Roku (NASDAQ: ROKU) media chief sells 205,821 shares after major option exercise
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Roku, Inc. President, Roku Media Charles Collier reported a large exercise-and-sell transaction in Roku Class A common stock. He exercised employee stock options covering an aggregate of 205,821 shares at strike prices ranging from $49.59 to $103.54 per share, then sold 205,821 shares at $105.00 per share in an open-market transaction executed under a Rule 10b5-1 trading plan. After these transactions, he holds 11,131 Roku shares directly and an additional 600 shares indirectly through the Charles D. Collier Revocable Trust.
Positive
- None.
Negative
- None.
Insights
Collier exercised options on 205,821 Roku shares and sold them at $105 under a pre-set 10b5-1 plan.
The filing shows Charles Collier, President, Roku Media, exercised employee stock options covering 205,821 shares of Roku Class A common stock across multiple grants. Strike prices span from $49.59 to $103.54 per share, indicating long-dated, compensation-related awards being converted into common stock.
On the same day, he sold 205,821 shares at $105.00 per share in an open-market transaction. A footnote states the sale occurred pursuant to a Rule 10b5-1 trading plan, meaning the trades were pre-scheduled rather than opportunistic. Following the activity, he retains 11,131 shares directly and 600 shares indirectly via the Charles D. Collier Revocable Trust.
Insider Trade Summary 10b5-1
Net Seller: 205,821 shares ($21,611,205)
Net Sell
52 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
205,821 shs ($21.61M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 177,139 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,332 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,150 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,117 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 846 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,184 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,269 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,457 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 898 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,295 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,007 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,415 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,466 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,009 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 974 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,375 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,071 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,241 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 983 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,169 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,201 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 845 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,544 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 1,339 | $0.00 | -- |
| Exercise | Class A Common Stock | 177,139 | $49.59 | $8.78M |
| Exercise | Class A Common Stock | 1,332 | $65.71 | $88K |
| Exercise | Class A Common Stock | 1,150 | $65.22 | $75K |
| Exercise | Class A Common Stock | 1,117 | $67.18 | $75K |
| Exercise | Class A Common Stock | 846 | $88.65 | $75K |
| Exercise | Class A Common Stock | 1,184 | $63.35 | $75K |
| Exercise | Class A Common Stock | 1,269 | $59.13 | $75K |
| Exercise | Class A Common Stock | 1,457 | $60.05 | $87K |
| Exercise | Class A Common Stock | 898 | $97.49 | $88K |
| Exercise | Class A Common Stock | 1,295 | $57.94 | $75K |
| Exercise | Class A Common Stock | 1,007 | $74.49 | $75K |
| Exercise | Class A Common Stock | 1,415 | $53.03 | $75K |
| Exercise | Class A Common Stock | 1,466 | $59.70 | $88K |
| Exercise | Class A Common Stock | 1,009 | $74.34 | $75K |
| Exercise | Class A Common Stock | 974 | $77.05 | $75K |
| Exercise | Class A Common Stock | 1,375 | $63.64 | $88K |
| Exercise | Class A Common Stock | 1,071 | $81.72 | $88K |
| Exercise | Class A Common Stock | 1,241 | $70.50 | $87K |
| Exercise | Class A Common Stock | 983 | $89.00 | $87K |
| Exercise | Class A Common Stock | 1,169 | $64.19 | $75K |
| Exercise | Class A Common Stock | 1,201 | $62.47 | $75K |
| Exercise | Class A Common Stock | 845 | $103.54 | $87K |
| Exercise | Class A Common Stock | 1,544 | $56.68 | $88K |
| Exercise | Class A Common Stock | 1,495 | $58.55 | $88K |
| Exercise | Class A Common Stock | 1,339 | $65.34 | $87K |
| Sale | Class A Common Stock | 205,821 | $105.00 | $21.61M |
| holding | Class A Common Stock | -- | -- | -- |
| Exercise | Employee Stock Option (right to buy) | 1,495 | $0.00 | -- |
Holdings After Transaction:
Employee Stock Option (right to buy) — 320,903 shares (Direct);
Class A Common Stock — 188,270 shares (Direct);
Class A Common Stock — 600 shares (Indirect, Charles D. Collier Revocable Trust)
Footnotes (1)
- Shares sold pursuant to Mr. Collier's 10b5-1 plan. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022. This stock option is fully vested.
Key Figures
Shares sold: 205,821 shares at $105.00
Options exercised: 205,821 underlying shares
Strike price range: $49.59–$103.54 per share
+2 more
5 metrics
Shares sold
205,821 shares at $105.00
Class A Common Stock open-market sale on April 8, 2026
Options exercised
205,821 underlying shares
Aggregate across 25 employee stock option grants on April 8, 2026
Strike price range
$49.59–$103.54 per share
Exercise prices for employee stock options converted on April 8, 2026
Direct holdings after
11,131 shares
Roku Class A Common Stock directly owned after transactions
Indirect holdings after
600 shares
Held via Charles D. Collier Revocable Trust after transactions
Key Terms
Employee Stock Option (right to buy), Rule 10b5-1 plan, Sale in open market or private transaction
3 terms
Employee Stock Option (right to buy) financial
"The security title is listed as "Employee Stock Option (right to buy)"."
Rule 10b5-1 plan financial
"A footnote states, "Shares sold pursuant to Mr. Collier's 10b5-1 plan.""
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Sale in open market or private transaction financial
"The transaction code description notes a "Sale in open market or private transaction"."
FAQ
What did Roku (ROKU) executive Charles Collier report in this Form 4 filing?
Charles Collier, President, Roku Media, reported exercising employee stock options covering 205,821 Roku Class A shares and then selling 205,821 shares at $105.00 per share. The transactions convert compensation-related options into stock and cash, while leaving him with 11,131 shares directly and 600 indirectly.
What types of securities did Charles Collier exercise before selling Roku (ROKU) stock?
He exercised multiple employee stock options, described as “Employee Stock Option (right to buy)” awards. These options converted into 205,821 Roku Class A common shares at strike prices ranging from $49.59 to $103.54 per share, which were then sold in the open market at $105.00 per share.