REVOLVE Group Opens Permanent Store at The Grove in Los Angeles
Rhea-AI Summary
REVOLVE Group (NYSE: RVLV) opened a permanent two-story store at The Grove, Los Angeles on January 13, 2026. The 8,450-square-foot concept houses both REVOLVE and FWRD assortments, including in-house brands SRG, Helsa, and Eaves, and features a sculptural spiral stair and flexible merchandising floors.
The store includes a dedicated FWRD luxury level, an expanded men's edit, and FWRD Renew authenticated pre-owned handbags. Store hours are Monday–Thursday 10am–9pm, Friday–Saturday 10am–10pm, Sunday 11am–8pm.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, RVLV gained 2.38%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Sector peers show mixed action, with only NEGG appearing on the momentum scanner, up about 5.7%, and no evidence of a coordinated move across multiple internet retail names.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Luxury leadership update | Positive | +1.2% | FWRD luxury growth and new fashion director appointment. |
| Nov 19 | Investor conferences | Positive | +4.1% | Multiple upcoming presentations at major investor conferences. |
| Nov 04 | Q3 2025 earnings | Positive | -6.2% | Revenue growth, margin expansion, higher income and updated outlook. |
| Oct 16 | New label launch | Positive | -1.8% | Launch of SRG fashion label with premium pricing and exclusive distribution. |
| Oct 15 | Earnings date notice | Neutral | -1.6% | Announcement of timing and access details for Q3 2025 results. |
Recent history shows mixed reactions: strong fundamental and brand-building updates sometimes met with selling, while other positive news aligned with modest gains.
Over the last few months, Revolve reported strong Q3 2025 results with net sales of $295.6M, gross margin of 54.6%, and net income of $21.2M, yet shares fell 6.2% the next day. Brand and product expansion continued with the SRG launch and FWRD’s luxury growth, but those headlines also saw small negative or modestly positive price moves. The new Grove store opening extends this offline expansion strategy, building on the Aspen location and FWRD’s luxury positioning highlighted in prior updates.
Market Pulse Summary
This announcement highlights Revolve’s push into experiential brick-and-mortar with an 8,450-square-foot store at The Grove, extending the brand beyond its online roots and Aspen location. In the past six months, the company delivered margin expansion and luxury growth through FWRD and new labels like SRG. Investors may monitor how this location contributes to brand awareness, men’s segment growth, and traffic conversion, while also keeping an eye on future earnings updates and ongoing insider trading activity disclosed in recent SEC filings.
AI-generated analysis. Not financial advice.
Aligning with its focus on brand awareness and market share gain, REVOLVE will leverage the high foot traffic and visibility of The Grove to engage new and existing customers, bringing together fashion, culture, and experiential design. The store will showcase REVOLVE and FWRD's coveted product assortment from established and emerging brands across apparel, footwear, accessories, beauty, and home, including in-house brands such as SRG, Helsa, and Eaves.
Spanning 8,450 square feet, the two-story retail concept is designed to inspire discovery and connection. A strong, symmetrical entry sequence establishes an immediate sense of arrival, anchored by a sculptural spiral stair that serves as the centerpiece of the floorplan - creating a memorable visual connection between levels. Open, flexible floor areas support evolving merchandising needs while maintaining clear sightlines and fluid circulation, reinforcing the distinct yet complementary identities of REVOLVE and FWRD. The intentional spatial design accommodates a complex, multi-brand merchandising program that celebrates the product and enables dynamic editorial storytelling.
"As we enter this new era for REVOLVE Group - marked by our evolved brand identity - expanding our physical footprint is both a strategic and natural progression, allowing us to engage our consumer in a more meaningful, multidimensional way. With
Shoppers will experience a best-in-class edit of premium contemporary and luxury designers from both REVOLVE and FWRD, all set within a thoughtfully designed, architecturally driven space by Montalba Architects - offering a seamless blend of the most sought-after emerging brands from REVOLVE combined with the high-fashion authority that defines FWRD. The main level will showcase the REVOLVE brand and its curated selection of emerging, established, and owned brands, while the second level will immerse shoppers in the FWRD luxury environment - an intimate boutique within the store featuring the most coveted designer collections. Customers can also shop an expansive selection of FWRD Renew authenticated pre-owned luxury handbags, providing clients with access to heritage brands while supporting a more circular and sustainable approach to fashion. The concept also reflects REVOLVE Group's focus on expanding its men's business with a dedicated edit featuring apparel, footwear, and lifestyle essentials - filling a gap in the market and embracing the growing demand from male consumers in luxury and contemporary fashion.
Location: The Grove, 189 The Grove Drive,
Store Imagery Linked HERE
Store Hours:
Monday – Thursday: 10am-9pm
Friday – Saturday: 10am-10pm
Sunday: 11am-8pm
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
About The Grove
Developed by Caruso in 2002, The Grove is one of the country's most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in
About Montalba Architects
Montalba Architects is an international architecture practice unifying California Modernism and Swiss precision. Approaching each project as a unique dialogue between light and landscape, the practice creates emotive and nuanced spaces.
Founded by Swiss-American architect David Montalba (FAIA, SIA) in 2004, the practice has realized award-winning designs in
Forward-Looking Statements
This press release contains ''forward-looking statements'' within the meaning of the safe harbor provisions of the
Media Contact:
Karla Otto
revolveus@karlaotto.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/revolve-group-opens-permanent-store-at-the-grove-in-los-angeles-302659786.html
SOURCE Revolve Group, Inc.
