[Form 4] Sally Beauty Holdings, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Sally Beauty Holdings (SBH)November 15, 2025. The executive acquired 48,138 shares of common stock at an exercise price of $0 through the vesting and conversion of restricted stock units (RSUs), then disposed of 17,984 shares at $14.18, likely to cover taxes. Following these transactions, the officer directly owned 72,585 shares of SBH common stock. Several RSU and performance stock unit (PSU) awards were exercised at $0, with some awards now fully settled and others continuing to vest annually through November 15, 2027 on a one-for-one basis into common stock.

11/18/2025 - 04:00 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sherman Scott C

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

3001 COLORADO BOULEVARD

(Street)

DENTON TX 76210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, CLO and CHRO

3. Date of Earliest Transaction (Month/Day/Year)
11/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/15/2025		M		48,138	A	$0	90,569	D
Common Stock	11/15/2025		F		17,984	D	$14.18	72,585	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units(1)	$0	11/15/2025		M			9,455	11/15/2025(2)	11/15/2027	Common Stock	9,455	$0	18,911	D
Restricted Stock Units (1)	$0	11/15/2025		M			11,288	11/15/2025(3)	11/15/2026	Common Stock	11,288	$0	11,288	D
Restricted Stock Units (1)	$0	11/15/2025		M			7,960	11/15/2025(4)	11/15/2025	Common Stock	7,960	$0	0	D
Restricted Stock Units (1)(5)	$0	11/15/2025		M			9,301	11/15/2025	11/15/2025	Common Stock	9,301	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			3,299	11/15/2025	11/15/2025	Common Stock	3,299	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			2,950	11/15/2025	11/15/2025	Common Stock	2,950	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			3,885	11/15/2025	11/15/2025	Common Stock	3,885	$0	0	D

Explanation of Responses:

1. Restricted stock units (RSUs) convert into common stock on a one-for-one basis.

2. These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.

3. These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.

4. These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.

5. Reflects earned and vested performance stock units (PSUs).

	/s/ Rebecca L. Morley, Attorney-in-Fact	11/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Sally Beauty (SBH) report on this Form 4?

The Form 4 reports that an SBH officer, serving as SVP, CLO and CHRO, acquired and disposed of common stock on November 15, 2025 in connection with equity awards.

How many Sally Beauty (SBH) shares did the insider acquire and at what price?

The officer acquired 48,138 shares of SBH common stock at an exercise price of $0 per share upon the conversion of restricted stock units.

How many Sally Beauty (SBH) shares did the insider sell and at what price?

The insider disposed of 17,984 shares of SBH common stock at a price of $14.18 per share in a transaction coded “F,” which typically reflects shares withheld or sold to cover taxes.

How many Sally Beauty (SBH) shares does the insider own after these transactions?

After the reported transactions, the officer directly owned 72,585 shares of Sally Beauty Holdings common stock.

What types of equity awards were involved in the Sally Beauty (SBH) Form 4?

The Form 4 involves restricted stock units (RSUs) and performance stock units (PSUs), which convert into SBH common stock on a one-for-one basis.

When do the Sally Beauty (SBH) RSUs mentioned in the filing vest?

Certain RSUs vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027, while others vested in equal installments on earlier November 15 dates as specified.