Roku (ROKU) media president sells 20,538 shares after option exercise
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ROKU, INC President, Roku Media Charles Collier reported a pre-planned option exercise and share sale. He exercised employee stock options to acquire 20,538 shares of Class A Common Stock at an exercise price of $49.59 per share.
On the same date, he sold 20,538 shares in open-market transactions at weighted average prices around $142 to $143 per share, pursuant to a Rule 10b5-1 trading plan. The filing characterizes these as routine derivative exercises and related sales rather than discretionary open-market purchases.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 20,538 shares ($2,926,798)
Net Sell
8 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
20,538 shs ($2.93M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 10,269 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 10,269 | $0.00 | -- |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock | 9,043 | $142.45 | $1.29M |
| Sale | Class A Common Stock | 1,226 | $142.96 | $175K |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock | 9,043 | $142.44 | $1.29M |
| Sale | Class A Common Stock | 1,226 | $142.96 | $175K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 92,421 shares (Direct, null);
Class A Common Stock — 25,469 shares (Direct, null)
Footnotes (1)
- Shares sold pursuant to Mr. Collier's 10b5-1 plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.84 to $142.83 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.86 to $142.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.84 to $142.83 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.86 to $142.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
Key Figures
Shares sold: 20,538 shares
Option shares exercised: 20,538 shares
Option exercise price: $49.59 per share
+3 more
6 metrics
Shares sold
20,538 shares
Total Class A shares sold in open-market transactions
Option shares exercised
20,538 shares
Employee stock options converted into Class A Common Stock
Option exercise price
$49.59 per share
Exercise price for employee stock options
Sale price range (group 1)
$141.84–$142.83 per share
Weighted-average sale price range for one set of transactions
Sale price range (group 2)
$142.86–$142.98 per share
Weighted-average sale price range for another set of transactions
Net share direction
20,538 net shares sold
transactionSummary netBuySellShares marked as net-sell
Key Terms
Rule 10b5-1 plan, weighted average price, Employee Stock Option (right to buy), open-market sale, +1 more
5 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Collier's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Employee Stock Option (right to buy) financial
"security_title: "Employee Stock Option (right to buy)""
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Exercise or conversion of derivative security regulatory
"transaction_code_description: "Exercise or conversion of derivative security""
FAQ
What insider transactions did Roku (ROKU) executive Charles Collier report?
Charles Collier reported exercising employee stock options and selling an equal number of Roku Class A shares. The transactions combined an option exercise with open-market sales, all completed on the same date and disclosed in a single Form 4 filing.
What was the exercise price of Charles Collier’s Roku stock options?
The employee stock options Collier exercised had an exercise price of $49.59 per share. Exercising these options allowed him to acquire Roku Class A shares at that fixed price before selling the acquired shares in separate open-market transactions.