STOCK TITAN

Rush Enterprises Inc (RUSHA) CFO exercises options, sells 22,500 shares

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Rush Enterprises Inc. officer Steven L. Keller, CFO & Treasurer, exercised stock options covering 1,822 and 20,678 shares of Class A Common Stock at a $15.06 exercise price on July 30–31, 2026, then sold the same 22,500 shares at weighted-average prices of $81.1187 and $80.7262, with individual trades between $81.00–$81.3731 and $80.50–$80.86.

Positive

  • None.

Negative

  • None.
Insider Keller Steven L
Role CFO & Treasurer
Sold 22,500 shs ($1.82M)
Approx. gross sale proceeds $1.82M
Approx. exercise cost $339K
Approx. pre-tax spread $1.48M
Type Security Shares Price Value
Exercise Option (right to buy) F3 20,678 $0.00 $0.00
Exercise Class A Common Stock 20,678 $15.06 $311K
Sale Class A Common Stock F2 20,678 $80.7262 $1.67M
Exercise Option (right to buy) F3 1,822 $0.00 $0.00
Exercise Class A Common Stock 1,822 $15.06 $27K
Sale Class A Common Stock F1 1,822 $81.1187 $148K
Holdings After Transaction: Option (right to buy) — 0 shares (Direct); Class A Common Stock — 84,373.52 shares (Direct)
Footnotes (3)
  1. F1. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.00 to $81.3731. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
  2. F2. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.50 to $80.86. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
  3. F3. Options may be exercised in increments of 1/3 on each anniversary of the grant date beginning on the third anniversary of the grant date. The grant date is ten years prior to the expiration date.
Shares sold July 30, 2026 1822 shares Class A Common Stock sold in open-market transactions at weighted-average price
Weighted-average sale price July 30, 2026 $81.1187 per share Sales executed in multiple trades between $81.00 and $81.3731
Shares sold July 31, 2026 20678 shares Class A Common Stock sold in open-market transactions at weighted-average price
Weighted-average sale price July 31, 2026 $80.7262 per share Sales executed in multiple trades between $80.50 and $80.86
Total shares exercised and sold 22500 shares Options exercised and resulting Class A Common Stock sold across July 30–31, 2026
Option exercise price $15.0600 per share Exercise or conversion price for options into Class A Common Stock
Option expiration date 2027-03-15 Expiration date of the reported Option (right to buy)
Option (right to buy) financial
"security_title: "Option (right to buy)" with underlying Class A Common Stock"
Class A Common Stock financial
"underlying_security_title: "Class A Common Stock" in option and sale entries"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
weighted average price financial
"This price is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative security financial
"transaction_code_description: "Exercise or conversion of derivative security""
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transactions did RUSHA CFO Steven L. Keller report?

Steven L. Keller, CFO & Treasurer of Rush Enterprises Inc. (RUSHA), reported exercising options for 22,500 shares of Class A Common Stock on July 30–31, 2026, and selling all 22,500 shares in open-market transactions immediately after the exercises.

How many Rush Enterprises (RUSHA) shares did the CFO sell and at what prices?

Keller sold 22,500 shares of Rush Enterprises Class A Common Stock. On July 30, 1,822 shares sold at a weighted-average price of $81.1187; on July 31, 20,678 shares sold at a weighted-average price of $80.7262, across multiple trade prices each day.

What was the option exercise price in the RUSHA CFO’s Form 4 transactions?

The reported stock options had an exercise price of $15.06 per share. Keller exercised options for 1,822 shares on July 30, 2026, and 20,678 shares on July 31, 2026, receiving Class A Common Stock before selling those shares in open-market transactions.

Were the RUSHA CFO’s July 2026 sales made in multiple trades?

Yes. Each reported per-share sale price is a weighted average price. Footnotes state the July 30 trades ranged from $81.00 to $81.3731, and the July 31 trades ranged from $80.50 to $80.86, with full trade details available on request.

What do the option terms look like in the RUSHA CFO’s reported transactions?

The options exercised by Keller are described as “Option (right to buy)” for Class A Common Stock at a $15.06 exercise price, expiring on March 15, 2027. A footnote indicates they may be exercised in one-third increments beginning on the third anniversary of the grant date.

Were the RUSHA CFO’s trades reported as under a Rule 10b5-1 plan?

The filing’s Rule 10b5-1 checkbox is not marked, and the footnotes do not reference a trading plan. The report therefore does not characterize these July 30–31, 2026 transactions as being executed pursuant to a pre-arranged Rule 10b5-1 trading plan.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Keller Steven L

(Last)(First)(Middle)
555 IH 35 SOUTH, SUITE 500

(Street)
NEW BRAUNFELS TEXAS 78130

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
RUSH ENTERPRISES INC \TX\ [ RUSHA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CFO & Treasurer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/30/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/30/2026M1,822A$15.0686,195.52D
Class A Common Stock07/30/2026S1,822D$81.1187(1)84,373.52D
Class A Common Stock07/31/2026M20,678A$15.06105,051.52D
Class A Common Stock07/31/2026S20,678D$80.7262(2)84,373.52D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Option (right to buy)$15.0607/30/2026M1,822 (3)03/15/2027Class A Common Stock1,822$020,678D
Option (right to buy)$15.0607/31/2026M20,678 (3)03/15/2027Class A Common Stock20,678$00D
Explanation of Responses:
1. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.00 to $81.3731. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
2. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.50 to $80.86. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
3. Options may be exercised in increments of 1/3 on each anniversary of the grant date beginning on the third anniversary of the grant date. The grant date is ten years prior to the expiration date.
/s/ Steven L. Keller08/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)