Roku director plans $313K stock sale from option exercise

ROKU, Inc. (ROKU) received a Form 144 notice indicating that director Neil Hunt plans to sell 2,000 shares of common stock, expected to be acquired through a stock option exercise on 09/01/2026, with sales through Merrill Lynch on the Nasdaq.

Rhea-AI Filing Summary

ROKU, Inc. (ROKU) received a Form 144 notice indicating that director Neil Hunt plans to sell 2,000 shares of common stock, expected to be acquired through a stock option exercise on 09/01/2026, with sales through Merrill Lynch on the Nasdaq. The filing also reports that Hunt sold 2,000 shares on 07/01/2026 for $281,306.99 and another 2,000 shares on 08/03/2026 for $292,505.07. The planned 2,000-share transaction is associated with a total value of $312,602.88.

Key Figures

Planned shares to be sold: 2,000 shares of common stock Planned transaction value: $312,602.88 Shares sold on 07/01/2026: 2,000 shares +3 more

6 metrics

Planned shares to be sold 2,000 shares of common stock Planned sale tied to stock option exercise on 09/01/2026

Planned transaction value $312,602.88 Total value associated with 2,000 shares in the new Form 144 notice

Shares sold on 07/01/2026 2,000 shares Reported sale of ROKU common stock on 07/01/2026

Proceeds on 07/01/2026 sale $281,306.99 Consideration for 2,000 shares sold on 07/01/2026

Shares sold on 08/03/2026 2,000 shares Reported sale of ROKU common stock on 08/03/2026

Proceeds on 08/03/2026 sale $292,505.07 Consideration for 2,000 shares sold on 08/03/2026

Key Terms

Form 144, Rule 144, Stock Option Exercise

3 terms

Form 144 regulatory

"144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Stock Option Exercise financial

"Common | 09/01/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ROKU report in this Form 144?

The notice reports that director Neil Hunt plans to sell 2,000 shares of ROKU common stock, to be acquired via a stock option exercise on 09/01/2026. The intended transaction is associated with a total value of $312,602.88.

How many ROKU (ROKU) shares has Neil Hunt sold recently?

Neil Hunt reported sales of 2,000 shares of ROKU common stock on 07/01/2026 and another 2,000 shares on 08/03/2026, for total reported consideration of $281,306.99 and $292,505.07, respectively.

What is the planned sale value of Neil Hunt’s new ROKU shares?

The Form 144 indicates that the planned sale of 2,000 ROKU shares is tied to a total value of $312,602.88. These shares are to be acquired through a stock option exercise on 09/01/2026 before any sale.

Which broker is handling Neil Hunt’s planned ROKU stock sale?

The planned sale of 2,000 ROKU shares is listed with Merrill Lynch, located at 555 California Street, Suite 1800, San Francisco, California. The shares are expected to be sold on the Nasdaq market on or after 09/01/2026.

What is the relationship of Neil Hunt to ROKU (ROKU)?

Neil Hunt is identified in the filing as a director of ROKU, Inc. The Form 144 covers sales and planned sales of ROKU common stock for his account, including shares from a planned stock option exercise on 09/01/2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 04:20 PM EDT Accepted by SEC EDGAR 09/01/2026 - 04:20 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001393571
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ROKU, Inc.
SEC File Number	001-38211
Address of Issuer	1173 Coleman Avenue San Jose CALIFORNIA 95110
Phone	408-556-9040
Name of Person for Whose Account the Securities are To Be Sold	Neil Hunt
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Merrill Lynch 555 California Street Suite 1800 San Francisco CA 94104	2000	312602.88	132050905	09/01/2026	Nasdaq

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/01/2026	Stock Option Exercise	Issuer			2000	09/01/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Neil Hunt 1173 Coleman Avenue San Jose CA 95110	Common	08/03/2026	2000	292505.07
Neil Hunt 1173 Coleman Avenue San Jose CA 95110	Common	07/01/2026	2000	281306.99

144: Remarks and Signature

Remarks
Date of Notice	09/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Neil Hunt
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)