Roku CFO Dan Jedda sells $1.1M in shares

Roku’s CFO and COO Dan Jedda executed a Rule 10b5-1 planned sale of 7,000 shares and continues to hold 74,811 Roku shares directly.

Rhea-AI Filing Summary

ROKU, INC (ROKU) reported that its Chief Financial Officer and Chief Operating Officer, Dan Jedda, sold Class A common shares on September 15, 2026, under a Rule 10b5-1 trading plan. He sold 7,000 shares at an average price of $156.81 and now directly holds 74,811 shares.

Insider Trade Summary 10b5-1

Net Seller: 7,000 shares

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 7,000 shs ($1.10M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1	7,000	$156.81	$1.10M

Holdings After Transaction: Class A Common Stock — 74,811 shares (Direct)

Footnotes (1)

1. F1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

Key Figures

Shares sold: 7,000 shares Sale price per share: $156.81 per share Aggregate sale value: $1,097,670 +2 more

5 metrics

Shares sold 7,000 shares Sale of Roku Class A common stock on September 15, 2026

Sale price per share $156.81 per share Average price for the 7,000 Roku shares sold

Aggregate sale value $1,097,670 7,000 shares sold at $156.81 per share

Shares held after transaction 74,811 shares Direct holdings of Dan Jedda following the sale

Number of sale transactions reported 1 transaction Single non-derivative sale of Class A common stock

Key Terms

Rule 10b5-1 plan, open market or private transaction

2 terms

Rule 10b5-1 plan regulatory

"Shares sold pursuant to Mr. Jedda's 10b5-1 plan."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

open market or private transaction regulatory

"Reported as a sale in an open market or private transaction."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Roku (ROKU) report for Dan Jedda?

Roku reported that Dan Jedda, its CFO and COO, sold 7,000 shares of Class A common stock on September 15, 2026 in a reported sale categorized as an open market or private transaction.

At what price were the Roku (ROKU) shares sold by Dan Jedda?

Dan Jedda’s reported sale of Roku Class A common stock was executed at an average price of $156.81 per share, according to the Form 4 disclosure.

How many Roku (ROKU) shares does Dan Jedda hold after this transaction?

After the reported sale, Dan Jedda directly holds 74,811 shares of Roku Class A common stock, as stated in the filing.

What was the total reported value of Dan Jedda’s Roku (ROKU) share sale?

Based on 7,000 shares sold at an average price of $156.81 per share, the reported sale represents an aggregate value of approximately $1,097,670.

Was Dan Jedda’s Roku (ROKU) share sale under a Rule 10b5-1 plan?

Yes. The filing notes that the shares were sold pursuant to Dan Jedda’s Rule 10b5-1 plan, and the document-level affirmation indicates transactions under such a trading plan.

What type of security did Dan Jedda sell in Roku (ROKU)?

Dan Jedda sold Class A common stock of Roku, as identified in the Form 4 transaction details.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/16/2026 - 06:01 PM Accepted by SEC EDGAR 09/16/2026 - 06:01 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE CALIFORNIA 95110

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/15/2026		S		7,000(1)	D	$156.81	74,811	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	09/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)