Roku Form 144: Insider Sale Notices for Common Stock

Roku submitted a Form 144 notice reporting proposed sales of Common Stock by an insider.

Rhea-AI Filing Summary

Roku submitted a Form 144 notice reporting proposed sales of Common Stock by an insider. The filing lists multiple proposed dispositions tied to stock option exercises and cash sales, with example transactions showing share blocks such as 205,807 shares and dollar amounts like $23,667,805.00. The sales are reported as issuer-related option exercises and cash settlements.

Insights

Equity Compliance Specialist

Form 144 reports proposed insider sales following option exercises and cash settlements.

The notice lists proposed dispositions of Common Stock, some identified as resulting from a Stock Option Exercise with cash settlement. Listed entries include sizeable single-line quantities and dollar values that reflect the gross proceeds of specific blocks.

These are regulatory sale notices required for broker processing; actual sale timing depends on broker execution and compliance with transfer restrictions. Subsequent filings will show completed transactions.

Key Figures

Example shares reported: 205,807 shares Example proceeds: $23,667,805.00 Other reported share blocks: 205,821 shares +2 more

5 metrics

Example shares reported 205,807 shares Reported line item in the filing

Example proceeds $23,667,805.00 Dollar amount paired with 205,807-share line

Other reported share blocks 205,821 shares Reported on 04/08/2026 line

Other proceeds $21,611,205.00 Dollar amount paired with 205,821-share line

Smaller reported sale 3,431 shares Reported on 04/16/2026 line

Key Terms

Form 144, Stock Option Exercise, Issuer

3 terms

Form 144 regulatory

"Form 144 notice reporting proposed sale of securities"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Stock Option Exercise financial

"Entry labeled 'Stock Option Exercise' with cash settlement"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

Issuer financial

"Row indicating the transaction type as 'ISSUER' for the exercise"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Roku's Form 144 filing mean?

A Form 144 notifies the SEC and broker-dealers of an insider's intent to sell securities. The filing lists proposed sales tied to stock option exercises and cash settlements, with specific share counts and dollar values disclosed for broker processing.

Who is the reporting person in the Roku Form 144?

The filing identifies Charles Collier as the reporting person. The record shows his address and multiple proposed disposition entries with share counts and corresponding proceeds reported on specific dates.

How many shares are shown in the largest line item on the filing?

The largest single line item in the excerpt shows 205,807 shares. That row is paired with a reported dollar figure of $23,667,805.00, indicating the gross proceeds tied to that reported block.

Does Form 144 mean the shares have already been sold?

No. Form 144 is a notice of proposed sale; it does not itself confirm completion. The filing lists intended dispositions and related proceeds, but actual sale execution and settlement occur later and may be reported in subsequent filings.

Are the reported sales linked to option exercises?

Yes. The excerpt includes an entry labeled Stock Option Exercise and identifies cash settlement methods. Several rows reference option-related dispositions on specific dates.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/06/2026 - 04:09 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001951665
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ROKU, INC.
SEC File Number	001-38211
Address of Issuer	1173 Coleman Avenue San Jose CALIFORNIA 95110
Phone	408-556-9040
Name of Person for Whose Account the Securities are To Be Sold	CHARLES COLLIER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	20538	2926758.45	131029521	07/06/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/06/2026	Stock Option Exercise	ISSUER			20538	07/06/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	06/04/2026	20537	2565865.03
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	06/02/2026	7067	899346.42
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	05/04/2026	20538	2551423.42
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	04/17/2026	205807	23667805.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	04/16/2026	3431	377993.27
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	04/08/2026	205821	21611205.00

144: Remarks and Signature

Remarks
Date of Notice	07/06/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/25/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Charles Collier
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)