Roku, Inc. (ROKU) president sells 10,719 shares in 10b5-1 plan trade
Rhea-AI Filing Summary
Roku, Inc. reported that Gilbert Fuchsberg, President, Subscriptions, sold 10,719 shares of Class A Common Stock at $150.00 per share on August 6, 2026. The sale occurred in an open-market or private transaction under a Rule 10b5-1 trading plan, leaving 40,380 shares held directly.
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Insider Trade Summary 10b5-1
Net Seller: 10,719 shares
Net Sell
1 txn
Insider
Fuchsberg Gilbert
Role
President, Subscriptions
Sold
10,719 shs ($1.61M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1 | 10,719 | $150.00 | $1.61M |
Holdings After Transaction:
Class A Common Stock — 40,380 shares (Direct)
Footnotes (1)
- F1. Shares sold pursuant to Mr. Fuchsberg's 10b5-1 plan.
Key Figures
Shares sold: 10,719 shares
Sale price: $150.00 per share
Shares owned after sale: 40,380 shares
+2 more
5 metrics
Shares sold
10,719 shares
Class A Common Stock sold on August 6, 2026
Sale price
$150.00 per share
Price for the 10,719 Class A shares sold
Shares owned after sale
40,380 shares
Directly held Class A Common Stock following the transaction
Net shares sold
10,719 shares
Net sell volume across all reported transactions
Number of sell transactions
1
Single reported sale of non-derivative securities
Key Terms
Rule 10b5-1 plan, Sale in open market or private transaction, Class A Common Stock
3 terms
Rule 10b5-1 plan financial
"Shares sold pursuant to Mr. Fuchsberg's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Sale in open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Roku (ROKU) executive Gilbert Fuchsberg report?
Gilbert Fuchsberg, Roku’s President, Subscriptions, reported selling 10,719 shares of Class A Common Stock at $150.00 per share on August 6, 2026. The sale was executed as an open-market or private transaction under a pre-arranged Rule 10b5-1 trading plan.
Was Gilbert Fuchsberg’s Roku (ROKU) stock sale made under a Rule 10b5-1 plan?
Yes. The filing states that the sold shares were disposed of pursuant to Mr. Fuchsberg’s 10b5-1 plan. It also affirms at the form level that the reported transaction occurred under a Rule 10b5-1 pre-arranged trading plan, which schedules trades in advance.
Was the Roku (ROKU) Form 4 transaction a purchase or a sale?
The Form 4 reports a sale of Roku Class A Common Stock by Gilbert Fuchsberg. The transaction code is “S,” described as a sale in an open-market or private transaction, with 10,719 shares disposed of at a price of $150.00 per share.
What type of security did Gilbert Fuchsberg trade in this Roku (ROKU) Form 4?
Gilbert Fuchsberg traded Class A Common Stock of Roku. The reported transaction is non-derivative, meaning it involved actual common shares rather than options or other derivative securities, and it reduced his directly held share count to 40,380 shares.