Revolve Group (NYSE: RVLV) 10% holder offloads 139K Class A shares

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

MMMK Development, Inc., a 10% owner of Revolve Group, Inc., reported sales of 139,010 shares of Class A common stock over three days from January 26–28, 2026. Each sale followed the conversion of an equal number of Class B shares into Class A shares at no cost.

The Class A shares were sold at weighted-average prices of $29.76, $29.09, $28.57 and $29.36, in multiple transactions within stated intraday price ranges. The transactions were made under a pre-arranged Rule 10b5-1 trading plan adopted on May 29, 2025, and reduced MMMK Development’s Class B holdings to 30,141,412 shares.

Insights

Revolve’s 10% holder executes planned multi-day share sales via 10b5-1 plan.

MMMK Development, Inc., a 10% owner of Revolve Group, Inc., converted an aggregate 139,010 shares of Class B common stock into Class A at an exercise price of $0 between January 26–28, 2026, then sold all resulting Class A shares.

The sales were executed at weighted-average prices of $29.76, $29.09, $28.57 and $29.36, each across multiple trades within disclosed price ranges. After these conversions, MMMK Development reported holding 30,141,412 Class B shares, which remain convertible into Class A on a one-for-one basis.

The filing states these sales were made under a pre-established Rule 10b5-1 trading plan adopted on May 29, 2025, indicating the transactions followed a preset schedule. Future ownership updates, if any, would be reflected in subsequent Section 16 filings by this 10% holder.

Insider Trade Summary

Net Seller: 139,010 shares ($4,039,937)

Net Sell 10 txns

Insider MMMK Development, Inc.

Role 10% Owner

Sold 139,010 shs ($4.04M)

Type	Security	Shares	Price	Value
Conversion	Class B Common Stock	49,882	$0.00	--
Conversion	Class A Common Stock	49,882	$0.00	--
Sale	Class A Common Stock	49,680	$28.57	$1.42M
Sale	Class A Common Stock	202	$29.36	$6K
Conversion	Class B Common Stock	56,419	$0.00	--
Conversion	Class A Common Stock	56,419	$0.00	--
Sale	Class A Common Stock	56,419	$29.09	$1.64M
Conversion	Class B Common Stock	32,709	$0.00	--
Conversion	Class A Common Stock	32,709	$0.00	--
Sale	Class A Common Stock	32,709	$29.76	$973K

Holdings After Transaction: Class B Common Stock — 30,141,412 shares (Direct); Class A Common Stock — 49,882 shares (Direct)

Footnotes (1)

Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $29.39 to $30.12, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $28.76 to $29.62, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $28.35 to $29.33, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $29.35 to $29.37, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.

Form 4 Insider Transactions: What Each Field Means →

01/28/2026 - 07:12 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MMMK Development, Inc.

(Last)

(First)

(Middle)

C/O REVOLVE GROUP, INC.

12889 MOORE STREET

(Street)

CERRITOS

90703

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Revolve Group, Inc. [ RVLV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

Director	X	10% Owner
Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/26/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	01/26/2026		C		32,709	A	$0⁽¹⁾	32,709	D
Class A Common Stock	01/26/2026		S⁽²⁾		32,709	D	$29.76⁽³⁾	0	D
Class A Common Stock	01/27/2026		C		56,419	A	$0⁽¹⁾	56,419	D
Class A Common Stock	01/27/2026		S⁽²⁾		56,419	D	$29.09⁽⁴⁾	0	D
Class A Common Stock	01/28/2026		C		49,882	A	$0⁽¹⁾	49,882	D
Class A Common Stock	01/28/2026		S⁽²⁾		49,680	D	$28.57⁽⁵⁾	202	D
Class A Common Stock	01/28/2026		S⁽²⁾		202	D	$29.36⁽⁶⁾	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Class B Common Stock	⁽¹⁾	01/26/2026		C			32,709	⁽¹⁾	⁽¹⁾	Class A Common Stock	32,709	$0	30,247,713	D
Class B Common Stock	⁽¹⁾	01/27/2026		C			56,419	⁽¹⁾	⁽¹⁾	Class A Common Stock	56,419	$0	30,191,294	D
Class B Common Stock	⁽¹⁾	01/28/2026		C			49,882	⁽¹⁾	⁽¹⁾	Class A Common Stock	49,882	$0	30,141,412	D

Explanation of Responses:

1. Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock.

2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.

3. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $29.39 to $30.12, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.

4. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $28.76 to $29.62, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.

5. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $28.35 to $29.33, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.

6. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $29.35 to $29.37, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.

	/s/ Jodi Lumsdaine Chapin, attorney-in-fact	01/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What does the latest Form 4 for RVLV show about MMMK Development, Inc.?

The Form 4 shows that MMMK Development, Inc., a 10% owner of Revolve Group, Inc., converted Class B shares into 139,010 Class A shares and sold all of those Class A shares over three days in January 2026 under a Rule 10b5-1 trading plan.

How many Revolve Group (RVLV) shares did MMMK Development, Inc. sell?

MMMK Development, Inc. sold a total of 139,010 shares of Revolve Group Class A common stock. The sales occurred in three blocks of 32,709, 56,419, and 49,882 converted shares, executed across several trades on January 26, 27, and 28, 2026 at disclosed price ranges.

At what prices were the RVLV shares sold in this Form 4 filing?

The reported Revolve Group Class A share sales used weighted-average prices of $29.76, $29.09, $28.57 and $29.36. Each figure represents multiple trades executed within specified intraday ranges, such as $29.39–$30.12 and $28.35–$29.33, as detailed in the footnotes.

Was the MMMK Development, Inc. sale of RVLV shares under a Rule 10b5-1 plan?

Yes. The filing states that the sales were effected under a Rule 10b5-1 trading plan adopted by MMMK Development, Inc. on May 29, 2025. Such plans pre-schedule trades, allowing insiders or large holders to sell shares according to predetermined criteria over time.

How did the transactions affect MMMK Development, Inc.’s Class B holdings in RVLV?

The transactions involved converting 32,709, 56,419, and 49,882 Class B shares into an equal number of Class A shares, which were then sold. After these conversions, MMMK Development, Inc. reported owning 30,141,412 Class B shares, which remain convertible into Class A one-for-one.

What is the relationship between Revolve Group’s Class A and Class B shares in this filing?

The filing explains that each share of Class B common stock is convertible into one share of Class A common stock at any time, at the holder’s election, with no expiration date. In these transactions, converted Class B shares automatically became Class A shares before being sold.