Were the ROKU share sales under a 10b5-1 plan?

Yes. The filing states the shares were sold pursuant to Mr. Hunt's 10b5‑1 plan.

Roku director sells 2,000 shares at $105–$108 under 10b5-1

Q: What insider transaction did ROKU report on this Form 4?

A director converted 2,000 Class B shares into Class A and sold 2,000 Class A shares in multiple trades on 11/05/2025.

Q: At what prices were the ROKU shares sold?

Weighted average prices were $105.29, $106.16, $107.21, and $107.96, each reflecting multiple trades within stated ranges.

Q: How many ROKU shares does the director own after the transactions?

The director directly owned 7,782 Class A shares following the reported transactions.

Q: Did the director exercise any options?

Yes. An option (Code M) for 4,000 shares was exercised at an exercise price of $8.82.

Q: What is the convertibility of ROKU Class B shares?

Each Class B share is convertible into one Class A share at the holder’s option and under specified automatic conversion conditions.

Roku, Inc. (ROKU) director reported Form 4 activity on 11/05/2025.

Filing Impact

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Filing Sentiment

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Rhea-AI Filing Summary

Roku, Inc. (ROKU) director reported Form 4 activity on 11/05/2025. The filing shows a conversion of 2,000 Class B shares into Class A, followed by open‑market sales of 2,000 Class A shares made under a Rule 10b5‑1 trading plan.

Sales occurred in four tranches: 337 shares at a weighted average $105.29, 880 at $106.16, 279 at $107.21, and 504 at $107.96. After these transactions, the director directly owned 7,782 Class A shares. The filing also reports an option exercise (Code M) for 4,000 shares at an exercise price of $8.82 and notes Class B convertibility into Class A on a one‑for‑one basis.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 8 txns

Insider HUNT NEIL D

Role Director

Sold 2,000 shs ($213K)

Approx. gross sale proceeds $213K

Approx. exercise cost $71K

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (right to buy)	4,000	$8.82	$35K
Exercise	Class B Common Stock	4,000	$8.82	$35K
Conversion	Class B Common Stock	2,000	$0.00	$0.00
Conversion	Class A Common Stock	2,000	$0.00	$0.00
Sale	Class A Common Stock	337	$105.29	$35K
Sale	Class A Common Stock	880	$106.16	$93K
Sale	Class A Common Stock	279	$107.21	$30K
Sale	Class A Common Stock	504	$107.96	$54K

Holdings After Transaction: Employee Stock Option (right to buy) — 79,333 contracts (Direct); Class B Common Stock — 6,000 contracts (Direct); Class A Common Stock — 7,782 shares (Direct)

Footnotes (7)

F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
F2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.
F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.67 to $105.66 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.67 to $106.66 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.67 to $107.63 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.67 to $108.63 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7. This option is fully vested.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ROKU report on this Form 4?

A director converted 2,000 Class B shares into Class A and sold 2,000 Class A shares in multiple trades on 11/05/2025.

At what prices were the ROKU shares sold?

Weighted average prices were $105.29, $106.16, $107.21, and $107.96, each reflecting multiple trades within stated ranges.

How many ROKU shares does the director own after the transactions?

The director directly owned 7,782 Class A shares following the reported transactions.

Did the director exercise any options?

Yes. An option (Code M) for 4,000 shares was exercised at an exercise price of $8.82.

What is the convertibility of ROKU Class B shares?

Each Class B share is convertible into one Class A share at the holder’s option and under specified automatic conversion conditions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 11/06/2025 - 07:57 PM EST

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HUNT NEIL D

(Last)

(First)

(Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE

95110

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
11/05/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	11/05/2025		C		2,000⁽¹⁾	A	⁽¹⁾	9,782	D
Class A Common Stock	11/05/2025		S		337⁽²⁾	D	$105.29⁽³⁾	9,445	D
Class A Common Stock	11/05/2025		S		880⁽²⁾	D	$106.16⁽⁴⁾	8,565	D
Class A Common Stock	11/05/2025		S		279⁽²⁾	D	$107.21⁽⁵⁾	8,286	D
Class A Common Stock	11/05/2025		S		504⁽²⁾	D	$107.96⁽⁶⁾	7,782	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (right to buy)	$8.82	11/05/2025		M			4,000	⁽⁷⁾	08/08/2027	Class B Common Stock	4,000	$8.82	79,333	D
Class B Common Stock	$8.82	11/05/2025		M		4,000		⁽¹⁾	08/08/2027	Class B Common Stock	4,000	$8.82	4,000	D
Class B Common Stock	$0.00	11/05/2025		C			2,000	⁽¹⁾	⁽¹⁾	Class B Common Stock	2,000	⁽¹⁾	2,000	D

Explanation of Responses:

1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.

2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.67 to $105.66 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.67 to $106.66 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.67 to $107.63 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.67 to $108.63 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

7. This option is fully vested.

Remarks:

Exhibit 24.1 - Power of Attorney and Exhibit 24.2 - Power of Attorney

	/s/ Renee Strandness, attorney-in-fact	11/06/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR