ROKU Insider Sale: Jedda Dan Disposes 3,000 Shares Under 10b5-1 Plan

Rhea-AI Filing Summary

Jedda Dan, CFO & COO of Roku, Inc. (ROKU), reported a sale of 3,000 shares of Class A common stock on 09/15/2025 at a reported price of $94.52 per share. The filing states the shares were sold pursuant to Mr. Jedda's 10b5-1 trading plan. After the reported transaction, Mr. Jedda beneficially owned 83,420 shares, held directly. The Form 4 was signed by attorney-in-fact Renee Strandness on 09/17/2025. No derivative transactions or other securities classes are reported in this filing.

Positive

• Transaction executed under a 10b5-1 plan, indicating pre-planned and compliant insider trading
• Timely and complete disclosure including transaction date, price, and post-transaction beneficial ownership
• Significant continuing ownership with 83,420 shares remaining direct, showing retention of stake

Negative

• Insider sale may be interpreted negatively by some investors despite being under a 10b5-1 plan
• Materiality unclear because the filing does not state total outstanding shares or percentage ownership

Insights

Financial Analyst

TL;DR Insider sold a modest block under a pre-established 10b5-1 plan; appears routine and not an unusual liquidity event.

The sale of 3,000 shares at $94.52 represents a defined, single event executed under a 10b5-1 plan, which typically signals pre-planned liquidity rather than a reaction to nonpublic information. The remaining direct holding of 83,420 shares indicates continued meaningful ownership. Without additional context on total outstanding shares or recent patterns of insider activity, the transaction alone provides limited information about the company's fundamentals.

Corporate Governance Expert

TL;DR Use of a 10b5-1 plan and attorney-in-fact signature suggests compliance with insider-trading controls and proper documentation.

The Form 4 discloses the transaction date, price, and that the sale was executed under a 10b5-1 plan, which aligns with best practices for predictable insider disposals. The filing is timely and includes an attorney-in-fact signature, indicating procedural oversight. From a governance perspective, this is a standard disclosure and does not by itself imply governance concerns.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/15/2025		S		3,000(1)	D	$94.52	83,420	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What did ROKU insider Jedda Dan sell?

Jedda Dan sold 3,000 Class A shares on 09/15/2025 at $94.52 per share, per the Form 4.

Was the sale by ROKU CFO part of a 10b5-1 plan?

Yes. The Form 4 explicitly states the shares were sold pursuant to Mr. Jedda's 10b5-1 plan.

How many ROKU shares does Jedda Dan own after the sale?

Following the reported transaction, Mr. Jedda beneficially owns 83,420 shares, held directly.

Who signed the Form 4 for this ROKU filing?

The form was signed by attorney-in-fact Renee Strandness on 09/17/2025.

Does this Form 4 report any options or derivative transactions for ROKU?

No. Table II shows no derivative securities reported; only the Class A common stock sale is disclosed.