ROKU President Charles Collier Discloses $305K Pre-Planned Share Sale

Rhea-AI Filing Summary

Form 4 Overview: Roku, Inc.

Transaction details: Collier sold 3,590 shares at an execution price of $85.00 per share, generating gross proceeds of roughly $305,150. The sale was made under a pre-arranged Rule 10b5-1 trading plan, indicating the transaction was scheduled in advance and designed to comply with insider-trading regulations.

Post-transaction holdings: After the sale, Collier directly owns 7,380 shares and indirectly holds 600 shares through the Charles D. Collier Revocable Trust, for a combined beneficial ownership of 7,980 shares.

Materiality considerations: No derivative securities were reported, and no additional acquisitions or exercises were disclosed. The filing contains no indication of broader strategic changes, earnings data, or other corporate developments. While insider selling can sometimes signal reduced confidence, the modest size of this disposition and its execution under a 10b5-1 plan generally limits negative interpretation.

Key takeaway: The filing represents a routine insider sale with limited apparent impact on Roku’s fundamental outlook. Investors may monitor subsequent filings to see if selling activity continues or accelerates.

Positive

• None.

Negative

• Insider sale of 3,590 shares could be perceived as a slight negative signal, though size and 10b5-1 context mitigate material impact.

Insights

Securities Analyst

TL;DR – Minor, pre-planned insider sale; unlikely to shift Roku valuation.

The 3,590-share sale equals roughly US $0.3 million at the disclosed price, an immaterial fraction of Roku’s daily trading volume and market capitalization. Because the trade was executed under a Rule 10b5-1 plan, it should not be interpreted as opportunistic. Post-sale direct ownership of 7,380 shares still aligns the executive with shareholder interests. I view the disclosure as neutral for the stock.

Corporate Governance Expert

TL;DR – Compliant filing, no governance red flags.

The form is timely, includes power-of-attorney exhibits, and clearly cites the 10b5-1 plan, satisfying Section 16(a) requirements. The modest sale does not materially affect control or signal governance concerns. Investors should note that ongoing transparency via Form 4s supports good governance practices.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Collier Charles

(Last) (First) (Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, Roku Media

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/17/2025		S		3,590(1)	D	$85	7,380	D
Class A Common Stock								600	I	Charles D. Collier Revocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.

Remarks:

Exhibit 24.1 - Power of Attorney and Exhibit 24.2 - Power of Attorney

	/s/ Renee Strandness, attorney-in-fact	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Roku (ROKU) shares did Charles Collier sell on 17 June 2025?

He sold 3,590 Class A common shares at $85.00 per share.

What is Charles Collier’s remaining Roku share ownership after the sale?

Collier directly owns 7,380 shares and indirectly holds 600 shares via trust, totaling 7,980 shares.

Was the Roku insider sale conducted under a 10b5-1 plan?

Yes. The filing states the shares were sold pursuant to Mr. Collier’s Rule 10b5-1 trading plan.

Did the Form 4 disclose any derivative security transactions for Roku?

No. Table II shows no derivative securities were acquired or disposed of.

Does this insider sale suggest negative sentiment toward Roku’s stock?

The sale is relatively small and pre-planned, so it carries limited negative implication; context is neutral overall.