ROKU Form 144: Option Exercise Sale of 25,000 Shares Planned

Rhea-AI Filing Summary

ROKU, Inc. notice of a proposed sale under Rule 144 shows a holder plans to sell 25,000 common shares through Morgan Stanley Smith Barney LLC on 10/10/2025 at an aggregate market value of $2,428,500. The filer reports acquiring the shares on 10/10/2025 by exercise of stock options and paying in cash. The filing lists total outstanding shares of 130,251,569, which provides context for the size of the sale relative to the company’s float.

The notice also discloses related sales by a trust in the prior three months: four 25,000-share transactions between 08/11/2025 and 09/18/2025 with gross proceeds ranging from $2,060,545 to $2,500,000. The signer certifies no undisclosed material adverse information and references Rule 10b5-1 planning language where applicable.

Positive

• Sale arises from option exercise, indicating lawful liquidity rather than forced disposition
• Transaction size is small relative to 130,251,569 outstanding shares

Negative

• Multiple recent trust sales (four 25,000-share transactions) could add incremental near-term supply
• No plan adoption date disclosed in the filing for Rule 10b5-1 reliance

Insights

Securities Transactions Analyst

Planned sale is modest in size and stems from option exercise; prior trust sales show consistent liquidity events.

The filing records a single proposed sale of 25,000 common shares on 10/10/2025 via Morgan Stanley Smith Barney LLC, acquired the same day through an exercise of stock options with payment in cash. Given the issuer's stated 130,251,569 shares outstanding, this transaction represents a small fraction of the total share count.

Related trust sales in the prior three months show repeated 25,000-share dispositions, indicating ongoing liquidity by related parties. Monitor short-term share supply impacts around the listed dates and any disclosures clarifying whether these sales follow a 10b5-1 plan; the filing references Rule 10b5-1 timing but does not provide a plan adoption date.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	25000	2428500.00	130251569	10/10/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/10/2025	Exercise of Stock Options	Issuer			25000	10/10/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	09/18/2025	25000	2500000.00
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	09/10/2025	25000	2360905.00
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	09/09/2025	25000	2500000.00
10b5-1 Sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017 1173 Coleman Avenue San Jose CA 95110	Common	08/11/2025	25000	2060545.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the ROKU Form 144 report?

It reports a proposed sale of 25,000 common shares on 10/10/2025 via Morgan Stanley Smith Barney LLC with aggregate market value $2,428,500.

How were the shares being sold acquired according to the filing?

The filing states the 25,000 shares were acquired on 10/10/2025 by exercise of stock options with cash payment.

Has the filer sold Roku shares recently?

Yes. The filing lists four sales by a related trust of 25,000 shares each between 08/11/2025 and 09/18/2025, with gross proceeds between $2,060,545 and $2,500,000.

What fraction of Roku's shares does this proposed sale represent?

The filing shows 130,251,569 shares outstanding; the 25,000-share sale is a small fraction of that total.

Does the filing show a Rule 10b5-1 plan adoption date?

No specific plan adoption date is provided; the filing references Rule 10b5-1 language but does not state an adoption date.