Was Dan Jedda’s Roku (ROKU) share sale under a Rule 10b5-1 plan?

Yes. The filing notes that the shares were sold pursuant to Mr. Jedda's Rule 10b5-1 plan. Such plans allow pre-scheduled trades, which reduces the significance of trade timing as a signal of management’s short-term outlook.

Roku (NASDAQ: ROKU) CFO & COO sells 7,000 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ROKU, INC CFO & COO Dan Jedda sold shares of the company in a planned transaction. On June 15, 2026, he executed an open-market sale of 7,000 shares of Roku Class A Common Stock at $143.87 per share.

These shares were sold pursuant to Mr. Jedda's Rule 10b5-1 trading plan, indicating the sale was pre-arranged rather than timed discretionarily. After the transaction, he continues to directly hold 79,963 Roku shares, keeping a substantial equity stake in the company.

Insider Trade Summary 10b5-1

Net Seller: 7,000 shares ($1,007,090)

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 7,000 shs ($1.01M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	7,000	$143.87	$1.01M

Holdings After Transaction: Class A Common Stock — 79,963 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 7,000 shares Sale price per share: $143.87 per share Shares held after transaction: 79,963 shares

3 metrics

Shares sold 7,000 shares Open-market sale of Roku Class A Common Stock

Sale price per share $143.87 per share Price for the 7,000-share open-market sale on June 15, 2026

Shares held after transaction 79,963 shares Direct Roku holdings by Dan Jedda after the sale

Key Terms

Rule 10b5-1, open-market sale, Class A Common Stock

3 terms

Rule 10b5-1 regulatory

"Shares sold pursuant to Mr. Jedda's 10b5-1 plan."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"security_title: Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

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Form 4 Insider Transactions: What Each Field Means →

06/16/2026 - 05:57 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last)

(First)

(Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE

CALIFORNIA

95110

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	06/15/2026		S		7,000⁽¹⁾	D	$143.87	79,963	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	06/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Roku (ROKU) report for Dan Jedda?

Roku reported that CFO & COO Dan Jedda sold 7,000 shares of Class A Common Stock. The sale was an open-market transaction executed under a Rule 10b5-1 trading plan, indicating it was pre-scheduled rather than a discretionary market-timed trade.

How many Roku (ROKU) shares did Dan Jedda sell and at what price?

Dan Jedda sold 7,000 Roku Class A Common Stock shares at $143.87 per share. This was recorded as an open-market sale transaction and disclosed in the Form 4 insider trading report filed for Roku.

How many Roku (ROKU) shares does Dan Jedda hold after this sale?

After the sale, Dan Jedda directly holds 79,963 Roku shares. This holding reflects his remaining equity position as reported in the Form 4, following the 7,000-share open-market sale on June 15, 2026.

What type of security did Dan Jedda sell in the Roku (ROKU) Form 4?

He sold Roku Class A Common Stock, a non-derivative security. The transaction was coded as an open-market or private sale, rather than an option exercise, gift, or derivative-related transaction, according to the Form 4 details.