option exercise and planned 25,000-share sale

Rhea-AI Filing Summary

Form 144 notice for Roku, Inc. (ROKU) shows a proposed sale of 25,000 common shares through Morgan Stanley Smith Barney LLC on 09/09/2025 with an aggregate market value of $2,484,750. The filing reports the shares were acquired the same day, 09/09/2025, by exercise of stock options and paid for in cash. The issuer's reported shares outstanding are 130,251,569. The filer discloses three prior 10b5-1 sales by THE WOOD REVOCABLE TRUST of 25,000 shares each on 06/10/2025, 07/10/2025 and 08/11/2025 with gross proceeds of $2,006,850, $2,241,062.50 and $2,060,545, respectively. The filing contains standard Rule 144 attestations and a signature block without specific signer or plan-adoption dates included in the visible content.

Positive

• Transaction transparency: Broker, share count, aggregate value and acquisition details are provided
• Planned disposition evidence: Prior 10b5-1 sales show consistent, disclosed selling activity rather than undisclosed ad hoc sales

Negative

• Missing visible signer/plan dates: The provided content does not show a specific signature name or a plan-adoption/instruction date for any 10b5-1 plan
• Limited context: Filing includes no information on the identity of the selling person beyond the trust address and lacks any explanatory remarks about intent

Insights

Securities Compliance Analyst

TL;DR: Routine insider sale paperwork consistent with exercised options and 10b5-1 program; no material new disclosures.

The filing documents a single proposed sale tied directly to option exercise and immediate cash payment, which is typical for insiders monetizing vested equity. The presence of prior 10b5-1 sales by a related trust indicates ongoing planned disposals rather than ad hoc market sales. Key compliance items are present: broker identification, number of shares, aggregate value and statement attesting lack of undisclosed material information. The filing as provided omits an explicit signer name and plan-adoption date in the visible fields, which are necessary for full verification.

Financial Analyst

TL;DR: Small-sized sale relative to outstanding shares; unlikely to be material to Roku's valuation.

25,000 shares represent a tiny fraction of the reported 130,251,569 shares outstanding (~0.019%), and the $2.48 million notional value is modest versus company market capitalization. The transaction stems from option exercise and immediate sale, suggesting liquidity management rather than signaling operational news. Prior monthly 10b5-1 sales of similar size further support a pattern of systematic disposition. No earnings or operational metrics are disclosed in this filing.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	25000	2484750.00	130251569	09/09/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/09/2025	Exercise of Stock Options	Issuer			25000	09/09/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	08/11/2025	25000	2060545.00
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	07/10/2025	25000	2241062.50
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	06/10/2025	25000	2006850.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What securities does the Form 144 for ROKU report for proposed sale?

The filing reports a proposed sale of 25,000 common shares of Roku on 09/09/2025 through Morgan Stanley Smith Barney LLC.

How much are the 25,000 ROKU shares worth per the filing?

The aggregate market value is shown as $2,484,750 for the 25,000 shares in this notice.

How were the shares acquired according to the Form 144?

The shares were acquired on 09/09/2025 by exercise of stock options, with payment in cash.

Has the filer sold similar ROKU shares recently?

Yes; the filing lists three prior 10b5-1 sales by THE WOOD REVOCABLE TRUST of 25,000 shares each on 06/10/2025, 07/10/2025, and 08/11/2025 with gross proceeds of $2,006,850, $2,241,062.50, and $2,060,545 respectively.

What portion of Roku's outstanding shares does this proposed sale represent?

The filing reports 130,251,569 shares outstanding; the 25,000-share sale is approximately 0.019% of that total.