Roku executive sells 554 shares under trading plan

ROKU, INC executive Matthew C. Banks, the company’s VP and Chief Accounting Officer, reported an open-market sale of Class A common stock.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Form Type

Rhea-AI Filing Summary

ROKU, INC executive Matthew C. Banks, the company’s VP and Chief Accounting Officer, reported an open-market sale of Class A common stock. He sold 554 shares at a price of $138.88 per share in a single transaction conducted under a pre-arranged Rule 10b5-1 trading plan. Following this sale, Banks directly owns 7,171 shares of Roku Class A common stock, indicating he retains the majority of his reported holdings after this planned transaction.

Insider Trade Summary 10b5-1

Net Seller: 554 shares

Net Sell 1 txn

Insider Banks Matthew C.

Role VP, CAO

Sold 554 shs ($77K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	554	$138.88	$77K

Holdings After Transaction: Class A Common Stock — 7,171 shares (Direct)

Footnotes (1)

F1. Shares sold pursuant to Mr. Banks' 10b5-1 plan.

Key Figures

Shares sold: 554 shares Sale price per share: $138.88 per share Shares held after sale: 7,171 shares +1 more

4 metrics

Shares sold 554 shares Open-market sale of Class A Common Stock

Sale price per share $138.88 per share Price for the 554 shares sold

Shares held after sale 7,171 shares Direct holdings following the transaction

Net shares sold 554 shares Net selling activity in this Form 4

Key Terms

Class A Common Stock, open-market sale, Rule 10b5-1

3 terms

Class A Common Stock financial

"security_title: "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Rule 10b5-1 regulatory

"Shares sold pursuant to Mr. Banks' 10b5-1 plan."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Roku (ROKU) disclose for Matthew C. Banks?

Roku disclosed that VP and Chief Accounting Officer Matthew C. Banks sold 554 shares of Class A common stock. The shares were sold in an open-market transaction at $138.88 per share under a pre-arranged Rule 10b5-1 trading plan.

How many Roku (ROKU) shares did Matthew C. Banks sell and at what price?

Matthew C. Banks sold 554 shares of Roku Class A common stock at $138.88 per share. This was an open-market sale reported on Form 4 and executed pursuant to his Rule 10b5-1 trading plan.

How many Roku (ROKU) shares does Matthew C. Banks hold after the reported sale?

After the reported transaction, Matthew C. Banks directly holds 7,171 shares of Roku Class A common stock. This indicates he sold only a portion of his reported holdings while retaining a remaining ownership stake in the company.

Was the Roku (ROKU) insider sale by Matthew C. Banks under a Rule 10b5-1 plan?

Yes. The filing notes that the 554 Roku shares sold by Matthew C. Banks were transacted pursuant to his Rule 10b5-1 trading plan. Such plans are pre-arranged instructions that schedule trades in advance to help manage potential insider trading concerns.

What role does Matthew C. Banks hold at Roku (ROKU) in this Form 4 filing?

In this Form 4, Matthew C. Banks is identified as an officer of Roku, serving as Vice President and Chief Accounting Officer. The reported transaction reflects his personal direct holdings of Roku Class A common stock after the sale.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Accepted by SEC EDGAR 07/02/2026 - 06:10 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Banks Matthew C.

(Last)

(First)

(Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE

CALIFORNIA

95110

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	VP, CAO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	07/01/2026		S		554⁽¹⁾	D	$138.88	7,171	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares sold pursuant to Mr. Banks' 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	07/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR