Roku (NASDAQ: ROKU) CFO & COO sells 7,000 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ROKU, INC executive Jedda Dan, the company’s CFO & COO, reported an open-market sale of 7,000 shares of Class A Common Stock at an average price of $122.56 per share. The transaction was executed pursuant to Mr. Jedda’s Rule 10b5-1 trading plan and is described as an open-market sale.

After this sale, Mr. Jedda directly holds 71,115 shares of Roku Class A Common Stock. The filing does not show any accompanying option exercises or derivative positions, indicating this was a straightforward stock sale under a pre-arranged plan.

Insider Trade Summary 10b5-1

Net Seller: 7,000 shares ($857,920)

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 7,000 shs ($858K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	7,000	$122.56	$858K

Holdings After Transaction: Class A Common Stock — 71,115 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 7,000 shares Sale price: $122.56 per share Shares held after sale: 71,115 shares +1 more

4 metrics

Shares sold 7,000 shares Open-market sale of Class A Common Stock

Sale price $122.56 per share Average price for the 7,000 shares sold

Shares held after sale 71,115 shares Direct holdings following the reported transaction

Transaction code S Sale in open market or private transaction

Key Terms

Rule 10b5-1, Form 4, Class A Common Stock, open-market sale

4 terms

Rule 10b5-1 regulatory

"Shares sold pursuant to Mr. Jedda's 10b5-1 plan."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Class A Common Stock financial

"security_title": "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 Insider Transactions: What Each Field Means →

05/18/2026 - 05:58 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last)

(First)

(Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE

CALIFORNIA

95110

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	05/15/2026		S		7,000⁽¹⁾	D	$122.56	71,115	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Roku (ROKU) report for Jedda Dan?

Roku reported that CFO & COO Jedda Dan sold 7,000 shares of Class A Common Stock. The shares were sold in an open-market transaction at an average price of $122.56 per share, according to the Form 4 insider trading report.

At what price did Roku’s CFO & COO sell Class A shares?

Jedda Dan sold 7,000 Roku Class A Common shares at an average price of $122.56. This price reflects the per-share consideration received in the open-market sale disclosed in the Form 4 insider transaction filing for Roku.

How many Roku (ROKU) shares does Jedda Dan hold after the sale?

Following the sale, Jedda Dan directly holds 71,115 Roku Class A Common shares. This post-transaction holding is reported in the Form 4 and reflects his remaining direct ownership after the 7,000-share open-market sale.

Was the Roku (ROKU) insider sale made under a Rule 10b5-1 plan?

Yes. A footnote states the 7,000 Roku shares were sold pursuant to Mr. Jedda’s Rule 10b5-1 trading plan. Such pre-arranged plans allow executives to schedule trades in advance to reduce concerns about trading on nonpublic information.

What type of transaction did Roku’s insider filing describe?

The filing describes an open-market sale of Roku Class A Common Stock by CFO & COO Jedda Dan. It uses transaction code “S,” indicating a sale in the open market or a private transaction, with no derivative exercises reported in this Form 4.