Roku (ROKU) CFO & COO Dan Jedda sells 3,000 shares under 10b5-1 plan

Rhea-AI Filing Summary

Roku, Inc. officer Dan Jedda, who serves as CFO & COO, reported selling 3,000 shares of Class A common stock on January 15, 2026. The shares were sold at a price of $107.56 per share in an open market transaction coded "S" for sale. The filing notes that the shares were sold pursuant to Mr. Jedda's Rule 10b5-1 trading plan, which is a pre-arranged plan for buying or selling stock. After this transaction, Mr. Jedda beneficially owns 87,267 shares of Roku Class A common stock directly.

Insider Trade Summary

Net Seller: 3,000 shares

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 3,000 shs ($323K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	3,000	$107.56	$323K

Holdings After Transaction: Class A Common Stock — 87,267 shares (Direct)

Footnotes (1)

1. F1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

FAQ

What insider transaction did Roku (ROKU) report for Dan Jedda?

Roku reported that Dan Jedda, its CFO & COO, sold 3,000 shares of Class A common stock on January 15, 2026 in a transaction coded as a sale.

At what price were the Roku shares sold in Dan Jeddas Form 4 filing?

The 3,000 Roku Class A shares were sold at a price of $107.56 per share, as disclosed in the Form 4.

Was the Roku CFOs stock sale made under a Rule 10b5-1 trading plan?

Yes. The filing explains that the shares were sold pursuant to Mr. Jedda's Rule 10b5-1 plan, which is a pre-arranged trading plan for equity transactions.

How many Roku shares does Dan Jedda hold after this reported sale?

Following the sale, Dan Jedda beneficially owns 87,267 shares of Roku Class A common stock, held in direct ownership.

What is Dan Jeddas role at Roku mentioned in the Form 4?

In the Form 4, Dan Jedda is identified as an officer of Roku, serving as the companys CFO & COO.

Is this Roku Form 4 filed for one or multiple reporting persons?

The document indicates that the Form 4 is filed by one reporting person, namely Dan Jedda.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 01/15/2026 - 06:54 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	01/15/2026		S		3,000(1)	D	$107.56	87,267	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	01/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.