SBH Form 4: Director Diana S. Ferguson buys 2,500 shares

Rhea-AI Filing Summary

Diana Sue Ferguson, identified as a director of Sally Beauty Holdings (SBH), purchased 2,500 shares of common stock on 08/07/2025 at $12.0197 per share. After the purchase she directly beneficially owned 7,912 shares. No derivative securities were reported on this Form 4.

Positive

• Director purchase reported: 2,500 common shares acquired
• Clear post-transaction holdings: direct beneficial ownership is 7,912 shares
• No derivative securities reported in Table II

Negative

• None.

Insights

Financial Analyst

TL;DR: Routine insider purchase: director acquired 2,500 SBH shares at $12.0197, raising direct holdings to 7,912 shares.

This Form 4 records a straightforward open-market purchase (transaction code P) by a company director on 08/07/2025. The filing lists a direct increase of 2,500 common shares at $12.0197 per share and shows 7,912 shares beneficially owned following the trade. No derivative positions were reported. Impact assessment: not impactful for valuation modeling given the limited information provided.

Corporate Governance Expert

TL;DR: Disclosure is complete and routine: director purchase reported on Form 4 with direct ownership details and no derivatives.

The filing identifies Diana Sue Ferguson as the reporting director and discloses a purchase of 2,500 common shares at $12.0197, increasing direct beneficial ownership to 7,912 shares. The Form is filed by one reporting person and contains no entries in the derivative securities table, indicating no option or warrant activity disclosed. Impact assessment: not impactful as a governance disclosure; it documents insider activity without additional corporate actions.

Insider Trade Summary

Net Buyer: 2,500 shares ($30,049)

Net Buy 1 txn

Insider FERGUSON DIANA SUE

Role Director

Bought 2,500 shs ($30K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	2,500	$12.0197	$30K

Holdings After Transaction: Common Stock — 7,912 shares (Direct)

Footnotes (1)

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

FERGUSON DIANA SUE

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

3001 COLORADO BOULEVARD

(Street)

DENTON TX 76210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/07/2025		P		2,500	A	$12.0197	7,912	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Scott Sherman, Attorney-in-Fact	08/11/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for Sally Beauty (SBH)?

Diana Sue Ferguson, identified in the filing as a director of Sally Beauty Holdings (SBH).

What transaction was reported on the SBH Form 4?

A purchase of 2,500 common shares at a price of $12.0197 per share on 08/07/2025.

How many SBH shares did the reporting person own after the transaction?

The reporting person directly beneficially owned 7,912 shares following the reported transaction.

Were any derivative securities (options, warrants) reported for SBH?

No derivative securities were reported in Table II of the Form 4.

What transaction code is shown on the Form 4 and what does it indicate?

The Form shows transaction code P, consistent with a purchase of common stock as reported on the form.

Was the Form 4 filed by more than one reporting person?

No. The filing indicates it was submitted by one reporting person.