Roku, Inc. (ROKU) CFO Dan Jedda pre-plans 7,000-share sale

Rhea-AI Filing Summary

Roku, Inc. executive Dan Jedda, the company’s CFO & COO, completed an open-market sale of 7,000 shares of Class A Common Stock on July 15, 2026 at $141.90 per share. The sale was executed under a 10b5-1 trading plan and leaves him holding 72,963 shares directly.

Insider Trade Summary 10b5-1

Net Seller: 7,000 shares ($993,300)

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 7,000 shs ($993K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	7,000	$141.90	$993K

Holdings After Transaction: Class A Common Stock — 72,963 shares (Direct)

Footnotes (1)

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Key Figures

Shares sold: 7,000 shares Sale price per share: $141.90 per share Shares held after transaction: 72,963 shares +1 more

4 metrics

Shares sold 7,000 shares Open-market sale of Roku Class A Common Stock on July 15, 2026

Sale price per share $141.90 per share Average price received for the 7,000 shares sold

Shares held after transaction 72,963 shares Direct Roku Class A holdings by Dan Jedda after the reported sale

Net shares sold 7,000 shares Net-sell shares across all transactions in this insider report

Key Terms

10b5-1 plan, open-market sale, Class A Common Stock

3 terms

10b5-1 plan regulatory

"Shares sold pursuant to Mr. Jedda's 10b5-1 plan."

A 10b5-1 plan is a pre-arranged strategy that allows company insiders to buy or sell their shares at predetermined times and prices, even while they are aware of confidential information. It acts like a scheduled appointment for trading, helping ensure transactions happen transparently and legally, which can reassure investors that trades are not based on insider knowledge.

open-market sale financial

"Transaction is characterized as an open-market sale of shares."

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"The security title is specified as Class A Common Stock."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/16/2026 - 06:48 PM Accepted by SEC EDGAR 07/16/2026 - 06:48 PM Learn about SEC filing dates

FAQ

What insider stock transaction did Roku (ROKU) CFO Dan Jedda report?

Dan Jedda, Roku’s CFO & COO, reported an open-market sale of 7,000 Class A shares at $141.90 per share on July 15, 2026. The transaction was executed under a pre-arranged 10b5-1 trading plan and reflects routine portfolio activity.

How many Roku (ROKU) shares does Dan Jedda hold after this sale?

Following the reported transaction, Dan Jedda directly holds 72,963 shares of Roku Class A Common Stock. This figure reflects his position after selling 7,000 shares in an open-market transaction carried out under a 10b5-1 trading plan on July 15, 2026.

At what price did Roku (ROKU) CFO Dan Jedda sell his shares?

Dan Jedda sold 7,000 Roku shares at an average price of $141.90 per share. The transaction involved Class A Common Stock and was structured as an open-market sale pursuant to a 10b5-1 trading plan, indicating it was pre-scheduled rather than discretionary.

Was Roku (ROKU) CFO Dan Jedda’s share sale under a 10b5-1 plan?

Yes. The footnote states the shares were sold pursuant to Mr. Jedda’s 10b5-1 plan. Such plans pre-arrange trade timing and size, meaning this 7,000-share sale at $141.90 per share was scheduled in advance rather than timed opportunistically.

What type of security did Dan Jedda trade in this Roku (ROKU) transaction?

The transaction involved Class A Common Stock of Roku, Inc. Dan Jedda sold 7,000 shares in an open-market trade at $141.90 per share, leaving him with 72,963 Class A shares directly owned after completion of the scheduled sale.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE CALIFORNIA 95110

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/15/2026		S		7,000(1)	D	$141.9	72,963	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	07/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)