Were Mai Fyfield’s Roku (ROKU) share sales discretionary or tax-related?

The 832 Roku shares associated with code S were sold by the issuer to meet Mai Fyfield’s tax withholding obligations from an RSU vesting. This is a tax-driven disposition mechanism rather than an open-market sale reflecting a discretionary investment decision.

Roku (ROKU) director Mai Fyfield logs RSU vesting, tax share sale and new option, RSU grants

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Roku director Mai Fyfield reported several equity compensation moves in Class A common stock. She exercised 1,847 Restricted Stock Units (RSUs), converting them into shares, and 832 shares were sold by the issuer at $119.64 per share to cover her tax withholding obligations in connection with a prior RSU vesting. After these transactions, she directly holds 5,389 shares of Roku Class A common stock.

Fyfield also received new equity awards: a grant of 1,745 stock options with an exercise price of $119.64 per share that vest in monthly installments and expire on June 10, 2036, and a grant of 1,027 RSUs that vest in a single installment tied to the next annual shareholder meeting or the first anniversary of the grant date.

Insider Trade Summary

Net Seller: 832 shares ($99,540)

Net Sell 5 txns

Insider Fyfield Mai

Role null

Sold 832 shs ($100K)

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Unit	1,847	$0.00	--
Grant/Award	Restricted Stock Unit	1,027	$0.00	--
Grant/Award	Stock Options (right to buy)	1,745	$0.00	--
Exercise	Class A Common Stock	1,847	$0.00	--
Sale	Class A Common Stock	832	$119.64	$100K

Holdings After Transaction: Restricted Stock Unit — 0 shares (Direct, null); Stock Options (right to buy) — 1,745 shares (Direct, null); Class A Common Stock — 6,221 shares (Direct, null)

Footnotes (1)

These shares were sold by the Issuer to meet the tax withholding obligations of the reporting person in connection with the vesting of an RSU award that was granted on June 11, 2026. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. This RSU was granted on June 11, 2025 and vests in one installment on the earlier of the next annual meeting of the Issuer's stockholders or the first anniversary of the grant date. This RSU was granted on June 11, 2026 and vests in one installment on the earlier of the next annual meeting of the Issuer's stockholders or the first anniversary of the grant date. This option vests in 12 substantially equal monthly installments beginning on the one month anniversary of the grant date, provided that, to the extent the option is not vested on the date of the next annual meeting of the Issuer's stockholders following the grant date, the option will vest in full on the date of such annual meeting.

Key Figures

Shares sold for tax withholding: 832 shares at $119.64 RSUs exercised into shares: 1,847 shares Common shares held after transactions: 5,389 shares +2 more

5 metrics

Shares sold for tax withholding 832 shares at $119.64 Issuer sale to cover RSU-related tax obligations on June 11, 2026

RSUs exercised into shares 1,847 shares RSU exercise on June 11, 2026 converting into Class A common

Common shares held after transactions 5,389 shares Direct Roku Class A holdings following the reported transactions

New stock option grant 1,745 options at $119.64 Options vest monthly and expire on June 10, 2036

New RSU grant 1,027 RSUs RSUs vest in one installment tied to next annual meeting or first anniversary

Key Terms

Restricted Stock Unit, Stock Options (right to buy), tax withholding obligations, Class A Common Stock, +1 more

5 terms

Restricted Stock Unit financial

"This RSU was granted on June 11, 2026 and vests in one installment"

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

Stock Options (right to buy) financial

"This option vests in 12 substantially equal monthly installments"

tax withholding obligations financial

"These shares were sold by the Issuer to meet the tax withholding obligations"

Class A Common Stock financial

"Each RSU represents a contingent right to receive one share of Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

annual meeting of the Issuer's stockholders financial

"vests in one installment on the earlier of the next annual meeting of the Issuer's stockholders"

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Form 4 Insider Transactions: What Each Field Means →

06/12/2026 - 09:14 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fyfield Mai

(Last)

(First)

(Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE

CALIFORNIA

95110

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	06/11/2026		M		1,847	A	$0	6,221	D
Class A Common Stock	06/11/2026		S		832⁽¹⁾	D	$119.64	5,389	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Unit	⁽²⁾	06/11/2026		M			1,847	06/11/2026	⁽³⁾	Class A Common Stock	1,847	$0	0	D
Restricted Stock Unit	⁽²⁾	06/11/2026		A		1,027		⁽⁴⁾	⁽⁴⁾	Class A Common Stock	1,027	$0	1,027	D
Stock Options (right to buy)	$119.64	06/11/2026		A		1,745		⁽⁵⁾	06/10/2036	Class A Common Stock	1,745	$0	1,745	D

Explanation of Responses:

1. These shares were sold by the Issuer to meet the tax withholding obligations of the reporting person in connection with the vesting of an RSU award that was granted on June 11, 2026.

2. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.

3. This RSU was granted on June 11, 2025 and vests in one installment on the earlier of the next annual meeting of the Issuer's stockholders or the first anniversary of the grant date.

4. This RSU was granted on June 11, 2026 and vests in one installment on the earlier of the next annual meeting of the Issuer's stockholders or the first anniversary of the grant date.

5. This option vests in 12 substantially equal monthly installments beginning on the one month anniversary of the grant date, provided that, to the extent the option is not vested on the date of the next annual meeting of the Issuer's stockholders following the grant date, the option will vest in full on the date of such annual meeting.

Remarks:

Exhibit 24.1 - Power of Attorney and Exhibit 24.2 - Power of Attorney

	/s/ Renee Strandness, attorney-in-fact	06/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Roku (ROKU) director Mai Fyfield report?

Mai Fyfield exercised 1,847 RSUs into Roku Class A shares and 832 shares were sold by the issuer to cover related tax withholding obligations. She also received new grants of 1,745 stock options and 1,027 RSUs as equity compensation.

How many Roku (ROKU) shares does Mai Fyfield hold after these transactions?

After the reported transactions, Mai Fyfield directly holds 5,389 shares of Roku Class A common stock. This reflects RSU vesting and tax-related share sales, as well as the net impact of her new equity compensation awards disclosed in the filing.

What new stock options did Mai Fyfield receive from Roku (ROKU)?

Mai Fyfield received 1,745 stock options to buy Roku Class A shares at $119.64 per share. These options vest in 12 substantially equal monthly installments and, if unvested earlier, fully vest at the next annual shareholder meeting before expiring on June 10, 2036.

What new RSU awards did Mai Fyfield receive from Roku (ROKU)?

She received a new grant of 1,027 Restricted Stock Units, each representing one Roku Class A share. This RSU award vests in a single installment on the earlier of the next annual meeting of shareholders or the first anniversary of the June 11, 2026 grant date.

How were Mai Fyfield’s previously granted Roku (ROKU) RSUs treated in this filing?

An earlier RSU grant from June 11, 2025 vested in one installment, leading to the exercise of 1,847 RSUs into Class A shares. The filing notes that these RSUs converted into shares, and part of the resulting tax obligation was satisfied through issuer-facilitated share sales.