Roku director Neil D. Hunt sells 2,000 shares
The three sales were made under a 10b5-1 plan, at weighted-average prices from $155.85 to $157.75 per share.
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Form Type
4
Rhea-AI Filing Summary
ROKU, Inc. director Neil D. Hunt exercised options for 4,000 Class B shares at $8.82 per share on November 2, 2026; the option was fully vested. He also converted 2,000 Class B shares into 2,000 Class A shares and sold 2,000 Class A shares in three transactions under his 10b5-1 plan. Weighted-average sale prices were $155.85 for 1,594 shares, $157.02 for 171 shares, and $157.75 for 235 shares. His option position following the exercise was 31,333 options.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
7 txns
Insider
HUNT NEIL D
Role
Director
Sold
2,000 shs ($312K)
Approx. gross sale proceeds
$312K
Share of Position Sold
17.2%
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) F6 | 4,000 | $0.00 | $0.00 |
| Exercise | Class B Common Stock F1 | 4,000 | $0.00 | $0.00 |
| Conversion | Class B Common Stock F1 | 2,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 2,000 | -- | -- |
| Sale | Class A Common Stock F2, F3 | 1,594 | $155.85 | $248K |
| Sale | Class A Common Stock F2, F4 | 171 | $157.02 | $27K |
| Sale | Class A Common Stock F2, F5 | 235 | $157.75 | $37K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 31,333 contracts (Direct);
Class B Common Stock — 54,000 contracts (Direct);
Class A Common Stock — 9,629 shares (Direct)
Holdings Before and After:
Employee Stock Option (right to buy), 35,333 to 31,333 contracts (Direct);
Class B Common Stock, 52,000 to 54,000 contracts (Direct);
Class A Common Stock, 9,629 to 9,629 shares (Direct)
Other Insiders: 3 other insiders reported open-market sales of this stock in the 30 days up to this filing.
Footnotes (6)
- F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
- F2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $155.36 to $156.33 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.37 to $157.27 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.44 to $158.15 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. This option is fully vested.
Key Figures
Options exercised: 4,000 options
Exercise price: $8.82 per share
Class B shares converted: 2,000 shares
+5 more
8 metrics
Options exercised
4,000 options
Exercised for Class B shares on November 2, 2026
Exercise price
$8.82 per share
Exercise of Employee Stock Option (right to buy)
Class B shares converted
2,000 shares
Converted into 2,000 Class A shares on November 2, 2026
Class A shares sold
2,000 shares
Across three sales on November 2, 2026
Weighted average sale price
$155.85 per share
1,594 Class A shares
Weighted average sale price
$157.02 per share
171 Class A shares
Weighted average sale price
$157.75 per share
235 Class A shares
Option position after exercise
31,333 options
Following the November 2, 2026 transaction
Key Terms
10b5-1 plan, weighted average price, fully vested
3 terms
10b5-1 plan regulatory
"Shares sold pursuant to Mr. Hunt's 10b5-1 plan."
A 10b5-1 plan is a pre-arranged strategy that allows company insiders to buy or sell their shares at predetermined times and prices, even while they are aware of confidential information. It acts like a scheduled appointment for trading, helping ensure transactions happen transparently and legally, which can reassure investors that trades are not based on insider knowledge.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
fully vested financial
"This option is fully vested."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How many options did Neil D. Hunt have after the ROKU exercise?
The option position following the exercise was 31,333 options. The exercised option was fully vested and had an expiration date of August 8, 2027.
AI-generated analysis. How Rhea-AI works. Not financial advice.
