Vanguard Reports 10% Ownership of Roku (ROKU) on Schedule 13G/A

Rhea-AI Filing Summary

The filing is a Schedule 13G/A by The Vanguard Group reporting beneficial ownership of 13,028,648 shares of Roku Inc common stock, representing 10% of the class. Vanguard reports 0 shares of sole voting power and 784,663 shares of shared voting power, 12,078,987 shares of sole dispositive power and 949,661 shares of shared dispositive power. The filing states the securities are held in the ordinary course of business and not for the purpose of changing or influencing control. The filing lists Vanguard s Malvern, PA address and is signed by Ashley Grim, Head of Global Fund Administration.

Positive

• Material disclosure of 10% beneficial ownership provides transparency to the market
• Detailed breakdown of sole and shared voting and dispositive powers enhances clarity for investors

Negative

• None.

Insights

Investment Adviser

TL;DR: Vanguard reports a 10% beneficial stake in Roku, disclosed as held in the ordinary course of business.

As a large investment adviser, Vanguard discloses both voting and dispositive powers across client accounts. The filing shows substantial dispositive power (12.08 million shares) with limited sole voting authority, indicating control of investment decisions rather than direct unilateral voting control. The certification that holdings are not intended to influence control is standard for 13G filings by passive or investment-adviser filers.

Corporate Governance Specialist

TL;DR: A 10% stake is material for disclosure but the filer asserts no intent to change control.

From a governance perspective, a 10% disclosed position merits monitoring because it meets the threshold that can draw attention from other investors and the issuer. However, the filing classifies the position under rules consistent with passive or investment-adviser ownership and includes the customary certification that the position is not held to influence control. No additional governance actions or group affiliations are reported.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 7)

Roku Inc

(Name of Issuer)

Common Stock

(Title of Class of Securities)

77543R102

(CUSIP Number)

08/29/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 77543R102

1

Names of Reporting Persons

The Vanguard Group

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

PENNSYLVANIA

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 784,663.00
7	Sole Dispositive Power 12,078,987.00
8	Shared Dispositive Power 949,661.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

13,028,648.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

10 %

12

Type of Reporting Person (See Instructions)

IA

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Roku Inc
(b)	Address of issuer's principal executive offices: 1155 COLEMAN AVE, SAN JOSE, CA, 95110
Item 2.
(a)	Name of person filing: The Vanguard Group
(b)	Address or principal business office or, if none, residence: 100 Vanguard Blvd., Malvern, PA 19355
(c)	Citizenship: PA
(d)	Title of class of securities: Common Stock
(e)	CUSIP No.: 77543R102
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 13028648
(b)	Percent of class: 10 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 0
	(ii) Shared power to vote or to direct the vote: 784663
	(iii) Sole power to dispose or to direct the disposition of: 12078987
	(iv) Shared power to dispose or to direct the disposition of: 949661
Item 5.	Ownership of 5 Percent or Less of a Class.
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required. The Vanguard Group, Inc.'s clients, including investment companies registered under the Investment Company Act of 1940 and other managed accounts, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the securities reported herein. No one other person's interest in the securities reported herein is more than 5%.
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

The Vanguard Group

Signature:	Ashley Grim
Name/Title:	Head of Global Fund Administration
Date:	09/08/2025

FAQ

How many Roku (ROKU) shares does The Vanguard Group report owning?

The Vanguard Group reports beneficial ownership of 13,028,648 shares of Roku common stock.

What percentage of Roku does Vanguard report owning in this Schedule 13G/A?

Vanguard reports ownership equal to 10% of the class of Roku common stock.

How much voting power does Vanguard report for Roku shares?

Vanguard reports 0 shares of sole voting power and 784,663 shares of shared voting power.

Who signed the Schedule 13G/A for Vanguard and when?

The filing is signed by Ashley Grim, Head of Global Fund Administration, with a signature date of 09/08/2025.

Does the filing state Vanguard intends to influence control of Roku?

No. The filing certifies the securities are held in the ordinary course of business and were not acquired to change or influence control.