Form 4: ROKU officer reports 3,000-share sale; 80,420 remaining

Rhea-AI Filing Summary

Roku, Inc. (ROKU) Form 4: The company’s CFO & COO reported a sale of Class A Common Stock. On 10/15/2025, the reporting person sold 3,000 shares at $95.82 per share under a Rule 10b5-1 trading plan.

Following the transaction, the filer beneficially owns 80,420 shares, held directly. The filing indicates it was made by one reporting person.

Insider Trade Summary

Net Seller: 3,000 shares

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 3,000 shs ($287K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	3,000	$95.82	$287K

Holdings After Transaction: Class A Common Stock — 80,420 shares (Direct)

Footnotes (1)

1. F1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

FAQ

What insider transaction did ROKU report on Form 4?

A sale of 3,000 Class A shares at $95.82 on 10/15/2025 by the CFO & COO.

Was the ROKU trade under a Rule 10b5-1 plan?

Yes. The filing notes the shares were sold pursuant to a Rule 10b5-1 plan.

How many ROKU shares does the insider hold after the sale?

The reporting person beneficially owns 80,420 shares after the transaction.

What is the ownership form of the remaining ROKU shares?

The shares are held directly.

Who filed the Form 4 for ROKU?

It was filed by one reporting person, identified as an officer serving as CFO & COO.

Which security class was involved in the ROKU transaction?

Class A Common Stock.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 10/16/2025 - 12:00 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

3. Date of Earliest Transaction (Month/Day/Year)
10/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/15/2025		S		3,000(1)	D	$95.82	80,420	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	10/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.