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The Boston Beer Company (SAM) announced leadership changes in its people organization. Carolyn L. O’Boyle will step down as Chief People Officer after more than five years, remaining through November 7, 2025 to support an orderly transition. The company stated her departure is not related to any disagreement regarding operations, policies, or practices.
On October 29, 2025, the Board appointed Laura J. Boynton as Chief People Officer. Boynton has held human resources roles at the company since 2001, most recently serving as Sr. Director of HR Business Partners since August 2024. She will oversee people and culture initiatives and report to CEO C. James Koch and COO Philip A. Hodges. The company noted there is no arrangement or understanding behind her appointment, no family relationships with directors or executive officers, and no related-party transactions requiring disclosure.
Boston Beer Company (SAM) — Form 3 initial ownership: Chief Supply Chain Officer Philip E. Savastano reported beneficial ownership of 2,137 shares of Class A Common Stock, held directly.
The filing notes these 2,137 shares are restricted stock subject to vesting conditions. The event date is 10/20/2025.
Boston Beer Company (SAM) reported Q3 results with net revenue of $537.5 million, down 11.2% as shipments fell 13.7% to 1.936 million barrels. Pricing and mix lifted net revenue per barrel 2.8% to $277.63, while cost of goods sold per barrel declined 5.8%, expanding gross profit per barrel to $141.07. Operating income rose to $62.0 million.
Net income was $46.2 million (diluted EPS $4.25) versus $33.5 million a year ago. Year-to-date, net income reached $131.0 million. Operating cash flow was $230.2 million for the first nine months, and cash and cash equivalents were $250.5 million. The company repurchased $50 million of Class A shares in Q3 ($149.2 million year-to-date) and had $278 million remaining under its $1.6 billion authorization. No borrowings were outstanding on the $150 million revolver.
Management increased brand media and local marketing spend, lifting advertising and selling costs. The company amended long‑term third‑party production agreements and recorded $7.5 million of shortfall fees year-to-date; it anticipates approximately $31 million of future shortfall fees, including $14 million in the remainder of 2025. Effective August 15, 2025, Jim Koch became CEO and is forgoing salary and bonus. A supplier dispute remains pending.
The Boston Beer Company (SAM) furnished financial information for the third quarter of 2025 on October 23, 2025 through an earnings release attached as Exhibit 99 to a Form 8-K.
The company stated this information is being furnished, not filed, and therefore is not subject to Section 18 liability of the Exchange Act nor incorporated by reference unless expressly stated. The filing also includes the Cover Page Interactive Data File (Exhibit 104). The 8-K was signed by CFO Diego Reynoso.
The Boston Beer Company (SAM) filed an 8-K/A announcing immediate leadership changes and updating a prior report. Philip A. Hodges was named Chief Operating Officer, expanding from supply chain to oversee day-to-day operations and margin initiatives, reporting to President and CEO C. James Koch. The amendment also corrects the earliest event date tied to Board approval and clarifies Mr. Hodges’ prior roles.
Mr. Hodges’ Offer Letter (effective October 20, 2025) includes an annual base salary of $800,000 and a bonus target equal to 100% of base salary at the 100% payout level under 2025 Company Goals, prorated for 2025. In lieu of annual long-term equity, he will receive a one-time stock option valued at approximately $9,000,000 and an RSU award valued at approximately $3,000,000, both granted on October 28, 2025, with one-third vesting on January 1 of 2026, 2027, and 2028. The option’s exercise price equals the prior day’s closing price and expires on October 27, 2035 or three years after employment ends, whichever is earlier. Certain partial accelerations apply if his O-1 Visa is revoked without his fault or upon a qualifying Change in Control. Philip E. Savastano was promoted to Chief Supply Chain Officer.
Boston Beer (SAM) announced immediate leadership changes. Philip A. Hodges was named Chief Operating Officer, expanding from supply chain to oversee day-to-day operations across functions and report to Chairman, President & CEO C. James Koch. The Board approved his terms on October 16, 2025, and his Offer Letter is effective October 20, 2025.
Hodges’ annual base salary is $800,000, with a bonus target equal to 100% of base at the 100% payout level under 2025 Company Goals. In lieu of annual long‑term equity, he will receive two one-time awards granted October 28, 2025: stock options valued at approximately $9,000,000 at a per‑share exercise price set by the prior day’s closing price, and RSUs valued at approximately $3,000,000. Both awards vest one‑third on January 1 of 2026, 2027, and 2028. Awards include partial accelerated vesting if his O‑1 Visa is revoked without his actions and employment ends, or upon a Change in Control that eliminates the COO role without cause. Philip E. Savastano was promoted to Chief Supply Chain Officer, reporting to Hodges.
The Boston Beer Company reported two corporate actions tied to leadership stability and capital allocation. The Board granted Treasurer and Chief Financial Officer Diego Reynoso a restricted stock unit award valued at approximately $1.2 million on the grant date, with the number of RSUs set using the closing market price on the prior business day. The award will vest 100% on August 11, 2026 only if Mr. Reynoso remains employed through that date, and the company states the purpose is retention and to maintain stability during the current CEO transition.
Separately, the company entered into a 10b5-1 plan to repurchase up to $50 million of its Class A Common Stock during the period commencing September 29, 2025 and ending December 26, 2025. The filing discloses these discrete actions but provides no additional financial results, share counts, or details on execution mechanics beyond the plan amount and timeframe.
Boston Beer Co. insider Diego Reynoso, who serves as the company's CFO and Treasurer, was granted 5,518 Restricted Stock Units (RSUs) under the issuer's Employee Equity Incentive Plan on 08/11/2025. The RSUs were issued with a reported price of $0.00 and are scheduled to vest 100% on 08/11/2026, contingent on Mr. Reynoso's continued employment on that date. Following the award the filing reports beneficial ownership of 21,264 shares as presented on the Form 4. The grant is documented in the Form 4 filing and executed under a power of attorney for the reporting person.
Philip A. Hodges, Chief Supply Chain Officer of Boston Beer Co. (SAM), received a grant of 13,796 restricted stock units (RSUs) on 08/11/2025 in exchange for cancellation of his May 24, 2023 stock option awards. The grant is split into 9,197 time-based RSUs that vest in three tranches with final vesting on March 1, 2027 subject to continued employment, and 4,599 performance-based RSUs that follow the same performance criteria and vesting schedule as the cancelled option award. The award price is reported as $0.00. After the transaction Hodges is reported as beneficially owning 33,703 shares, which include 29,997 restricted shares subject to vesting conditions.
Annette N. Fritsch, Vice President of Product Design and R&D at Boston Beer Company (SAM), reported direct sales of Class A common stock on 08/08/2025. The filing shows two dispositions totaling 600 shares: 464 shares sold at a weighted average price of $219.04 and 136 shares sold at a weighted average price of $219.94. After the first reported sale her beneficial ownership is shown as 9,851 shares and after the second as 9,715 shares. The beneficial ownership totals include 9,455 restricted shares that remain subject to vesting conditions.
The Form 4 reports no derivative transactions and indicates the sales were executed by an agent under power of attorney. The filing therefore documents direct dispositions by an officer, clarifies remaining share counts, and discloses the portion of holdings that are restricted.